Part 1 I How do search engines actually work?
In the first part of our series on search marketing, we explain how search engines work, how much Google personalizes the results and present alternatives. […]Read more on Part 1 I How do search engines actually work?
Digital Adventure for an interactive visitor experience in a business field project with Schönbrunn Zoo
Strategies for the optimal linking of online and offline measures, an interactive customer journey and more awareness for species conservation were developed by the Bachelor’s students from the Marketing & Sales study program in a business field project with Schönbrunn Zoo. […]Read more on Digital Adventure for an interactive visitor experience in a business field project with Schönbrunn Zoo
Between poker face and emotions: Emotional intelligence in sales conversations can be learned!
At FHWien der WKW a special kind of sales training is offered: Biometric Sales Coaching. The scientific article about this innovative didactic method has now been published in the Journal of Selling. […]Read more on Between poker face and emotions: Emotional intelligence in sales conversations can be learned!
Semester abroad in Vlissingen/Netherlands – Experience report
Our student Katrin Rother (BA Marketing & Sales) is currently spending the last weeks of her semester abroad in the Netherlands at the HZ University of Applied Sciences in Vlissingen. She has enjoyed the five months in the "Stad aan Zee" (City by the Sea) to the fullest and would like to recommend Vlissingen as a semester abroad destination to… […]Read more on Semester abroad in Vlissingen/Netherlands – Experience report
New strategies for the international roof segment in a business field project with Wienerberger AG
In the business field project with Wienerberger AG, students of the Master's program in Marketing & Sales Management developed concepts for communication and sales promotion of roofing accessories in the international roof segment. […]Read more on New strategies for the international roof segment in a business field project with Wienerberger AG
Digital Marketing Concepts Inspire Audience at “Digital Impact Night”
Six companies and only 12 minutes time for the perfect pitch – this was the challenge faced by the Bachelor's students from the Corporate Communication and Marketing & Sales study programs at the "Digital Impact Night". […]Read more on Digital Marketing Concepts Inspire Audience at “Digital Impact Night”
Digital Impact Night on May 18, 2021: Vote live for your winning team!
Only 12 minutes time for the perfect pitch: This is the challenge our students from the Bachelor’s programs in Corporate Communication and Marketing & Sales are facing. Vote live for the winning team on May 18, 2021! […]Read more on Digital Impact Night on May 18, 2021: Vote live for your winning team!
“WE ARE Global Citizens” – Coaching on UN Sustainable Goals (SDG) for Dutch students
During the International Week of the Dutch Fontys University of Applied Sciences, David Bourdin from FHWien der WKW presented his research work and supported students to develop concepts for the implementation of the SDGs in selected communities. […]Read more on “WE ARE Global Citizens” – Coaching on UN Sustainable Goals (SDG) for Dutch students
Digitalization NOW! Why digital technologies are crucial for our future.
The City of Vienna Competence Team for the Digitalization of Communication presented the current trends around the topic of digitalization and the diverse study programs at FHWien der WKW. […]Read more on Digitalization NOW! Why digital technologies are crucial for our future.
Web Analytics Lab: Extension
From now on, researchers, teachers and students of FHWien der WKW have two fully equipped devices for Eye-Tracking, Galvanic Skin Response measurement and Face Recognition at their disposal. […]Read more on Web Analytics Lab: Extension