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Study Programs

Digital Economy

Digital Economy Study Programs

Digitalization presents companies with new challenges. Qualified experts are needed to meet them. They work at the interface between digital technologies and economy and have first-class communication skills.

The part-time Bachelor Degree Program Digital Business offers students a practically relevant education and excellent career opportunities in this field in the future. Top lecturers with a background in business teach practice-oriented digital and business skills. Graduates have the following career options open

  • IT or Digitalization Consulting
  • Process management
  • Entrepreneurship, intrapreneurship, sales and customer care in tech companies or tech start-ups
  • IT management, IT project management, product ownership

Contact

Digital Economy Study Programs
Währinger Gürtel 97
1180 Vienna

Tel.: +43 (1) 476 77-5744

Our study programs

Learn more about BA Digital Business

BA Digital Business

The Bachelor's program in Digital Business combines cutting-edge digital technologies, AI skills and in-depth business knowledge to give you a comprehensive understanding of digital transformation. New specialization option "AI for Business".

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Learn more about MA Digital Technology & Innovation

MA Digital Technology & Innovation

Would you like to use your technical expertise to drive digital innovation? Deepen your skills in software development, data science, and AI. Take on leadership roles in challenging projects and bring innovative ideas to life in diverse teams.

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Learn more about MA Digital Innovation

MA Digital Innovation

Would you like to take advantage of the opportunities that AI and other new technologies offer for your career? Combine your business expertise with technical knowledge — and work in diverse teams to shape the products, services, and business models of tomorrow.

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News & Events

News
September 15, 2026

Five Years of Research for the Logistics of Tomorrow
News
September 4, 2026

How should humans and generative AI collaborate in the innovation process?
News
July 10, 2026

More Process, Fewer Pages: Redesigning Master’s Theses in the Age of AI
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Event
October 14, 2026, 5:00 pm – 7:00 pm

Campus-Tour & Meet a Student
Event
October 27, 2026, 5:00 pm – 6:00 pm

Master Information Event Digital Innovation und Digital Technology & Innovation
Event
October 27, 2026, 5:00 pm – 6:00 pm

Bachelor Information Event Digital Business
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Team

FH-Prof. Dr. Dr. Sebastian Eschenbach

FH-Prof. Dr. Dr. Sebastian Eschenbach

Head of Department
Department of Digital Economy

Head of Digital Economy Study Programs

Deputy Chair of the Academic Board

Publications
Tel.: +43 1 476 77-5777
Walter Mayrhofer

FH-Prof. DI Dr. Walter Mayrhofer

Head of Research

Head of Institute for Digital Transformation and Strategy

Publications
Tel.: +43 690 40 476 164
Stefan Nafra

Stefan Nafra, MSc (WU)

Head of Bachelor’s Program Digital Business
Tel.: +43 690 40 476 023
Josef Frysak

Dr. Josef Frysak

Academic Expert & Lecturer
Digital Economy

Publications
Tel.: +43 690 40 476 184
Tilia Stingl de Vasconcelos Cuedes

FH-Prof.in Mag.a Dr.in Tilia Stingl de Vasconcelos Guedes

Academic Expert & Lecturer
Digital Economy

Publications
Tel.: +43 690 40 476 089
Elka Xharo

DIin Elka Xharo, BSc

Academic Expert & Lecturer
Information Technology

Publications
Tel.: +43 690 40 476 050
Sylvana Kroop

Dipl.-Medienberaterin Sylvana Kroop

Academic Expert & Lecturer
Design Science Research

Publications
Tel.: +43 690 40476 185
Patrick Rupprecht

FH-Prof. Dr. Patrick Rupprecht, MSc, MSc, MA

Project Leader
MA23-Project „Hybrid Intelligence & Generative AI Assistance for Innovation & Creativity in SMEs"

Academic Expert & Lecturer Digital Economy

Publications
Tel.: +43 690 40 476 128
Information about our lecturers can be found on FHWien Online.