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See, click, buy – a close look at impulse buying in online retailing

August 2, 2022

Melanie Karlinger graduated from FHWien der WKW with a Master's degree in Marketing & Sales Management. In her thesis, which was awarded second place by edcom, she investigates the factors influencing impulsive buying behavior in online food retailing. […]Read more on See, click, buy – a close look at impulse buying in online retailing

Social skills for teamwork and group dynamic processes in projects

July 11, 2022

In the course of the business field projects, the students from the Bachelor's programs in Corporate Communication and Marketing & Sales at FHWien der WKW are supported by the Competence Center for Leadership & Social Skills in matters of teamwork. […]Read more on Social skills for teamwork and group dynamic processes in projects

AMA Global Marketing Conference 2022: “right numbers” in sustainability communication and sales study on emotions

June 22, 2022

The senior researcher team Ilona Pezenka and David Bourdin from the Department of Communication at FHWien der WKW presented their research on empathy and emotions in sales conversations and on framing effects in sustainability communication at the AMA conference in Chania (Crete). […]Read more on AMA Global Marketing Conference 2022: “right numbers” in sustainability communication and sales study on emotions

Austrian Soccer League relies on young, creative minds from FHWien der WKW

June 3, 2022

For the first time, the Austrian Soccer League commissioned students from FHWien der WKW to develop campaigns to make stadium attendance more attractive for different target groups. […]Read more on Austrian Soccer League relies on young, creative minds from FHWien der WKW

Students prove their communication and marketing talent at Digital Impact Night 2022

June 2, 2022

Five student teams from FHWien der WKW's Bachelor's programs in Corporate Communication and Marketing & Sales took on the challenge of delivering the perfect pitch for a company in front of an online audience. […]Read more on Students prove their communication and marketing talent at Digital Impact Night 2022

Ratio bias: probability of 9:100 instead of 1:10 preferred

April 29, 2022

Many decisions in everyday life are based on numerical information. Larger numbers subjectively suggest a higher value. David Bourdin, Senior Researcher at FHWien der WKW, looks into why an objectively lower chance of winning is often preferred. […]Read more on Ratio bias: probability of 9:100 instead of 1:10 preferred

Marketing ethics international: David Bourdin as guest lecturer in Portugal

April 6, 2022

Senior Researcher David Bourdin from the Department of Communication at FHWien of WKW gave guest lectures on marketing ethics in Lisbon and Porto as part of the International Week at Universidade Europeia. […]Read more on Marketing ethics international: David Bourdin as guest lecturer in Portugal

Strategic Leadership in the Master’s program in Marketing & Sales Management

March 28, 2022

Future marketing and sales managers need a broad strategic education. In the Master's program in Marketing & Sales Management, the focus is therefore on strategy development as well as planning and controlling with suitable digital tools. […]Read more on Strategic Leadership in the Master’s program in Marketing & Sales Management

Leadership training in the Master’s Program in Marketing & Sales Management

March 14, 2022

Leadership training in the Master's program in Marketing & Sales Management focuses on negotiating confidently as a manager, solving conflicts and being able to properly accompany internationalization and change processes. […]Read more on Leadership training in the Master’s Program in Marketing & Sales Management