AI in the classroom: opportunities, doubts, and normal teamwork
AI has long since arrived in teaching and education—but does it really help? Four studies by FHWien as part of the research project "AI in educational sector of the Vienna Chamber of Commerce" show where tools are useful, where they cause confusion—and why good collaboration often yields more than technology alone. […]Read more on AI in the classroom: opportunities, doubts, and normal teamwork
When AI takes over journalism…
Communication scientist and media sociologist Marian Adolf from the Department of Communication spoke with Stefan Tesch on the “relevant podcast” about what happens when artificial intelligence takes control of information sovereignty. […]Read more on When AI takes over journalism…
“Young Research” at FHWien der WKW
DiePresse regularly features local researchers in its “Young Research” series – including those at FHWien der WKW. […]Read more on “Young Research” at FHWien der WKW
Marketing skills in the age of AI
Senior Researcher Ilona Pezenka explains which skills marketers will actually need in the future in the new Springer anthology on the digital economy: The new rules of the game for companies. […]Read more on Marketing skills in the age of AI
AI tutors help students acquire scientific skills
Our research team of the City of Vienna-funded bridging course project showcased how AI can support students in academic research at the International Conference on Learning in Granada. […]Read more on AI tutors help students acquire scientific skills
How time-related sustainability claims affect purchasing decisions
Senior Researcher David Bourdin presented his study on number-based sustainability communication at the World Marketing Congress of the Academy of Marketing Science in Dijon. […]Read more on How time-related sustainability claims affect purchasing decisions
Exploring spaces – shaping urban research
In spring 2025, the endowed chair for sustainable urban and tourism development, Cornelia Dlabaja, published a workbook entitled “Raum - Theorie - Empirie” with 14 practice-oriented contributions on space-related urban research. […]Read more on Exploring spaces – shaping urban research
International Ideas for Sustainable Building: Anna-Vera Deinhammer in demand as an expert
Whether in Vienna or Łódź - endowed professor Anna-Vera Deinhammer brings fresh impetus to discussions on the circular economy and urban renewal. Her expertise was in demand several times in spring 2025, but two events stood out in particular. On April 28, she spoke at “Start me up Monday” at the UAS Technikum Wien about circular construction in the context… […]Read more on International Ideas for Sustainable Building: Anna-Vera Deinhammer in demand as an expert
Tourism Destination Image and Service Staff Stereotypes at EMAC 2025
At EMAC 2025, researchers from FHWien der WKW showcased how microblog data can shed light on tourism destination images – and why service staff working abroad are often viewed more critically by compatriot tourists. […]Read more on Tourism Destination Image and Service Staff Stereotypes at EMAC 2025
Successful premiere of the Science Sq2uare
The new series of research events at FHWien der WKW invited participants to discuss and network as part of the book presentation “Hybrid Project Management”. […]Read more on Successful premiere of the Science Sq2uare