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Students prove their communication and marketing talent at Digital Impact Night 2022

June 2, 2022

Five student teams from FHWien der WKW’s Bachelor’s programs in Corporate Communication and Marketing & Sales took on the challenge of delivering the perfect pitch for a company in front of an online audience.

At the Digital Impact Night on May 16, 2022, students from FHWien der WKW’s Bachelor’s programs in Corporate Communication and Marketing & Sales presented their high-impact 360-degree digital marketing projects, which they had developed in the lecture “Mobile Marketing”. Their challenge was to serve different industries and to deliver all important information and creative concepts in a short time with a perfect pitch. To this end, they also faced the criticism of the expert jury with alumna Nicole Köck, Head of Customer Excellence at MYKITA, and lecturer Dieter Puganigg, Executive Consultant in the area of Digital Business & New Work at DigitEcon. At the end, the best pitch was determined by live online audience voting. The event was hosted by Academic Lecturer & Expert Martina Zöbl.

Innovative campaigns around digital marketing

The “beeanco” team kicked off the event by taking the audience on a customer journey with a clearly developed persona. With a focus on communicating a clear value proposition of the online supermarket for sustainable consumption, automation processes and the slogan “With beeanco we all can be climate heros”, the student team inspired the online audience.

The DAMAWAS team mastered the challenging task of setting up an awareness campaign for the non-profit organization, which supports school projects in Uganda, with the help of purely organic growth. The students convinced both the client and the jury with a sophisticated, well-structured overall package consisting of clearly defined target groups, an elaborated media plan and measures for monitoring success.

New brand name inspires client

For the traditional brand SCHNEIDERS the students used storytelling with a focus on road safety under the motto “We are Heros” to increase brand awareness. The group of students also proved to be absolute Google experts, demonstrating how they plan to use the various Google tools for specific targeting. The overall concept earned full praise from the jury and the client.

Team WACHMACHER first optimized the website in terms of content and structure and worked out the USPs of the start-up. Furthermore, the students worked out suitable target groups and channels to increase awareness and focused primarily on SEO/SEA. The group impressed with a structured presentation and also inspired the jury and client with an outlook for the future.

For NATURAL CRUNCHY, the healthy organic snack, the students had a special task to solve: Rebranding the brand with a new product name. Their creativity exceeded all expectations of the client. Coupled with a professionally thought-out rebranding process with a focus on SEM and SEA, innovative content that took into account videos as well as the audio format (“the crunch” when biting), they delivered a high-impact pitch and ultimately won the public vote.

Lecturer and coach Harald Winkelhofer as well as Head of Department of Communication Sieglinde Martin also found great praise for the performance of the students, among whom were also some “Incomings” from partner universities!


Would you also like to have your brand “refreshed” by our students, e.g. in a business field project? Martina Zöbl ( is looking forward to your inquiry!