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Graduate Kosima Kovar: With Green Marketing “Forbes 30 under 30”

November 24, 2020

With her green marketing agency sgreening, Kosima Kovar supports companies in implementing the UN Sustainable Development Goals in their communications. She has recently entered into the Forbes 30 under 30 for her commitment.

The aim of this year’s Forbes Under 30 DACH 2020 list was to select exceptional young people from Germany, Austria and Switzerland who use their entrepreneurial thinking to solve the problems of our time with innovative ideas. Out of more than 1,500 nominations, 90 young entrepreneurs were selected who want to change the future for the better in a sustainable way. Kosima Kovar, 25, a graduate of the Bachelor’s degree program in Corporate Communication is one of them since November 1, 2020. We congratulate her very warmly!


Kosima Kovar: A rising star with a vision for a better world

Already during her studies at FHWien der WKW, Kosima Kovar completed several positions as Social Media Manager, Content and PR Manager and Online Communications Manager at well-known companies such as McDonald’s, RTL Fernsehen or IPG Mediabrands Austria. After completing her studies at FHWien der WKW, she added a Master’s degree in Organic Business & Marketing and is currently studying “Communicology” at the University of Vienna. Since 2018, the graduate of the Bachelor’s program in Corporate Communication has been managing her own green marketing agency sgreening as CEO, Founder and Head of Green Marketing. Her vision is to bring companies into harmony with nature, to enable fair business practices and thus create a change in consumption in the world. She sees her entrance into Forbes 30 under 30 as a confirmation of her work and her vision for a better world.

>> Forbes 30 under 30: Kosima Kovar


The daily goal: linking the UN Sustainable Development Goals with corporate communications

In her daily work, Kosima Kovar focuses on value-oriented online and offline marketing and on linking sustainability and digitalization along the entire customer journey. For the entrepreneur, marketing is an instrument to motivate consumers to change values. She uses the theoretical framework for her actions in the economic model called “Donut Economy”, which was first published in the book of the same name by Kate Raworth in 2018. The donut serves here as a metaphor: the empty hole in the middle represents society and their needs. Our ecological limits are represented by the outer rim. The aim is to move within the donut and thus to maintain a balance between the limited resources and the needs of society, taking into account economic crises such as climate change.

>> Economic model donut economy simply explained


FHWien der WKW as a pioneer in Responsible Management Education

During her studies in corporate communication, Kosima Kovar gained early insights into CSR topics (Corporate Social Responsibility), which are an integral part of the curriculum at FHWien der WKW. Already in 2012, FHWien der WKW became one of the first universities of applied sciences in the German-speaking world to include business ethics and corporate governance as compulsory subjects in the curricula of all study programs. In 2015, FHWien der WKW also signed the Principles for Responsible Management Education (PRME), thereby officially committing itself to training managers who think and act in a sustainable manner in economic, ecological and social terms.

>> Responsible Management Education at FHWien der WKW


Would you like to find out more about the Bachelor’s program in Corporate Communication? Click here to the study program’s website:

>> Bachelor’s Program Corporate Communication