Our Study Programs
BA Tourism & Hospitality Management
A Bachelor’s degree in Tourism & Hospitality Management offers you the optimal combination of theory and practice. In just six semesters you will deal with all areas of tourism and hospitality management, work on real business field projects and develop your personal skills.
MA Urban Tourism & Visitor Economy Management
Rethinking Tourism. Driving Change. Discover the potential for sustainable urban tourism and shape the future of international city destinations. We prepare you for interface functions, where the needs of visitors, locals and the visitor economy are balanced.
Projects with our students
As part of various modules, our Bachelor’s and Master’s students work on real-world problems that stem directly from the tourism industry. Our students have been tasked with, among other things, mystery guest and customer journey studies, location analyses, and strategy and concept development, as well as the design of workshops and events. Depending on the assignment, these projects are supported through various pedagogical formats (e.g., problem-based and design-based learning).
Bachelor: Future of Tourism Dialogue
How is work in the tourism industry changing, and what expectations do different generations bring to the table? The event “Zukunftsdialog Tourismus,” focused on the topic “Future of Work,” explored this question. Organized by students, the event provided a space for discussion, exchange, and practical insights.
Master: Viennese Grätzl – Cooperation with the Vienna Tourist Board
A COIL project brought together students from the Master’s program in Urban Tourism & Visitor Economy Management, students from Heilbronn University, and WienTourismus as the commissioning organization.
Here you will find a selection of projects from the Tourism & Hospitality Management study programs:
How can digital marketing strategies help attract more visitors to a cultural venue in Vienna? Fifth-semester students in the Bachelor’s program Tourism & Hospitality Management explored this question as part of the “Digital Marketing Project” course during the winter semester of 2025/26.
The practical project centered on a real-world challenge faced by the Klimt Villa Vienna: to increase the average number of daily visitors from the current 100 to at least 150 by the end of 2026.
On May 15, 2025, FHWien der WKW was transformed into a stage for fresh ideas and creative solutions: As part of the Event and Congress Management specialization, Bachelor’s students from the Tourism & Hospitality Management study program presented their final projects. In three teams, they developed detailed concepts for mental health events in Vienna.
How does a successful project come about? Students in the Bachelor’s program Tourism Management didn’t just explore this question theoretically — they developed the answer themselves.
As part of the “Applied Project Management” course, small groups independently designed two-day field trips, handling every step of the project planning process.
Demand for exclusive travel experiences and high-quality hospitality is growing rapidly worldwide. At the same time, changing guest expectations, digital innovations, and sustainable concepts are reshaping the demands placed on hotel companies and their employees.
To gain firsthand knowledge of current industry developments, students specializing in hotel management in their second semester of the Bachelor’s Program Tourism & Hospitality Management traveled to Munich. The field trip took them to renowned companies and hotels, providing exciting insights into various areas of the hospitality industry.
Four students from the Bachelor’s program Tourism & Hospitality Management at FHWien der WKW win the 18th European Mise en Place Cup (EMCup) in Amsterdam. They beat 28 universities from all over Europe and bring the title back to Vienna.
The internationally renowned competition’s motto in 2026 was “Changing Course – Cranking up the heat in F&B”. Over two days, Europe’s most promising hospitality talents developed forward-looking concepts for the food & beverage sector, worked on real business cases, and presented their solutions to international expert juries and investors.
Can well-being be measured? And how comfortable do visitors feel at the Belvedere Museum’s “Free Friday Night” events? In an exciting collaboration, Andreas Minichberger and Daniela Wagner from the Tourism & Hospitality Management Study Programs and Master’s student Camila Alves Sanches investigated the well-being of visitors during the popular series of free events at the Upper Belvedere.
How can cities address the challenges of overtourism? What impact does a high volume of visitors have on residents’ daily lives? And what strategies can help manage visitor flows in a sustainable way?
Students in the Master’s program in Urban Tourism & Visitor Economy Management explored these questions during a two-day field trip to Venice. With 15 million visitors per year and a population of 50,000, the lagoon city is one of the most visited cities in the world and thus an ideal learning environment for exploring these questions.
As part of the Master’s program in Urban Tourism & Visitor Economy Management, students created videos that get to the heart of the topic of visitor economy management (VEM).
The task was to explain in a maximum of three minutes what VEM is, how it differs from traditional tourism and what challenges cities have to overcome in the field of tourism.
In March 2026, Vienna became a shared learning space for approximately 40 students and faculty members from four European universities: FHWien der WKW (Austria), Iscte – Instituto Universitário de Lisboa (Portugal), Università Iuav di Venezia (Italy) and Universidad Nacional de Educación a Distancia – UNED (Spain). This took place as part of an Erasmus+ funded Blended Intensive Program (BIP). For one week, eight international researchers and 40 students engaged intensively with the topic “Urban Transformation in the Interplay of Vacancy, Tourism and Short-Term Rentals.”
Interested in a partnership?
Let’s work together on innovative solutions! We look forward to hearing from you and discussing the possibilities for collaboration — even beyond a practical project. Other forms of collaboration include, for example:
- Guest lectures
- Joint research and practical projects
- Assignments for Bachelor’s or Master’s theses
- Professional internships for students
We look forward to exchanging ideas with you!
Our Partners
Our study programs guarantee a practice-oriented education. 70 % of the lecturers in the Tourism & Hospitality Management study programs come directly from the tourism industry. In addition, we collaborate on an ongoing basis with a large network of partners for teaching, research, and project work, as well as for our dual study program.
Partners for Teaching and Research
You can find the partner businesses of our dual study program here:
News & Events
Team
FH-Prof. Dr. Florian Aubke
Mag.a (FH) Daniela Wagner
Dr.in Mariya Katelieva, MA
Sophie Gräf, BA MA
Peter Klinger, MBA MSc
