Forewords

Guiding Principles of FHWien der WKW

Our
Mission
»Practice-oriented and
research-based higher
education with excellent
career prospects for
students – highly qualified
specialists and managers
for the domestic economy«

As a university of applied sciences with close ties to business, we offer our students practical training and continuing education in management and communication. We equip our students with applied knowledge at the cutting edge of research and entrepreneurial practice.

Through a broad spectrum of part-time study programs, we enable students to combine their studies with career and family. In this way, we take into account the situation of working people.

When introducing new study programs, we always pay attention to companies needs. We further develop existing study programs so that they meet the changing requirements of companies. Thanks to our close proximity to the business world, we offer our students excellent career prospects at home and abroad.

At the same time, we contribute to strengthening Vienna as a business location, for whose success highly qualified employees and managers are central: Domestic companies find in our graduates the highly qualified specialists and managers they need to be successful on the globalized market.

In the field of science, we focus on practical research and development, the results of which directly benefit companies.

Our
Vision
The leading
university of
applied sciences
for management &
communication

We are Austria’s leading provider of university of applied sciences study programs and continuing education programs for management and communication, increasingly also at the interface of digital technology and business. According to the principle of lifelong learning, we design academic education actively, flexibly and and in a future-oriented way.

In research, we are internationally visible in special topics and recognized for our excellence. To this end, we work closely with renowned partners in international projects.

Our
Values
Our employees take
care of TeamLife
and live our values.

Diverse

We are open to innovation and promote new ways of thinking and acting. The people who work here have wide-ranging skills and life experiences. We see this diversity as one of our particular strengths. We are family-friendly and enjoy working in multicultural teams. Trust, respect and appreciation in our dealings with one another are of paramount importance.

Engaging

We want to help shape the future that constantly throws up new tasks and challenges for us. We appreciate the varied nature of our work at a modern university of applied sciences that maintains a close dialog with business. It is especially important to us that teaching is guided by research and real-world practice and is always at the cutting edge.

Meaningful

Working in education is more than just a job for us. We supply business and the sciences with valuable impulses and develop answers to pressing issues. And we always look to the future. With immense dedication we support our students as they acquire the knowledge and skills they need for their professional lives.

Our
Positioning
FHWien
der WKW...

... is Austria’s leading university of applied sciences for management & communication.

... stands for practice-oriented higher education and a close proximity to business.

... connects business and science.

... focuses on practical, excellent and research-based cutting edge teaching and didactics.

... provides Bachelor’s and Master’s study programs as well as continuing education programs, many of which are offered on a part-time basis and are tailor-made for working people.

... cooperates successfully with Austria’s leading companies especially in research and development.

... cooperates with national and international research institutions and transfers research results into teaching.

... provides its students, lecturers and staff with experience in an international environment.

... offers its graduates the best career prospects in business.

... promotes competent and intrinsically motivated employees who contribute their diverse personal and professional experience.

2020 in Figures

0
Students in Bachelor’s and Master’s study programs
  • Male
  • Female
  • Bachelor
  • Master
  • Full-time
  • Part-time

Study programs

Communication Management

Waves of Innovation in the Digitalization of Teaching

Thanks to our City of Vienna Competence Team for the Digitalization of Communication and our prior experience in the field of e-learning, the transition to distance learning was a highly innovative one. The trendsetting nature of our teaching was also underlined by the award of the FHWien der WKW Prize for Innovative Teaching. Elisabeth Gräf and Roman Kellner (our teaching team) received the Teaching Award in the “Individual Innovative Elements” category for a completely different kind of text workshop where texts are brought to life using elements from improvisational theater..

Our events were also implemented in an online format. In May, we successfully held „Digital Marketing Monday“ with over one hundred participants, as well as the digital Keynote about Integrated Marketing Communications by Vijay Viswanathan, an international expert from Northwestern University, Chicago.

Our alumni notched up a special success. Clara Wimmer’s and Philipp Wamprechtsamer’s Master’s theses were awarded the Franz-Bogner-Wissenschaftspreis für PR, while Kosima Kovar (our Bachelor’s graduate) was listed in the „FORBES 30 under 30“ for her commitment to green marketing.

Our researchers also set themselves apart with their outstanding achievements. Take our study on distance learning that was published in the FNMA magazine, for example, and Uta Rußmann, who was interviewed on Donald Trump’s media behavior on “Dok 1”, an ORF (Austrian Broadcasting Corporation) program, as an expert on the topic of the US Presidential Elections. What is more, her research work was published in an anthology entitled “Vernetzte Bilder. Visuelle Kommunikation in Sozialen Medien” (“Networked Images. Visual Communication in Social Media”).

FH-Prof.in Mag.a Dr.in Sieglinde Martin
Head of Department
Department of Communication

We are thrilled about the partnership with FHWien der WKW. The students pour their hearts and souls into their work and put forward plenty good ideas. Not only do we use the students’ concepts as inspiration; we can also implement some ideas directly and incorporate them into our marketing activities. I can only praise the students in the highest of terms and would recommend that any company seize this opportunity.

Seyla Hodzic, BA, MA
Marketing Manager, Mitsubishi Motors Austria/DENZEL Autoimport GmbH
Practical project partner and Bachelor’s and Master’s graduate

Photo: Mitsubishi Motors Österreich

Digital Economy

Building the Study Program, Developing our Team

Work in the Digital Economy department was focused on three primary tasks in 2020:

Building the Bachelor’s study program. For 25 years, FHWien der WKW has been known for its Management programs, and for the past 20 years for its Communications programs. Now we are expanding our offerings with the Digital Business Bachelor’s study program, launched in the fall of 2019, which is now training professionals at the interface between digital technology, management, and communications – and with an almost perfectly equal balance of women and men, at that. We will be celebrating our first graduations in 2022.

Developing a team. Without the right colleagues, it is hard to get anything done – especially in teaching and applied research. At the same time, practically every field and every industry is looking for digital transformation professionals. We are therefore pleased that we have managed to recruit not only a number of excellent adjunct professors to join our team, but also four new colleagues with scientific, educational, and hands-on professional qualifications in this area.

Designing a new Master’s study program. In 2020, the Austrian Federal Ministry of Education, Science and Research granted funding for an additional 330 places at universities of applied sciences in a competitive procedure. Applications were submitted for over 1,400 places. We can now report, with a certain amount of pride, that our proposal for the “Digital Innovation Engineering Master’s Program” was successful, and that funding has been approved that will allow us to welcome 20 new students. The new study program will focus on the creative use of digital technology for economically successful and ethically responsible innovation. The new program is scheduled to launch in the fall of 2022.

FH-Prof. Dr. Dr. Sebastian Eschenbach
Head of Department
Department of Digital Economy

Digital technology has become an indispensable part of our lives. With technical know-how combined with entrepreneurial thinking and communications and marketing skills, you’ll be prepared to take on a leading role in the world of business. Digital Business is the cross-disciplinary study program of the future!

Mag.a Lorena Skiljan, MBA
Founder of Blockchain Austria

Financial Management

Well Prepared for Careers in Financial Management

In 2020, digitalization remained a key focus area of the Financial Management study programs as nowadays it plays an important role in finance, accounting, and taxation as well as in financial management and controlling. Our science-based academic program that nevertheless has a strong practical focus systematically integrates this development into our teaching and thus provides ideal preparation for a successful career in financial management.

The internationalization of our teaching activities also continued to be an important area of work, with students reaping the benefits in courses such as “Special Issues in International Accounting” and “Economics”.

In the area of Project Management and Corporate Projects existing partnerships were continued, and new and exciting projects added in the field of tax law in cooperation with an international consulting firm and in the field of accounting in cooperation with a real estate company.

Collaboration with the Competence Center for Business Controlling and Accounting at our university was further intensified. One fruit of this cooperation is the joint research on financial management and controlling. Thus, the January 2020 issue of “CFO aktuell” published an article analyzing the effects of IFRS on controlling in the form of a case study of an Austrian publicly listed company.

Of course, it goes without saying that the Corona crisis also had an impact. From one day to the next, classes had to be switched to distance learning – a big additional challenge for the study program team. Student surveys, however, show that on the whole this has been successful, not least of all thanks to the untiring efforts of all our teaching staff.

Dr. Thomas Kaufmann-Lerchl
Head of Financial Management Study Programs

What makes the Bachelor’s study program in Finance, Accounting and Taxation so special is that it offers excellent training for so many different career paths: In the fields of tax consulting and auditing the ability to work analytically is central. The specialized knowledge can be applied to pretty much any company. In controlling, work tends to be rather company-specific but highly varied in terms of subject matter, ranging from cost-accounting to process management. In the financial markets an excellent command of the mathematical and statistical fundamentals is essential. All these areas are covered in the Bachelor’s study program. In the Master’s study program in Financial Management & Controlling, the acquisition of management and leadership skills is added to the teaching of the industry-specific knowledge.

FH-Prof. Dr. Christian Kreuzer
Managing Director of the Österreichische Controller Institut
Member of faculty

Human Resources & Organization

Virtual Highlights and Important New Developments

2020 was all about distance learning. In March, teachers, students and administrators were asked to transition to online mode quickly and with a minimum of complications in response to the COVID-19 crisis. Thanks to our teaching staff’s know-how, the flexibility of our students, our strong team spirit and support from the Competence Center for E-Learning, we were able to get the situation under control.

But that’s not all: Many innovations were developed over the course of the year, in the form of new approaches to teaching that integrate new collaboration tools (Zoom, Mirro, Mentimeter, etc.). A number of these creative approaches were presented at the Teaching Innovation Award ceremony, where Steffi Bärmann and Felicia Fuchs won the “Innovative Teaching Approach for an Entire Course” category for their course on “Coaching Fundamentals”.

Our international teaching projects with other universities also continued successfully in the virtual realm: In the Bachelor’s program, there was virtual collaboration with teachers and students from the De Haagse Hogeschool in the Netherlands. In the Master’s program, some 600 students from 22 universities in 14 different countries worked together virtually as part of the “Global Case Study Challenge”. A virtual organization lab was even successfully implemented for the first time, in cooperation with TH Köln. In short, this year brought us a number of virtual highlights and important new paths for development in the field of distance learning.

FH-Prof.in Dr.in Christina Maria Schweiger
Head of Human Resources & Organization Study Programs

In March, the world was suddenly turned upside-down, and 100 percent distance learning became our new reality in the “Coaching Fundamentals” course. My colleague Steffi Bärmann and I took on this challenge with plenty of creativity and willingness to experiment: Through the creative use of new tools and varied interactive learning arrangements, we succeeded in teaching (virtual) coaching skills to our students in a course centered on social skills. At the end of this highly instructive year, we can confirm once again: Anything’s possible!

Mag.a Felicia Fuchs
External teacher in the Master’s study program in Organizational & Human Resources Development

Photo: Mag. Milena Ioveva

Journalism & Media Management

2020 – A Digital Challenge

The year actually got off to a rather promising start: Anna Muhr, editor and presenter of the inhouse radio station Radio NJOY 91.3., was awarded the Radio Prize for Adult Education in the Culture Category. The International School of Multimedia Journalism (ISMJ) took place in February for the sixth time in Vienna and we were very much looking forward to the continuation in July in Lviv in Ukraine, as well as to many other international collaborative projects: the radio project EU On Air, the annual conference of the European Journalism Training Association, hosted by FHWien der WKW, and to the journalism festival in Perugia in cooperation with Der Standard.

In fact, 2020 turned out to be a digitalization stress test in terms of both teaching and practical work. Even the radio station was forced to broadcast from homes sometimes. It was only thanks to the untiring efforts of the study program team, the dedication of our teaching staff and the endurance of our students that teaching activities could continue, and we were able to realize our many practical projects despite the difficult circumstances.

However, it all called for creativity: TV recordings by mobile phone, interviews via video-conferencing tools, and radio recordings made under a blanket or in a cupboard. The fact that this all went smoothly in the end is down to the work that has gone on in recent years. The level of quality that was achieved is reflected not only in the many recent publications of researchers from the department, but also the journalistic work of our students, who again won accolades in the FHWien der WKW Journalism Young Talent Award.

At the end of the year, we could say we had learned several lessons and had found pleasure and satisfaction in everything we were able to achieve in 2020 that will stand us in good stead in 2021.

FH-Prof.in Mag.a Dr.in Daniela Süssenbacher
Head of Journalism & Media Management Study Programs

Were there actually any positive aspects to the “Year of Corona” 2020? Yes, definitely. It showed how important it is to have a diverse, independent, and high-quality media landscape. The Austrian media has made an invaluable contribution to tackling the crisis: Media outlets presented a steady stream of reliable and accurate information about the latest developments and helped create acceptance for the measures put in place by the Federal Government. They launched campaigns to support others and helped people who are stuck at home cope with the crisis, not least of all with their entertainment programs. None of this would have been possible without excellent, highly qualified people. Thus 2020 is also the year in which a spotlight was shone on training and continuing education for those who work in the media now and in future – and that is definitely positive!

Dipl.Kffr. Corinna Drumm
Managing Director of the Association of Austrian Private Broadcasters (VÖP)

Photo: VÖP / Gruber Pictures

Management & Entrepreneurship

The Ultimate in Practical Relevance for Teaching

Both the Bachelor’s and the Master’s study programs in Management & Entrepreneurship prepare students for future management tasks on a number of levels. The most challenging aspect of these tasks is arguably professional crisis management. 2020 was proof of just how unexpectedly companies and other organizations can be hit by a crisis – often through no fault of their own, at that.

While the coronavirus crisis initially required study courses to be adapted, the crisis itself actually became a topic that was dealt with in teaching. So, for the students, the continuing global crisis dovetailed rather nicely with the content of their courses. COVID-19 did more than just have a negative impact on everyone’s daily lives; from a teaching standpoint, it was the ultimate real-world situation and was viewed as an unexpected training opportunity for crisis analysis and crisis management involving manageable risk.

Responsible management, taking into account the United Nations’ Sustainable Development Goals (SDGs), was examined in even greater detail, especially in the higher semesters and in the case study modules. The extent to which social and economic points of view pervade economically successful corporate management was also demonstrated in projects with our partner companies, whose tasks increasingly incorporate sustainable development or a social and ecological rethink.

Manfred Schieber, M.A., MBA, MSc
Head of Management & Entrepreneurship Study Programs

What makes studying for a Master’s in Executive Management so special is the fact that it has an interdisciplinary focus that gives the students a sound understanding of various corporate processes. Projects as part of teaching and lectures held by well-known entrepreneurs and faculty members promote networking between students and real-life managers. This allows them to expand their networks with interesting contacts while they’re still studying.

Patrick Batka, BA, MA
Financial Sales & Development Analyst, FITINN Sportstudio Group
Graduate of the Bachelor’s and Master’s study programs
Member of the teaching staff on the Management & Entrepreneurship Study Programs

Marketing & Sales Management

Digital Milestones in Teaching and Research

Digitalization is an ever-present factor in Marketing and Sales study programs, and it takes constant effort to stay abreast of developments in the field. Thanks to the immense dedication of our teaching and research staff, students and administrators, the switch to digital (teaching) settings happily produced a further upsurge in innovation.

We therefore take great pleasure in the success of our students and graduates. The results of Jakob Staudinger’s Master’s thesis on Online Buying Habits in Food Retailing During the COVID-19 Pandemic were published in RETAIL magazine, a trade journal for the Austrian retail industry. Elisabeth Putz (Bachelor’s program) and Dominik Dunkler (Master’s program), who were coached by Marina Prem and Christoph Haudek, reached the semifinals of the European Sales Competition.

Our researchers were especially productive. Senior Researcher Ilona Pezenka published her Study of Online Restaurant Ratings in the International Journal of Contemporary Hospitality Management. In a program about Emotion Tracking on Ö1 she was interviewed about her work with the Web Analytics Lab. David Bourdin, Teaching & Research Associate at the Competence Center for Marketing, presented the results of his research on Emotions and Accents in Sales Conversations at the EMAC, which took place this time in a digital setting. The international team of researchers conducting the Chatbot Study presented their literature review online at the “AINL: Artificial Intelligence and Natural Language Conference”.

The online keynote by Christian Graf, Sales Director Austria at ratiopharm Arzneimittel Vertriebs-GmbH, on “Current Challenges and Trends in Pharmaceutical Sales” attracted great attention – also from a specialist audience.

FH-Prof.in Mag.a Dr.in Sieglinde Martin
Head of Department
Department of Communication

As an external lecturer, who deals with digitalization on a daily basis as part of my job, it is a huge pleasure to be able to teach and support the students. What I especially appreciate about FHWien der WKW is the practical relevance of the course content and the spirit of open dialogue at the university. The students are intellectually curious, have a thirst for knowledge and are receptive. Those in positions of responsibility at FHWien der WKW pick up on this and craft a syllabus designed to support this promise. The academic programs with their strong practical focus create a win-win-win situation for students, teachers and business alike.

Karl Maurer, MSc, MA
Head of Program Management at xxxldigital – Part of XXXLutz KG
Lecturer and Master’s graduate

Real Estate Management

Robustly and Resiliently Riding out the Crisis

2020 was a year that posed unprecedented challenges to Austria’s real estate industry and our study programs. In March last year, all of our teaching staff and students had to get to grips with distance learning in a matter of days. Adapting to this new situation took some time, but it has now become standard practice to use learning platforms like Moodle, to communicate over Zoom, and look into and make the most of digital solutions. There was some respite from remote learning in September and October, when classroom-based teaching and exams, and therefore direct communication, were allowed.

IMMQ (the Association for Quality Promotion in the Real Estate Industry) honored the best Master’s thesis written by students at Austria’s five universities offering study programs relating to the real estate industry and the best Master’s students. The FHWien der WKW cohort was among the award-winners: Ms Eder, BA, MA, received an accolade for her thesis on crowdfunding, and Mr Radda was crowned the best student.

The third edition of “Handbuch Immobilienbewirtschaftung” – edited by Braunisch, Fuhrmann and Ledl and published by Linde – was produced. This extensive work also contains an article on Martina Hoffmann’s and Susanne Geissler’s research into energy performance certificates.

Following on from the first lockdown in the spring of 2020, people have been looking for new accommodation in Vienna’s commuter belt that offers more usable floor space and wide-open spaces in their droves. Demand for condominiums is high, causing the continuing rise in prices. Meanwhile, rents for apartments, offices and commercial premises are dropping depending on the location. Trade (shopping malls, retail parks) and hotels have been particularly badly affected by the crisis – especially those in urban areas. Both the residential and logistics segments are booming. On the whole, the real estate industry has pulled through the crisis as robust and resilient as ever.

Dr. Klemens Braunisch, MRICS
Head of Real Estate Management Study Programs

Even though I’ve already established my own individual enterprise, I decided to enrol on the Bachelor’s study program in Real Estate at FHWien der WKW as a part-time student. The lectures with their strong practical focus and the countless contacts I have made among lecturers, mentors and fellow students have opened up an amazing number of new opportunities for me. My personal network has grown enormously – proving very beneficial to my professional career, too.

Michael Klinger, BA
Owner of Klinger Immobilien e.U.

Tourism & Hospitality Management

#rethinkingtourism

After such a defining year, taking stock with a balanced mindset can admittedly be difficult. After all, we naturally give more weight to certain events with the benefit of hindsight.

We watched the tourism sector come to a complete standstill around the world. All of a sudden, unrestricted travel was no longer something we could take for granted, and tourism was no longer a source of secure jobs. Our practical training that thrives from the fact that we allow our students to experience the sheer breadth of the tourism sector was suddenly no longer feasible in its existing form.

Something else we should consider in that balanced evaluation was that young people do not give up on their dreams so easily. Critics who had been questioning the historical developments in tourism more than ever now seized the opportunity to do their bit to make tourism sustainable. Guest lectures made up for the lack of field trips and factory tours – and thanks to digitalization they had never been quite as international.

One of our key projects in 2020 was overhauling the Master’s study program for a fresh start in fall 2021. Business field projects (including those implemented with the Hotel Sacher and Wiener Schnecken Manufaktur e.U.) were also successfully realized thanks to the virtual solutions on offer. We hosted the sixth Gastronomy Founders Day and the Austrian Convention Bureau awarded Belinda Vollmann, one of our graduates, an accolade for “Best Meeting Thesis”.

It remains to be seen whether 2020 will go down as a key year in terms of significant and lasting change in the tourism sector. But for the study programs, it was a year where the course was set for forward-looking tourism training.

Dr. Florian Aubke
Head of Tourism & Hospitality Management Study Programs

This department’s programs combine theoretical knowledge with practical experience. Both the research projects and the independently organized specialist field trips during my degree gave me the outstanding opportunity to actually apply what I had learned during my training and to also enter into interesting and critical dialog with experts. This practical approach is also supported by the selection of lecturers who actually operate in the tourism sector.

Tourism requires innovative visionary thinkers who are prepared by these multi-layered study programs to tap into its diversity. The transferable skills – such as communication skills, independence, and the ability to work in a team – are being (further) developed especially through the Master’s program and are now a huge help to me in managing employees and dealing with customers and partners.

Michelle Morik, BA, MA
COO, Alpencamping Nenzing
Graduate and currently a study program project partner

Photo: russmedia

Center for Academic Continuing Education

Activities, Successes and Challenges

With 850 active students on 17 different programs and by now almost 1,700 graduates, FHWien der WKW again confirmed its strong position in the field of academic continuing education in the “Year of COVID” 2020. The content, quality and format of the part-time study programs are making them increasingly attractive for graduates of Bachelor’s programs.

The reorganization of the Center for Academic Continuing Education was successfully concluded with the appointment of a Head of Organization and Services and new appointments in program management and among program heads. This provides a solid basis for the implementation of new strategies.

The challenges arising from COVID-19 were dealt with brilliantly by all concerned – even though distance learning was new territory for most students, teachers, and program administrators. For the first time ever, Master’s examinations were held online at all locations. Thus, 2020 was a year in which digital competences were taken to the next level.

2020 was also the year in which we successfully pressed ahead with establishing new programs on the market. The MSc program in Premium Banking is the first academic program to be carried out as an in-house corporate training scheme, in this case in cooperation with Raiffeisen Campus.

A completely new approach was successfully adopted for the further development of the MSc Digital Communication and Marketing program. The first two semesters of this course are mainly conducted on a distance learning basis and at the request of FHWien der WKW faculty members redesigned the course content. C-Book, a modern and respected platform from an external e-learning agency was chosen for the didactic implementation of this remote learning content. The same approach will be used in 2021 for other program developments.

DI Wolfgang Vrzal, MBA
Head of Center for Academic Continuing Education

The compact MBA program of FHWien der WKW enabled me to learn leadership and management strategies as well as methods of corporate communication. The unforgettable time I had while studying abroad at a partner university, a number of outstanding teachers, and especially the opportunity to share ideas and experiences with ambitious fellow students from different industries and countries was hugely enriching.

Nicole Limpahan, BA, MA, MBA
Graduate of the International MBA in Management & Communications
Recipient of a DOC Fellowship from the Austrian Academy of Sciences at the Institute of Romance Studies at the University of Vienna

Research

Inside FHWien

Alumni & Career Services

Alumni Services

Alumni Services provides FHWien der WKW graduates with a platform so they can continue networking with former fellow students and lecturers, stay abreast of what is going on at their university and use parts of FHWien der WKW’s infrastructure. An annual highlight is the Alumni Night with the election of the Alumna/Alumnus of the Year, which in 2020 took place online for the first time. Nicola Filzmoser, who set up her own company called Happyr Health in the United Kingdom, was voted Alumna of the Year.

The graduates reflect the diversity of the careers that are possible with a degree from FHWien der WKW. In the online event series “Alumni Talk” that was launched in 2020, graduates pass on their expertise to students and other alumni and talk about career paths, challenges, and future prospects.

Career Services

Career Services offer students and alumni support for their career planning. The annual Career Day, for instance, provides an opportunity for students and graduates to meet representatives of renowned companies face-to-face. In 2020 the event went online for the first time with 14 exhibitors, 200 initial interviews with recruiters and 27 company pitches. Another important aspect of the Career Services’ work is the online job platform “Career Center” that was launched in April 2019. It organizes events on careers and job applications and already has 1,800 users.

Corporate Partnerships

Alumni & Career Services maintain direct contact with recruiters from leading Austrian firms and with graduates who hold positions in business. Activities include setting up cooperation agreements as well as organizing specific measures such as events and communication in cooperation with partner enterprises.

Gender & Diversity

2020, The Year of New Challenges

In summer semester 2020, events compelled us to move all our teaching online at great speed. Teaching and learning formats as well as exams were also adapted to the digital setting. But what did this move mean for students with a disability or chronic illness?

According to the Student Social Survey 2019 of the Institute for Advanced Studies (IHS), 12% of all students in higher education report one or several health impairments or disabilities that limit their study activities. The categories of illnesses and disabilities cited in the IHS study include mental health problems (41%), chronic-somatic symptom disorders (26%), hearing, speech, or language impairments (2%), visual impairment (3.5%) and mobility impairment (2.6%).

Distance learning allows a personalized learning experience as students can study wherever and very often whenever they want. This is an advantage and makes life easier for students with impaired mobility or who suffer from a chronic illness. For some students, the freedom to study in their own four walls, in safe and familiar surroundings, also reduces stress and anxiety.

One disadvantage of online teaching that affects all students is the lack of personal contact. Many students value the intellectual exchange in the lecture theater and learning together in groups and miss it greatly. Sadly, school pupils who take part in the “Studieren probieren” program of the Austrian Students’ union were also only able to get a taste of university life from a distance online.

Mag.a Mag.a Birgit Lang, Academic Board Gender & Diversity
Mag.a Mag.a Birgit Lang
Academic Board
Gender & Diversity

Internationalization at FHWien der WKW

Although the academic year began with record numbers of incoming and outgoing students, COVID-19 had a dramatic impact on international student exchange programs from March 2020 onward. Work at CIEM therefore focused on advising students and minimizing disadvantages by offering the greatest possible flexibility. Many universities turned to online teaching which enabled students to continue and also complete their courses in this form. The Erasmus National Agency was extremely accommodating to recipients of grants and so many students chose to complete their study-abroad semester in a hybrid form. Based on the lessons learned in the summer semester 2020, CIEM held the orientation week for incoming students for the winter semester 2020/21 in August online. The majority of CIEM’s International Management courses took place in digital form.

In the year under review, FHWien der WKW was awarded one of 34 Austrian Erasmus+ KA107 projects. Under the scheme, grants are available for students and teaching staff of the Digital Economy course who take part in exchanges with Ilia State University in Tiflis, Georgia, up to the 2022/23 academic year.

In 2020, our university of applied sciences successfully applied for the Erasmus Charter for Higher Education (ECHE), which is the prerequisite for participating in the new Erasmus+ Program 2021 to 2027. The new program focuses on inclusion, climate friendliness and digitalization.

An important phase of the MA 23-project “Internationalization@home” was completed in 2020. The project enabled quality assurance measures for the CIEM courses as well as further education for teaching staff in English and an international discussion in the form of fireside chats.

Mag.a Barbara Zimmer, Head of Center for International Education & Mobility
Mag.a Barbara Zimmer
Head of Center for International Education & Mobility (CIEM)

Radio Radieschen

Resounding Highlights in a Year Full of Adversity

As a training station with a terrestrial and a digital-terrestrial frequency, Radio Radieschen – known as Radio NJOY 91.3 until the end of February 2021 – is unique in Vienna and is available for use by students on the Journalism & Media Management study programs. Students learn the art of radio programming in theory and in practice and following the complete refurbishment of the radio studios in 2019 now have sufficient space to develop their full potential.

In 2020, the radio station’s teaching activities were led by Karina Schwann. In addition, its staff consisted of coordinator Caroline Schranz and editors Michel Mehle and Anna Muhr.

Despite all the problems we faced in 2020, there were still plenty of highlights to report. First and foremost, of course, the fact that it was possible to continue teaching activities thanks to the incredible dedication of our administrative staff and teaching personnel. Outstanding programs were created in the process.

Radio Prize for Adult Education

Early in the year, editor Anna Muhr was awarded the Radio Prize for Adult Education for her culture program ArtBeat.

May 1: Now Broadcasting via DAB+

The FHWien der WKW radio station has significantly broadened its potential audience by Broadcasting via DAB+. It is now not only available on the frequency 91.3 FM but is also broadcasting to Vienna, Lower Austria, and Burgenland via the digital terrestrial radio standard DAB+.

Listen to Radio Radieschen

Many broadcasts by students of FHWien der WKW, but also by the editorial team, can be found on the Radio Radieschen website at radio-radieschen.at as well as on platforms such as Spotify, iTunes and SoundCloud.

  • Radio Radieschen

Teaching & Learning Center

2020 – A Year of Distance Learning and Teaching

The Teaching & Learning Center is made up of the Writing Center, the Competence Center for E-Learning, and a Senior Advisor for Academic Teaching & Learning, and supports both students and teaching staff with continuing education and service offerings.

The Writing Center, funded by the City of Vienna (MA 23), is a central point of contact for scientific writing. For students, the Writing Center offers online workshops and individual writing advice to support the writing process. In addition, students receive ongoing support by means of various online event formats and materials (writing challenges, Literature Week, “Academic Writing Guide” course in Moodle). The continuing education series on teaching about writing, designed for teaching staff, was again successfully provided in 2020.

In March 2020, the Competence Center for E-Learning created a compact help packet for teaching staff with recommendations for beginners and advanced students, which later evolved into the E-Learning Help Course. Tips for online teaching and online tests were also integrated into the course. In addition, the E-Learning team worked with Michael Mair, the Senior Advisor for Academic Teaching & Learning, to organize different formats for teaching staff to discuss their experiences and get feedback from peers (Live Q&A, Summer Sessions and Digital Learning Teatimes).

The complete teacher training series was provided for the last time in 2020 as a self-contained course. Starting in 2021, continuing education offerings will be made available as a modular certificate program. As a preparatory step, the continuing education offerings provided by the Competence Center for E-Learning, and those in the “Internationalization@home relaunched” project funded by the City of Vienna (MA 23), were therefore publicized as a combined whole for the first time.

  • MA23

TeamLife at FHWien der WKW

People from academia and the business world come together at FHWien der WKW to pursue a common goal: to provide our students with an outstanding academic education, and the business world and international community with application-oriented research. Only with the help of wide-ranging expertise can exciting projects be meaningfully translated from theory into practice. The FHWien der WKW team works in three main areas:

  • Teaching: We train the specialists and managers of tomorrow with business-focused and practice-oriented higher education.
  • Research: We carry out application-oriented research for real-world use and engage in interdisciplinary and international cooperation.
  • Administration: We actively contribute to the smooth running of our university of applied sciences.

Diverse, engaging and meaningful – emerging from an intensive discussion that has been ongoing over the past few years, these values symbolize the work we perform at FHWien der WKW. We identify with them. They drive us, motivate us, and bind us together. Together they make up our shared values:

  • Diverse: We are open to innovation and promote new ways of thinking and acting. The people who work here have wide-ranging skills and life experience. We see this diversity as one of our special strengths. We are family-friendly and enjoy working in multicultural teams. Trust, respect and appreciation in our dealings with one another are of paramount importance.
  • Engaging: We want to help shape the future that constantly throws up new tasks and challenges for us. We appreciate the varied nature of our work at a modern university that maintains a close dialog with business. It is especially important to us that teaching is guided by research and real-world practice and is always at the cutting edge.
  • Meaningful: Working in education is more than just a job for us. We supply business and the sciences with valuable impulses and develop answers to the burning questions of the day. And we always look to the future. With immense dedication, we support our students as they acquire the knowledge and skills they need for their professional lives.

Our values do not just exist on paper – we constantly take measures to bring them to life. Management plays an important role in this: several years ago, all university managers were invited to a workshop to draw up our “Values-based leadership diploma” – these principles represent an essential basis for a healthy leadership culture at FHWien der WKW and are an agreement between all managers and their staff.

Another important role model is the VIS-Zack Team. This is a team of brand ambassadors from all areas of our university of applied sciences who provide management with regular feedback and develop measures to make our values visible to others.

We at FHWien der WKW seek to create an environment that allows and encourages open communication – for example, through regular feedback meetings, discussion rounds with the management and, more recently, the so-called postcards to the management. Ideas that cannot be implemented within the individual departments, but which could benefit the university as a whole are collected, evaluated on a yearly basis and implemented as needed.

Our staff events in a wide variety of formats also encourage networking across departments and provide a forum for open exchange. All these activities take place under the name Team Life. The following video provides insights into Team Life at FHWien der WKW.

  • TeamLife at FHWien der WKW
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Research at FHWien der WKW

As a university of applied sciences that nurtures research, FHWien der WKW has been committed to the transfer of knowledge to business and society since the day it opened its doors and with its application-oriented research contributes to an innovation-based environment. This contribution is based on two pillars: firstly, sound, science-based academic education with a strong practical focus, and secondly, research in fields with a high level of social and economic relevance.

The main research areas at FHWien der WKW are responsibility and sustainability, digitalization and digital transformation, as well as strategic management. The research areas are organized in the Institute for Business Ethics and Sustainable Strategy (IBES) and within the individual study programs. Academics based at the Institute for Business Ethics and Sustainable conduct research in the fields of Business Ethics, Strategic Management and Sustainability Management. FHWien der WKW study programs engage in practice-led research with a strong focus on the specific career fields covered by their study programs. In addition, FHWien der WKW is currently in the process of establishing a Competence Center for Digital Economy.

Research Highlights 2020

Dr. Walter Mayrhofer Head of Research
Dr. Walter Mayrhofer
Head of Research
Mag.a Gisela Fuchs, Bakk. Research & Development Coordinator
Mag.a Gisela Fuchs, Bakk.
Research & Development Coordinator
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Fresh Momentum for Research

The Institute for Business Ethics and Sustainable Strategy (IBES) addresses the issue of sustainable and responsible corporate governance. Founded in 2020 and led by Markus Scholz, the new institute evolved from two forerunner organizations, namely the Center for Corporate Governance & Business Ethics and the Center for Strategy & Competitiveness.

Long-Standing Partnerships with Academia and Business

IBES builds on long-standing partnerships with local companies, and in research and teaching cooperates with highly respected universities. This network of IBES partners provides companies, students, and other stakeholders with access to academically renowned but practice-oriented partners.

Excellent Scientific Research and Teaching

IBES combines research and teaching expertise in the fields of business ethics, corporate governance, strategy and competitiveness, and sustainability management. The results of this research are published in respected journals and transferred to business via collaborative projects and events.

Highlights 2020

Partnerorganisationen

  • Hofer
  • Kallco
  • Manner
  • Ulreich
  • Berndorf
  • Blaguss
  • Kapsch
  • WKO
FH-Prof. Dr. Markus Scholz Leiter des Institute for Business Ethics and Sustainable Strategy (IBES)
FH-Prof. Dr. Markus Scholz, MSc
Head of Institute for Business Ethics and Sustainable Strategy (IBES)
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Research on Corporate Collective Action

The Josef Ressel Center for Collective Action and Responsible Partnerships (JR-Center CARe) studies why and how companies collaborate to jointly address issues such as corporate sustainability. It is the first Josef Ressel Center at FHWien der WKW.

Collective Action by Diverse Actors

Companies are increasingly called upon to actively address global challenges. Indeed, collective action by multiple different actors is essential if these challenges are to be overcome. But which factors are conducive to collective action, how can cooperation be managed and how can the success of collective action initiatives be measured?

The answers to these questions are relevant not only in connection with the current COVID-19 pandemic, but also for overcoming other global challenges such as resource scarcity, social inequality, and climate change. The JR-Center CARe has therefore been addressing these issues since fall 2020 – supported by funding from the Christian Doppler Forschungsgesellschaft and corporate partners Josef Manner & Comp AG, Kapsch TrafficCom AG and Simacek Facility Management Group GmbH. The focus of this cooperation between science and business is on high-quality research and the direct transfer of research results to companies.

Main Areas of Research at the New Center

The JR-Center CARe generates application-oriented knowledge and management tools for the successful coordination and evaluation of collective action initiatives to solve social and ecological problems. The Center is led by Markus Scholz and Katharina Jarmai.

Project partners

  • Manner
  • Kapsch
  • Simacek
FH-Prof. Dr. Markus Scholz
Prof. Dr. Markus Scholz, MSc
Head of Josef Ressel Center for Collective Action and Responsible Partnerships

Project duration

September 1, 2020 to August 31, 2025

Funding program

Josef Ressel Centers (JR Centers) of the Christian Doppler Forschungsgesellschaft (CDG)
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As a university of applied sciences with close ties to business, we offer our students practical training and continuing education in management and communication. We equip our students with applied knowledge at the cutting edge of research and entrepreneurial practice.

Through a broad spectrum of part-time study programs, we enable students to combine their studies with career and family. In this way, we take into account the situation of working people.

When introducing new study programs, we always pay attention to companies needs. We further develop existing study programs so that they meet the changing requirements of companies. Thanks to our close proximity to the business world, we offer our students excellent career prospects at home and abroad.

At the same time, we contribute to strengthening Vienna as a business location, for whose success highly qualified employees and managers are central: Domestic companies find in our graduates the highly qualified specialists and managers they need to be successful on the globalized market.

In the field of science, we focus on practical research and development, the results of which directly benefit companies.

We are Austria’s leading provider of university of applied sciences study programs and continuing education programs for management and communication, increasingly also at the interface of digital technology and business. According to the principle of lifelong learning, we design academic education actively, flexibly and and in a future-oriented way.

In research, we are internationally visible in special topics and recognized for our excellence. To this end, we work closely with renowned partners in international projects.

Diverse

We are open to innovation and promote new ways of thinking and acting. The people who work here have wide-ranging skills and life experiences. We see this diversity as one of our particular strengths. We are family-friendly and enjoy working in multicultural teams. Trust, respect and appreciation in our dealings with one another are of paramount importance.

Engaging

We want to help shape the future that constantly throws up new tasks and challenges for us. We appreciate the varied nature of our work at a modern university of applied sciences that maintains a close dialog with business. It is especially important to us that teaching is guided by research and real-world practice and is always at the cutting edge.

Meaningful

Working in education is more than just a job for us. We supply business and the sciences with valuable impulses and develop answers to pressing issues. And we always look to the future. With immense dedication we support our students as they acquire the knowledge and skills they need for their professional lives.

... is Austria’s leading university of applied sciences for management & communication.

... stands for practice-oriented higher education and a close proximity to business.

... connects business and science.

... focuses on practical, excellent and research-based cutting edge teaching and didactics.

... provides Bachelor’s and Master’s study programs as well as continuing education programs, many of which are offered on a part-time basis and are tailor-made for working people.

... cooperates successfully with Austria’s leading companies especially in research and development.

... cooperates with national and international research institutions and transfers research results into teaching.

... provides its students, lecturers and staff with experience in an international environment.

... offers its graduates the best career prospects in business.

... promotes competent and intrinsically motivated employees who contribute their diverse personal and professional experience.

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Major Effort Crowned with Success

This annual report is a first: For the first time ever, our review of the past year is appearing in digital form, so you can access this retrospective anytime and anywhere with just a few clicks or taps on your touchscreen. Plus, the format of our annual report now fits perfectly with FHWien der WKW’s digitalization strategy.

The coronavirus pandemic required massive digitalization efforts in 2020, as teaching activities had to be moved to the Internet almost literally overnight. To achieve this extremely rapid transition to distance learning across the board, our team and our many external teaching staff had to pull out all the stops. For me, that made the positive feedback from many students and teachers all the more gratifying.

Besides teaching, the information events for our study programs and the entire admissions process also had to shift into a virtual space. The number of applicants seeking to study at our university of applied sciences exceeded all expectations and showed how strong the demand is for our educational offerings.

Among the many good reasons to study at FHWien der WKW are its strong practical orientation and its closeness to the business community. In 2020, the respected U-Multirank university ranking system provided an impressive confirmation that we are keeping our promise of a strong focus on real-life practice. In the “Contact to Work Environment” category, FHWien der WKW is ranked among the top 25 universities – out of about 1,800 educational institutions evaluated worldwide.

Sustainability was a major focus last year. With the founding of the Institute for Business Ethics and Sustainable Strategy (IBES), we have bundled our established and internationally recognized scientific initiatives in the areas of business ethics and corporate governance. Included within IBES is the Josef Ressel Center for Collective Action and Responsible Partnerships (CARe), also founded in 2020. The first Josef Ressel Center at FHWien der WKW examines what drives businesses to cooperate, and how these cooperative efforts can succeed.

I would like to thank the extraordinary team at FHWien der WKW and our committed teaching staff, who have played an essential part in our university’s successful development despite the challenging conditions imposed by the pandemic.

Ing. Mag. (FH) Michael Heritsch, MSc Chief Executive Officer FHWien der WKW
Ing. Mag. (FH) Michael Heritsch, MSc
Chief Executive Officer
FHWien der WKW
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Teaching During a Pandemic

The Corona pandemic forced FHWien der WKW to migrate all its teaching activities to the digital space in March 2020. Many teachers were faced with the challenge of reorganizing their classes for distance learning within just a few days. The team at our university of applied sciences supported them as best it could - with extensive services provided by the study programs, the Teaching and Learning Center and by swiftly adapting the study and exam regulations. Tuition in the winter semester, until the lockdown, was conducted as a mix of classroom-based teaching and remote learning. This naturally involved putting all teaching activities on the Internet yet again.

This unplanned experiment as a result of Corona has had a huge impact and will change teaching at the university in a lasting way. In an online survey of students and teachers, we asked how they had coped with online teaching. The insights gained from this research will serve as the basis for innovations in teaching and course design.

Steffi Bärmann and Felicia Fuchs proved that even a course on social skills can be held successfully online with some innovation on the part of the teacher. The two women received the Teaching Award 2020 in the category Innovative Teaching Concept for an Entire Course for their course “Coaching Fundamentals” in the Master’s program in Organizational & Human Resources Development. In the category “Individual Innovative Elements”, the teaching prize went to Elisabeth Gräf and Roman Kellner for their use of improvisational theater in the course “Text Workshop” in the Bachelor’s program in Corporate Communication.

Although travel was restricted in 2020, many of our students were nevertheless able to spend a semester abroad. The number of guest students who came to FHWien from partner universities was also only slightly lower than in a normal academic year. Some of them completed all their classes online. Internationalization thus also showed that digitalization makes new experiences possible.

Despite the difficult circumstances in 2020, the different study programs continued their work on the strategic priorities of our university of applied sciences. These include integrating the topics of digitalization, sustainability and strategy into courses and curricula.

FH-Prof.in Mag.a Dr.in Beate Huber Chair of the Academic Board
FH-Prof.in Mag.a Dr.in
Beate Huber
Chair of the Academic Board
FHWien der WKW
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Business Orientation and Practical Relevance as Factors for Success

Among the many benefits of locating a business in Vienna, one stands out as especially significant for economic success: the availability of highly trained workers and management personnel. For more than 25 years, FHWien der WKW has been making a key contribution here. With real-world oriented curricula, the study programs at FHWien der WKW are precisely tailored to meet industry demand. There is strong demand for the university’s graduates on the labor market and many of them go on to achieve top positions in business.

Lecturers with a Business Background

FHWien der WKW has established itself as a leading university of applied sciences for management and communication and decisively shapes Vienna’s educational landscape. As proud owners, the Vienna Economic Chamber and the Vienna Business Fund (Fonds der Wiener Kaufmannschaft) have been committed to FHWien der WKW’s mission from the start, thus supporting Austrian research and teaching in the field of economics.

Two-thirds of the lecturers at FHWien der WKW come from a business background. As experts and managers, they acquire a wealth of valuable experience in their field that they then pass on to students in their teaching. Practical projects carried out on behalf of companies also bring students into contact with the business world as they develop solutions for tasks requested by clients and partners and acquire application-oriented knowledge that gives them a head start as they begin their professional lives.

Focus on Sustainable Management

Sustainability has emerged as a central issue in business life, as entrepreneurial action always involves responsibility to society and the environment. FHWien der WKW studies pressing questions of ecologically, economically, and socially responsible management against the background of globalization, climate change and digitalization. In the process the university closely cooperates with companies and equips them to overcome new challenges by transferring to them the results of its research.

Combining Work and University

The Vienna Economic Chamber and Vienna Business Fund see it as a priority to provide a portfolio of academic programs that is geared to the needs of working students. FHWien der WKW therefore offers all Master’s study programs, many Bachelor’s study programs and its academic continuing education courses in part-time formats. This enables working students to fulfil their wish for continuing education and training, and career development.

DI Walter Ruck Präsident Wirtschaftskammer Wien
DI Walter Ruck
President
Wirtschaftskammer Wien

© Christian Skalnik
Mag. Meinhard Eckl Direktor Wirtschaftskammer Wien
Mag. Meinhard Eckl
Director
Wirtschaftskammer Wien
KommR Helmut Schramm Präsident Fonds der Wiener Kaufmannschaft
KommR Helmut Schramm
President
Fonds der Wiener Kaufmannschaft

© Fonds der Wiener Kaufmannschaft
Mag. Martin Göbel Geschäftsführer Fonds der Wiener Kaufmannschaft
Mag. Martin Göbel
CEO
Fonds der Wiener Kaufmannschaft

© Fonds der Wiener Kaufmannschaft
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0
Bachelor’s study programs
0
Master’s study programs
0
Continuing education programs

Students

0
Students in Bachelor’s and Master’s study programs
  • Male
  • Female
  • Bachelor
  • Master
  • Full-time
  • Part-time
0
Students in continuing education programs

Graduates

293
293
Graduates in Master’s study programs in 2020
216
216
Graduates in continuing education programs in 2020
597
597
Graduates in Bachelor’s study programs in 2020
Graduates in Bachelor’s, Master’s and Diploma study programs in total
12.714
Graduates in Bachelor’s and Master’s study programs in 2020
890
female
male
Graduates in continuing education programs in total
1.689
Graduates in continuing education programs in 2020
216

Study programs

Bachelor’s programs
10
Full-time Bachelor’s students
1.132
Part-time Bachelor’s students
1.019
Student body in total
2.151
female
male
Master’s programs
8
Full-time Master’s students
Part-time Master’s students
724
Student body in total
724
female
male
Origin of Bachelor’s and Master’s students in 2020
  • Vienna 59.2%
  • Lower Austria 26.4%
  • Burgenland 2.7%
  • Other provinces 8.3%
  • International 3.3%

Internationalization

International university exchange programs
167
Total outgoing students in 2020
175
female
male
Total incoming students in 2020
195
female
male

Faculty and staff

Faculty and staff in 2020
Part-time lecturers
943
Lecturers in total
1025
female
male
Full-time employees in research and teaching
82
Full-time employees in management, academic support and administration
92
Full-time employees in total
174
female
male
  • Lecturers with a business background
  • Management positions, male
  • Management positions, female