Digitalization NOW! Why digital technologies are crucial for our future.
The City of Vienna Competence Team for the Digitalization of Communication presented the current trends around the topic of digitalization and the diverse study programs at FHWien der WKW. […]Read more on Digitalization NOW! Why digital technologies are crucial for our future.
Web Analytics Lab: Extension
From now on, researchers, teachers and students of FHWien der WKW have two fully equipped devices for Eye-Tracking, Galvanic Skin Response measurement and Face Recognition at their disposal. […]Read more on Web Analytics Lab: Extension
Energy and mobility concept for the future in the business field project with Mitsubishi
Students from the Master’s program in Marketing & Sales Management at FHWien der WKW developed a strategy concept for the Mitsubishi DENDO DRIVE HOUSE. […]Read more on Energy and mobility concept for the future in the business field project with Mitsubishi
Sales Excellence proven at the European Sales Competition (ESC) 2020!
Our semi-finalists and coaches report on sales coaching and their experience with the European Sales Competition 2020. […]Read more on Sales Excellence proven at the European Sales Competition (ESC) 2020!
More hygiene, less turnover? – How hand washing can influence the pharmaceutical industry
Christian Graf, Sales Director Austria at ratiopharm Arzneimittel Vertriebs-GmbH, on sales control, customer relationship management, digital marketing and how COVID-19 influences the pharmaceutical industry. […]Read more on More hygiene, less turnover? – How hand washing can influence the pharmaceutical industry
Chatbots – The answer to (almost) every question?
In cooperation with Haaga Helia University, Helsinki, researchers and lecturers from FHWien der WKW’s Department of Communication are investigating the effect of chatbots on users from a communication science perspective. […]Read more on Chatbots – The answer to (almost) every question?
A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
By using the latest technology the Communication Management and Marketing & Sales Management study programs at FHWien der WKW offer their students a unique opportunity to measure emotions in advertising and sales. […]Read more on A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
EMAC 2020: David Bourdin on emotions and accents in sales conversations
David Bourdin, Teaching & Research Associate at the Competence Center for Marketing of FHWien der WKW, presented current marketing and sales research projects at EMAC 2020. […]Read more on EMAC 2020: David Bourdin on emotions and accents in sales conversations
Stars for food: Online restaurant evaluations under investigation
Ilona Pezenka, Senior Researcher at FHWien der WKW and Christian Weismayer, Assistant Professor and Senior Lecturer at MODUL University, examine more than 100,000 online evaluations of TripAdvisor in their current study. […]Read more on Stars for food: Online restaurant evaluations under investigation
FNMA Magazine „Plötzlich online“
Due to the coronavirus, on March 10, 2020 all courses at FHWien der WKW were switched to distance learning. In the special edition of the FNMA magazine (Forum Neue Medien in der Lehre Austria) “Plötzlich online“ (‘Suddenly online‘) FHWien der WKW is now represented with an interesting article about distance learning. Uta Rußmann and Ilona […]Read more on FNMA Magazine „Plötzlich online“