AMA Conference 2021: Brand perception between globality and locality
David Bourdin from the Competence Center for Marketing presented his study on brand perception, published in the Journal of Business Research, at the AMA Conference 2021 in Taormina, Sicily. […]Read more on AMA Conference 2021: Brand perception between globality and locality
Current information about the Coronavirus
Update: October 14, 2021 Dear students & lecturers, We would like to inform you that from October 18, 2021, a drop-off box for gargle tests will be available in the entrance area of the WKO Campus. This drop-off box will be emptied once a day (between 2 and 5 pm) from Monday to Friday and the tests […]Read more on Current information about the Coronavirus
Digital Transformation and Institute Cooperation with the TU Wien
On October 15, 2021, the cooperational study of the Institute for Digital Transformation and Strategy (IDS) at FHWien der WKW with the TU Wien will be presented and first results are already available. […]Read more on Digital Transformation and Institute Cooperation with the TU Wien
Part 3 I Search Optimization Tools
In the third part of our Search Marketing Series we present selected Search Optimization Tools, how they can simplify SEO processes and which KPIs should be considered. […]Read more on Part 3 I Search Optimization Tools
Late Summer Field Trip to Italy
In the last week of September, the students in the 3rd semester of our Master's program Leadership in Tourism & Hospitality experienced plenty of Italian flair: True to the motto of culinary and sustainability, 14 students traveled to the Italian regions of Tuscany, Emilia-Romagna and Veneto. […]Read more on Late Summer Field Trip to Italy
Part 2 I On- and Offpage Optimization in Search Marketing
What needs to be done so that search engines understand a page correctly and display it for corresponding search queries? In our second part, we explain the basics of search engine optimization and how you can implement the basics without much programming effort yourself. […]Read more on Part 2 I On- and Offpage Optimization in Search Marketing
CSI Miami in Austria’s companies
Wirecard, Commerzialbank, Hygiene Austria – we are all familiar with these companies, at least since they have grabbed the headlines through financial scandals. But what actually happens behind the scenes while we learn about these cases through the media? Patrick Göschl graduated from FHWien der WKW with an MA in Executive Management and took the […]Read more on CSI Miami in Austria’s companies
Website analysis using the Web Analytics Lab in a business field project with BUWOG Group GmbH
In a business field project with BUWOG Group GmbH, students of the Master's program in Marketing & Sales Management analyze gaze patterns using the Web Analytics Lab. […]Read more on Website analysis using the Web Analytics Lab in a business field project with BUWOG Group GmbH
Part 1 I How do search engines actually work?
In the first part of our series on search marketing, we explain how search engines work, how much Google personalizes the results and present alternatives. […]Read more on Part 1 I How do search engines actually work?
SDG Day 2021: Inspiring keynote & exciting discussion
On September 23, 2021 FHWien der WKW hosted the SDG Day for the first time. The focus was on SDG 12: Sustainable Consumption & Production. […]Read more on SDG Day 2021: Inspiring keynote & exciting discussion