Research on distance learning finds international resonance
E-assessments should be more than just an emergency solution. Jasmin Séra from the City of Vienna Competence Team for the Digitalization of Communication presented the various approaches at the EADTU I-HE Conference 2021 in Bari, Italy. […]Read more on Research on distance learning finds international resonance
Part 4 I Google Ads in practice
The fourth part of our Search Marketing series deals with search engine advertising (SEA), the "paid" search engine marketing with a focus on Google Ads. We explain how they work and that special attention must be paid to the so-called Quality Score. […]Read more on Part 4 I Google Ads in practice
Part 3 I Search Optimization Tools
In the third part of our Search Marketing Series we present selected Search Optimization Tools, how they can simplify SEO processes and which KPIs should be considered. […]Read more on Part 3 I Search Optimization Tools
Part 2 I On- and Offpage Optimization in Search Marketing
What needs to be done so that search engines understand a page correctly and display it for corresponding search queries? In our second part, we explain the basics of search engine optimization and how you can implement the basics without much programming effort yourself. […]Read more on Part 2 I On- and Offpage Optimization in Search Marketing
Part 1 I How do search engines actually work?
In the first part of our series on search marketing, we explain how search engines work, how much Google personalizes the results and present alternatives. […]Read more on Part 1 I How do search engines actually work?
Part 4 I How to Become a Growth Hacker?
Growth hacking is no longer a buzzword. Considering the ever-growing start-up scene, more and more professionals who really know their stuff are in demand. We present the ideal profile of a Growth Hacker. […]Read more on Part 4 I How to Become a Growth Hacker?
Part 3 I Which Channels to Use in Growth Hacking
In this article, we talk about the relationship between content, channels and Growth Hacking methods. It turns out that a good portion of creativity is mandatory! […]Read more on Part 3 I Which Channels to Use in Growth Hacking
Part 2 I Growth Hacking is (not) a science
In the second part of the series, we will take a closer look at what growth hacking actually is from a strategic perspective as well as in terms of implementation, how corresponding teams look like, and what "test, test, test" has to do with it. […]Read more on Part 2 I Growth Hacking is (not) a science
Part 1 I Growth Hacking: Large Growth at a Small Price
Start-ups have the potential to conquer the market with innovative offers. What is missing, however, is the right marketing budget. In order to be attractive to investors, growth is needed with the lowest possible budget. The answer is Growth Hacking. […]Read more on Part 1 I Growth Hacking: Large Growth at a Small Price
Blurring boundaries and questions of ethics in Public Relations
Corporate publishing and the growing commercialization of journalism are challenging the communications industry. A clear separation and adherence to ethical codes of conduct should protect users from manipulation. This is monitored by the PR Ethics Council, which has appointed senior researcher Uta Rußmann as a new council member. […]Read more on Blurring boundaries and questions of ethics in Public Relations