Launch campaigns for Mondelez in the Blended Intensive Program (BIP) on Cross Border Brand Communication
Students from five partner universities were guests at FHWien der WKW for a week to work together with students from Corporate Communication and Marketing & Sales on campaigns for the launch of the new Philadelphia Plant-Based. […]Read more on Launch campaigns for Mondelez in the Blended Intensive Program (BIP) on Cross Border Brand Communication
A quick trip abroad for Bachelor students: Investigation of the Belgian beer market
Students from FHWien der WKW developed marketing concepts for a Belgian brewery in a the short-term mobility program of the Bachelor's programs in Corporate Communication and Marketing & Sales. […]Read more on A quick trip abroad for Bachelor students: Investigation of the Belgian beer market
Scientific work made easy with interactive e-Learning
The City of Vienna Competence Team “Master Propaedeutics – Bridging Courses for Scientific Work” at FHWien der WKW develops innovative self-learning courses for key scientific skills. […]Read more on Scientific work made easy with interactive e-Learning
Awards for Master’s theses at the edcom Graduation Competition 2024/25
Rebecca Kubatsch was awarded second place and Bettina Gatterer third place at this year's edcom Graduation Competition for their outstanding Master's theses. […]Read more on Awards for Master’s theses at the edcom Graduation Competition 2024/25
Shape the future – volunteer campaign in the business field project with T.I.W.
In the winter semester 2024-25, students of the Bachelor's program in Marketing & Sales developed an innovative concept for recruiting voluntary mentors for disadvantaged young people. […]Read more on Shape the future – volunteer campaign in the business field project with T.I.W.
Innovative, digital loyalty program for a young target group in a business field project with the XXXLutz Group
Students of the Master's program in Marketing and Sales Management developed tailor-made customer loyalty programs for Austria's home center group number one. […]Read more on Innovative, digital loyalty program for a young target group in a business field project with the XXXLutz Group
More than just digital: Artificial intelligence in the Marketing & Sales degree programs at FHWien der WKW
The Bachelor's and Master's programs in Marketing & Sales Management prepare students for the new era of AI. […]Read more on More than just digital: Artificial intelligence in the Marketing & Sales degree programs at FHWien der WKW
Innovative digitalization solution for day-to-day care for the Red Cross of Lower Austria
Students of the Master's program in Marketing & Sales Management have developed digital concepts that make everyday care more efficient and easier. […]Read more on Innovative digitalization solution for day-to-day care for the Red Cross of Lower Austria
Sales growth with heart and brain – Alumni Talk with Alexandra Vetrovsky-Brychta
Alexandra Vetrovsky-Brychta explained why a growth mindset is needed throughout the entire team in order to achieve sustainable growth. […]Read more on Sales growth with heart and brain – Alumni Talk with Alexandra Vetrovsky-Brychta
Emotion measurement in human-machine interaction
In their current study, researchers Ilona Pezenka and David Dobrowsky from FHWien der WKW are investigating which content in conversations with chatbots can lead to certain emotions in humans. […]Read more on Emotion measurement in human-machine interaction