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A racetrack for sustainable motorsport in Venice

May 26, 2023

Students of FHWien der WKW present the model of an energy self-sufficient racetrack as part of an official "Collateral Event" at the Architecture Biennale 2023. As the only contribution of a German-speaking university in the project "Students as Researchers", the contribution shows how energy can be sustainably generated for motorsport infrastructure. […]Read more on A racetrack for sustainable motorsport in Venice

Study presentation on blurring boundaries in public communication

May 16, 2023

Public relations, journalism, marketing and advertising are increasingly overlapping, often leading to ethical conflicts in everyday communication practice. The research project "Blurring Boundaries. Ethical Challenges in Communication Practice" aims to identify possible coping strategies. Gisela Reiter, Teaching & Research Associate, presented the results of the study at the Austrian Communication Day 2023. […]Read more on Study presentation on blurring boundaries in public communication

Applied research connects business and society

May 12, 2023

Researchers at FHWien der WKW presented current findings on sustainable business, journalism & social media and the transformation of family businesses at the Research Forum 2023. […]Read more on Applied research connects business and society

Research Results and Conference Talks on Legal Personality 2.0

April 26, 2023

Last week, our colleague Stefan Wrbka was invited to give a conference talk at the Université catholique de Lyon. Together with other international legal experts he discussed current legal challenges around the metaverse and presented together with Mark Fenwick (Kyushu University) insights gained on the question of a possible legal personality of avatars. […]Read more on Research Results and Conference Talks on Legal Personality 2.0

Innovation and tradition strengthen family businesses even in times of crisis

April 19, 2023

Maija Worek, researcher at FHWien der WKW shows that companies have the potential to stand their ground even better in times of crisis if they use their knowledge and traditions strategically in the development of innovation. […]Read more on Innovation and tradition strengthen family businesses even in times of crisis

Corporate due diligence in the supply chain

April 14, 2023

Dr. Nils Kruse, Head of Institute for Business Ethics & Sustainable Strategy (IBES) at FHWien der WKW, was a keynote speaker at the Austrian National Contact Point of the OECD on March 30, 2023. The roundtable on workers' representation focused on "Due diligence along the corporate value chain". […]Read more on Corporate due diligence in the supply chain

Keeping better track of “digital breadcrumbs” along tourist paths

April 13, 2023

Ilona Pezenka from the Marketing & Sales Management Study Programs at FHWien der WKW presented a social media analysis of the Montafon tourism region in Johannesburg, South Africa. […]Read more on Keeping better track of “digital breadcrumbs” along tourist paths

David Bourdin as guest lecturer in Northern France

March 31, 2023

Senior Researcher David Bourdin gave three guest lectures on international brand positioning and intercultural consumer behavior at the Université Catholique de Lille. […]Read more on David Bourdin as guest lecturer in Northern France

The 5th “Made in Austria – IndustriePANEL” starts with a new partner

March 5, 2023

The cooperation project of FHWien der WKW with TU Wien on the topics of automation, digitalization and Industry 4.0 is also supported by the Fachverband Metalltechnische Industrie (FMTI) from 2023. […]Read more on The 5th “Made in Austria – IndustriePANEL” starts with a new partner