Bridging course facilitates entry into the Master’s programs
A modern e-learning course on research skills and methodologies will support students to start the Master's programs at FHWien der WKW more easily. […]Read more on Bridging course facilitates entry into the Master’s programs
The role of emotion in nature-based tourism commercials
Senior Researcher Ilona Pezenka investigates emotional reactions to video elements by using Facial Expression Analysis (FEA) via the Web Analytics Lab from FHWien der WKW. […]Read more on The role of emotion in nature-based tourism commercials
New paths for HOFER in a business field project with students from the Master’s program in Marketing & Sales Management
Students from the Master's program in Marketing & Sales Management developed innovative strategy concepts in a practical project with HOFER KG. […]Read more on New paths for HOFER in a business field project with students from the Master’s program in Marketing & Sales Management
Tourism advertising between AI and cultural background
Ilona Pezenka, Senior Researcher at the Department of Communication at FHWien der WKW, presented recent research results on the relevance of cultural background in tourism advertising videos at the international ENTER conference. The annual conference of the International Federation for Information Technology and Travel and Tourism (IFITT) took place in Izmir (Turkey) in January 2023. […]Read more on Tourism advertising between AI and cultural background
Marketing Club Austria remains in alumni hands: Regina Loster takes over management
Regina Loster succeeds Niko Pabst as the new Managing Director of MCÖ. Both studied Marketing & Sales at FHWien der WKW. […]Read more on Marketing Club Austria remains in alumni hands: Regina Loster takes over management
Award for master’s thesis at the ECR Award 2023
The outstanding 2nd place at the ECR Award 2023 went to a master's thesis in the Marketing & Sales Management degree program on the topic of brand relaunch in food retailing. […]Read more on Award for master’s thesis at the ECR Award 2023
Individualization without personal data – Alumni Talk with Hannes Glavanovits
Hannes Glavanovits explained how a target group-oriented product range design and an app can work without personal user data in the Alumni Talk on October 24, 2023. […]Read more on Individualization without personal data – Alumni Talk with Hannes Glavanovits
What actually counts in sustainability features at online stores
At the EMAC conference, David Bourdin and Ilona Pezenka presented an eye tracking study based on a master's thesis that examines the impact of sustainability features in online fashion stores on perceived product sustainability. […]Read more on What actually counts in sustainability features at online stores
Study real business: Charity event for „Viva Con Agua“
In the Event Management lecture students successfully put a charity event for clean drinking water into practice. […]Read more on Study real business: Charity event for „Viva Con Agua“
How customers love brands
Customers can develop very personal relationships with brands. Senior Researcher David Bourdin has now developed a robust scale that can be used across countries and studies to measure these customer-brand relationship norms. […]Read more on How customers love brands