Marketing skills in the age of AI
Senior Researcher Ilona Pezenka explains which skills marketers will actually need in the future in the new Springer anthology on the digital economy: The new rules of the game for companies. […]Read more on Marketing skills in the age of AI
AI tutors help students acquire scientific skills
Our research team of the City of Vienna-funded bridging course project showcased how AI can support students in academic research at the International Conference on Learning in Granada. […]Read more on AI tutors help students acquire scientific skills
How time-related sustainability claims affect purchasing decisions
Senior Researcher David Bourdin presented his study on number-based sustainability communication at the World Marketing Congress of the Academy of Marketing Science in Dijon. […]Read more on How time-related sustainability claims affect purchasing decisions
From the billboard to the mindset: out-of-home concepts for Gewista
How out-of-home (OOH) advertising remains relevant in a digital media world is demonstrated by students of the Bachelor's program in Marketing & Sales in a business field project with Gewista. […]Read more on From the billboard to the mindset: out-of-home concepts for Gewista
Tourism Destination Image and Service Staff Stereotypes at EMAC 2025
At EMAC 2025, researchers from FHWien der WKW showcased how microblog data can shed light on tourism destination images – and why service staff working abroad are often viewed more critically by compatriot tourists. […]Read more on Tourism Destination Image and Service Staff Stereotypes at EMAC 2025
Launch campaigns for Mondelez in the Blended Intensive Program (BIP) on Cross Border Brand Communication
Students from five partner universities were guests at FHWien der WKW for a week to work together with students from Corporate Communication and Marketing & Sales on campaigns for the launch of the new Philadelphia Plant-Based. […]Read more on Launch campaigns for Mondelez in the Blended Intensive Program (BIP) on Cross Border Brand Communication
A quick trip abroad for Bachelor students: Investigation of the Belgian beer market
Students from FHWien der WKW developed marketing concepts for a Belgian brewery in a the short-term mobility program of the Bachelor's programs in Corporate Communication and Marketing & Sales. […]Read more on A quick trip abroad for Bachelor students: Investigation of the Belgian beer market
Scientific work made easy with interactive e-Learning
The City of Vienna Competence Team “Master Propaedeutics – Bridging Courses for Scientific Work” at FHWien der WKW develops innovative self-learning courses for key scientific skills. […]Read more on Scientific work made easy with interactive e-Learning
Awards for Master’s theses at the edcom Graduation Competition 2024/25
Rebecca Kubatsch was awarded second place and Bettina Gatterer third place at this year's edcom Graduation Competition for their outstanding Master's theses. […]Read more on Awards for Master’s theses at the edcom Graduation Competition 2024/25
Shape the future – volunteer campaign in the business field project with T.I.W.
In the winter semester 2024-25, students of the Bachelor's program in Marketing & Sales developed an innovative concept for recruiting voluntary mentors for disadvantaged young people. […]Read more on Shape the future – volunteer campaign in the business field project with T.I.W.