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Sales growth with heart and brain – Alumni Talk with Alexandra Vetrovsky-Brychta

December 17, 2024

Alexandra Vetrovsky-Brychta explained why a growth mindset is needed throughout the entire team in order to achieve sustainable growth. […]Read more on Sales growth with heart and brain – Alumni Talk with Alexandra Vetrovsky-Brychta

Emotion measurement in human-machine interaction

December 12, 2024

In their current study, researchers Ilona Pezenka and David Dobrowsky from FHWien der WKW are investigating which content in conversations with chatbots can lead to certain emotions in humans. […]Read more on Emotion measurement in human-machine interaction

Sports sponsorship with impact

December 2, 2024

On November 25, marketing experts, scientists and sports personalities came together for the exciting cooperation event with Marketing Club Österreich at Generali Arena. […]Read more on Sports sponsorship with impact

Augmented World Expo 2024: Perspectives for XR in tourism

November 7, 2024

Larissa Neuburger, Teaching & Research Associate at FHWien der WKW, shared her experiences in XR in tourism as an expert in a panel discussion at one of the world's most important conferences in Extended Reality. […]Read more on Augmented World Expo 2024: Perspectives for XR in tourism

Making commitment visible: New Excellence Club promotes outstanding students

November 6, 2024

With the “Excellence Club” in the field of communication, FHWien der WKW launches a new excellence program to promote outstanding students and to make their commitment visible. The club is intended as a special recognition for those who stand out for their high motivation and exceptional achievements in their studies. […]Read more on Making commitment visible: New Excellence Club promotes outstanding students

Ideas brewery for the introduction of the one-way deposit system in a business field project with Ottakringer

July 17, 2024

With creative concept ideas, the full-time students of the Bachelor's program in Marketing & Sales demonstrate how to make the deposit recycling process more attractive for consumers. […]Read more on Ideas brewery for the introduction of the one-way deposit system in a business field project with Ottakringer

Creative and diverse: 360-degree concepts for Philadelphia Plant-based

July 12, 2024

In the business field project of the part-time Bachelor's program in Marketing & Sales, students developed creative launch concepts for "Philadelphia Plant-based". […]Read more on Creative and diverse: 360-degree concepts for Philadelphia Plant-based

“Emotional chatbots” create trust

June 18, 2024

Ilona Pezenka, Gerald Janous and David Dobrowsky from the Department of Communication, together with Lili Aunimo from the Haaga-Helia University of Applied Sciences in Helsinki, studied the emotionality of chatbots. Their results show that chatbots with emotional elements are perceived as more trustworthy and can improve interactive human-machine communication. […]Read more on “Emotional chatbots” create trust

How customers perceive accents of service staff on holiday

June 10, 2024

David Bourdin, Senior Researcher in the Department of Communication at FHWien der WKW, presented his latest findings on stereotypical perceptions of service personnel with accents at the "La Londe International Research Conference in Service Management". […]Read more on How customers perceive accents of service staff on holiday

Innovations along the customer journey in a business field project with BLAGUSS

May 28, 2024

Master's students at FHWien der WKW inspire BLAGUSS with detailed concepts for increasing capacity utilisation and customer satisfaction in the business field project of the summer semester 2024. […]Read more on Innovations along the customer journey in a business field project with BLAGUSS