Our Study Programs
BA Management & Entrepreneurship
The Bachelor’s degree program in Management & Entrepreneurship is a three year business administration degree program (full-time or part-time), which creates the leaders and company founders of tomorrow. Become a coveted business generalist!
MA Executive Management
The Master’s degree program in Executive Management offer graduates a two-year, part-time, generalist business degree for managers. Graduates of this program are equipped with all the necessary skills to manage companies that want to exploit their growth potential internationally.
Practical projects with our students - your challenge, our solution
Why a business field project with our students?
Use the innovative power and fresh perspective of a young generation to solve real challenges in your company. Your advantages:
Solution-oriented approaches
Our Bachelor students work on your real challenge from your company.
Relief for your internal resources
12-15 students work together on your topic for ~1,500 hours.
Employer branding & recruiting
Get to know high potentials in an interdisciplinary setting and present your company as an attractive employer.
Practical support & skills development
You enable students to apply their theoretical knowledge in real projects and gain valuable professional experience.
Our service portfolio for different business areas:
Operational & strategic management
Finance, investment, controlling, human resources
- Business plan development & analysis
- Business model development
- Cost optimization
Special cross-cutting topics
- Sustainability
- Digitalization
- Internationalization
Marketing, sales communication
- Product, brand and innovation concepts
- Awareness & information, positioning, and/or image campaigns
- Social media campaigns
- Employer branding concepts
- Event & sponsoring concepts
- Gamification
- Sales concepts
How does a business field project work?
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Your time investment: 4 appointments of 2-3 hours each for briefing, re-briefing, interim presentation and final presentation (approx. 12 hours in total)
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Period: mid-February to mid-May
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Group size: 12-15 students work in up to three teams on your challenge in order to generate different perspectives and innovative solutions.
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Supervision: Students are supervised by experienced experts at an academic level.
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Use of methods: Problem-based learning is the basis. Depending on the project: creative & design thinking, excursions, on-site visits and workshops at your company.
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Result: After 3-4 months, you will receive implementable concepts and innovative ideas – from the perspective of a digitally-savvy generation.
Who are our cooperation partners?
Our practical projects are cross-industry and are aimed at companies of all sizes – from international corporations, banks, insurance companies and the public sector to FMCG, automotive, real estate, pharmaceuticals, technology, logistics, telecommunications and NGOs.
Bachelor: Practical project with tissu4u
Students on the Bachelor’s program in Management & Entrepreneurship launched an exciting practical project with the innovative start-up tissu4u.The aim: to position toilet paper as an unconventional and effective advertising format in the B2B sector.
Practical project with Raiffeisen-Holding NÖ-Wien
The students of the Management & Entrepreneurship study program are completing an exciting practical project with Raiffeisen-Holding NÖ-Wien. The kick-off with Felix Riechelmann, Project Manager of Raiffeisen-Holding Niederösterreich-Wien, and the coaches Alexander Oswald and Martina Zöbl has already taken place. We are now accompanying the teams on their way to strategic insights and practicable solutions.
Interested in a collaboration?
Let’s work together on innovative solutions! We look forward to receiving your inquiry and contacting you to discuss the possibilities of cooperation – even beyond a practical project. Other forms of cooperation include
- Guest lectures
- Company presentations
- Work placements for students
We look forward to exchanging ideas with you!
Manfred J. Schieber, MA, MBA, MSc
Head of Program
International MBA in Management & Communications
Publications
Here you will find a selection of practical projects from the Management & Entrepreneurship study programs:
| Client | Raiffeisen-Holding Niederösterreich-Wien |
A great kick-off with dedicated students from the Management and Entrepreneurship study program, Felix Riechelmann, project manager of Raiffeisen-Holding Niederösterreich-Wien, and the coaches Alexander Oswald and Martina Zöbl. We accompany the teams on their way to strategic insights and practicable solutions.
The students have an exciting challenge ahead of them – and the client is already looking forward to the results. More will be revealed at the end of the project!
| Client | Tissue4u |
At the start of the 2025 summer semester, students on the Bachelor’s program in Management – Entrepreneurship launched an exciting practical project with the innovative start-up tissu4u. The aim: to position toilet paper as an unconventional and effective advertising format in the B2B sector.
| Client | Austrian Standards |
As part of the project, the students addressed the question of whether AI tools can be standardized and whether AI standards and certifications are needed. To this end, comprehensive market research, qualitative interviews with industry experts and a quantitative survey were conducted.
| Client | Raiffeisen Bausparkasse |
Next Generation Bausparen – Students of the Bachelor’s program in Management – Entrepreneurship were commissioned by Raiffeisen Bausparkasse to make building society savings attractive to a young target group. After an analysis of the savings behavior and the best communication channels of the young target group, the concepts for increasing the acceptance of building society savings among young people were presented at the Raiffeisen headquarters.
| Client | Würth Österreich |
How do you motivate employees? What is fair in this context?
“Contemporary incentive systems in sales” was the specific task set by the Würth management for the students. Based on a survey with an impressive response rate of well over 300 employees on the company’s current incentive system, three groups of students analyzed Würth Austria’s current incentive system, explained theoretical approaches and presented concrete initiatives for incentive systems for sales.
| Client | Bundesministerium für Finanzen BMF |
In 4 small groups, the students of the 6th semester of the Bachelor’s program in Management & Entrepreneurship developed and researched approaches and exemplary solutions for AI in customer service, the creation of protocols using AI, the use of AI in recruiting as well as AI strategies in the public sector. The presentations in the state rooms of the Winter Palace at the BMF were followed by a lively discussion with the numerous experts and visitors to the event.
Project and cooperation partners
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Cooperation partners
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News & Events
Team
Manfred J. Schieber, MA, MBA, MSc
Head of Program
International MBA in Management & Communications
Publications
Andreas Miksche, MA
FH-Prof.in Mag.a Mag.a Dr.in Katharina Ulm
Research Skills & Methods in Management & Entrepreneurship
Head of Program
MSc Retail Management
Publications
Mag. (FH) Andreas Tschiltsch
Research Skills in Management & Entrepreneurship / Lecturer
Mag.a Christine Güttel
Human Resources Management
Head of EMBA Leadership
Dr.in Maija Worek, MSc
