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Research at FHWien der WKW

Research Priorities

Applied Research & Development - the key for a competitive economy

FHWien der WKW carries out excellent research that is both transferable and applied. The results from our research build the basis for the high-quality practice-oriented education we offer our students. Moreover, applied research and development (R&D) is a key factor for a competitive economy. Research activities at FHWien der WKW are driven by our motivation to innovate and are solution oriented. Our researchers are in close contact with businesses and the international scientific community.

FHWien der WKW has three research priorities:

1. Responsibility and Sustainability

Research in the research priority “Responsibility and Sustainability” focuses on strategic sustainability and CSR management, political CSR and corporate citizenship as well as ethical leadership. The basic research projects take place in cooperation with leading international universities (e.g. INSEAD, Wharton, University of St. Gallen).

2. Digitalization and digital Transformation

FHW deals with the opportunities and challenges that arise in connection with digital transformation in an interdisciplinary way. More specifically, it examines strategic responses of firms to these changes as well as changes in activities, qualifications and forms of work. In addition, FHWien is developing and testing prototypes for virtual assistants in the area of artificial intelligence.

3. Strategic Management

At FHW, various topics in the field of strategic management are researched. The focus is on corporate strategies and (regional) competitiveness, corporate governance and SME & entrepreneurship. Findings from current projects are to contribute to the scientific discourse and offer practical advice and action plans to business.