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Launch campaigns for Mondelez in the Blended Intensive Program (BIP) on Cross Border Brand Communication

May 27, 2025

Students from five partner universities were guests at FHWien der WKW for a week to work together with students from Corporate Communication and Marketing & Sales on campaigns for the launch of the new Philadelphia Plant-Based. […]Read more on Launch campaigns for Mondelez in the Blended Intensive Program (BIP) on Cross Border Brand Communication

A quick trip abroad for Bachelor students: Investigation of the Belgian beer market

April 23, 2025

Students from FHWien der WKW developed marketing concepts for a Belgian brewery in a the short-term mobility program of the Bachelor's programs in Corporate Communication and Marketing & Sales. […]Read more on A quick trip abroad for Bachelor students: Investigation of the Belgian beer market

Scientific work made easy with interactive e-Learning

April 9, 2025

The City of Vienna Competence Team “Master Propaedeutics – Bridging Courses for Scientific Work” at FHWien der WKW develops innovative self-learning courses for key scientific skills. […]Read more on Scientific work made easy with interactive e-Learning

Awards for Master’s theses at the edcom Graduation Competition 2024/25

March 3, 2025

Rebecca Kubatsch was awarded second place and Bettina Gatterer third place at this year's edcom Graduation Competition for their outstanding Master's theses. […]Read more on Awards for Master’s theses at the edcom Graduation Competition 2024/25

Shape the future – volunteer campaign in the business field project with T.I.W.

February 27, 2025

In the winter semester 2024-25, students of the Bachelor's program in Marketing & Sales developed an innovative concept for recruiting voluntary mentors for disadvantaged young people. […]Read more on Shape the future – volunteer campaign in the business field project with T.I.W.

Innovative digitalization solution for day-to-day care for the Red Cross of Lower Austria

February 13, 2025

Students of the Master's program in Marketing & Sales Management have developed digital concepts that make everyday care more efficient and easier. […]Read more on Innovative digitalization solution for day-to-day care for the Red Cross of Lower Austria

Sales growth with heart and brain – Alumni Talk with Alexandra Vetrovsky-Brychta

December 17, 2024

Alexandra Vetrovsky-Brychta explained why a growth mindset is needed throughout the entire team in order to achieve sustainable growth. […]Read more on Sales growth with heart and brain – Alumni Talk with Alexandra Vetrovsky-Brychta

Emotion measurement in human-machine interaction

December 12, 2024

In their current study, researchers Ilona Pezenka and David Dobrowsky from FHWien der WKW are investigating which content in conversations with chatbots can lead to certain emotions in humans. […]Read more on Emotion measurement in human-machine interaction