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Tourism advertising between AI and cultural background

February 1, 2024

Ilona Pezenka, Senior Researcher at the Department of Communication at FHWien der WKW, presented recent research results on the relevance of cultural background in tourism advertising videos at the international ENTER conference. The annual conference of the International Federation for Information Technology and Travel and Tourism (IFITT) took place in Izmir (Turkey) in January 2023. […]Read more on Tourism advertising between AI and cultural background

Award for master’s thesis at the ECR Award 2023

November 21, 2023

The outstanding 2nd place at the ECR Award 2023 went to a master's thesis in the Marketing & Sales Management degree program on the topic of brand relaunch in food retailing. […]Read more on Award for master’s thesis at the ECR Award 2023

Individualization without personal data – Alumni Talk with Hannes Glavanovits

November 14, 2023

Hannes Glavanovits explained how a target group-oriented product range design and an app can work without personal user data in the Alumni Talk on October 24, 2023. […]Read more on Individualization without personal data – Alumni Talk with Hannes Glavanovits

What actually counts in sustainability features at online stores

October 4, 2023

At the EMAC conference, David Bourdin and Ilona Pezenka presented an eye tracking study based on a master's thesis that examines the impact of sustainability features in online fashion stores on perceived product sustainability. […]Read more on What actually counts in sustainability features at online stores

Study real business: Charity event for „Viva Con Agua“

September 21, 2023

In the Event Management lecture students successfully put a charity event for clean drinking water into practice. […]Read more on Study real business: Charity event for „Viva Con Agua“

How customers love brands

July 26, 2023

Customers can develop very personal relationships with brands. Senior Researcher David Bourdin has now developed a robust scale that can be used across countries and studies to measure these customer-brand relationship norms. […]Read more on How customers love brands

Study on cultural stereotypes in services improves staff training

July 18, 2023

Negative foreign accents evoke cultural stereotypes in customers. However, targeted personal training can increase customer satisfaction. […]Read more on Study on cultural stereotypes in services improves staff training

Social skills for teamwork and group dynamics

June 28, 2023

In the Social Skills 2 lecture from the Bachelor's programs in Corporate Communication and Marketing & Sales, students received expert support in team processes. […]Read more on Social skills for teamwork and group dynamics