Bachelor’s Programs

The part-time, evening Bachelor's degree program in Content Production & Digital Media Management prepares journalists and career changers for working for trimedial journalism, so that they will be able to professionally conceive and design audio, video and image content for online journalism.

The program provides a broad introduction to individual and mass media communication. Further relevant disciplines of communication (public relations, advertising, marketing, event communication, corporate identity, etc.) as well as business and legal principles are taught.

The Bachelor's program in Digital Business combines cutting-edge digital technologies, AI skills and in-depth business knowledge to give you a comprehensive understanding of digital transformation. New specialization option "AI for Business".

The demand for experts in the specialist areas of internal and external accounting, tax consultancy and finance is high. We offer a sound education with solid theoretical knowledge and practical relevance, thus creating the ideal conditions for working in the fields of tax consulting, auditing, finance and controlling.

A Bachelor’s degree in Real Estate covers all sectors from business to law and technology, real estate affairs to English as a foreign language and personal development. This makes it possible for us to equip our real estate generalists with the necessary skills.

A Bachelor’s degree in Journalism & Media Management trains students to become qualified journalists and media managers in just three years incl. journalism basics for print, TV, radio, online media plus competences in economy, law and management.

The Bachelor's program Corporate Communication focuses on integrated communication. All relevant areas of communication (public relations, advertising, marketing, event communication, corporate identity etc.) as well as business management and legal fundamentals are covered.

A Bachelor’s degree in Marketing & Sales stands for high-quality. The curriculum is geared towards providing students with comprehensive specialist knowledge in the areas of marketing and sales and developing students’ social skills in just six semesters.

A Bachelor’s degree in Human Resources Management offers an academically sound and practically relevant study program for future HR professionals. The fundamentals are human resources management, labor law, personnel development and the basics of management.

A Bachelor’s degree in Tourism & Hospitality Management offers you the optimal combination of theory and practice. In just six semesters you will deal with all areas of tourism and hospitality management, work on real business field projects and develop your personal skills.

The Bachelor’s degree program in Management & Entrepreneurship is a three year business administration degree program (full-time or part-time), which creates the leaders and company founders of tomorrow. Become a coveted business generalist!