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How marketing communication can be perfectly combined with the Sustainable Development Goals (SDG) in lectures is demonstrated by the case study on the project "Children's Rights School", which was created in cooperation with UNICEF. […]Read more on Communication concepts for the UNICEF project “Children’s Rights School”

The Department of Communication was represented at the International Days of the Institut Supérieur de Communication et Publicité (ISCOM) with three guest lectures on international marketing and digital marketing. […]Read more on International lectures: Digital marketing and intercultural consumer behavior for French partner university

E-assessments should be more than just an emergency solution. Jasmin Séra from the City of Vienna Competence Team for the Digitalization of Communication presented the various approaches at the EADTU I-HE Conference 2021 in Bari, Italy. […]Read more on Research on distance learning finds international resonance

The fourth part of our Search Marketing series deals with search engine advertising (SEA), the "paid" search engine marketing with a focus on Google Ads. We explain how they work and that special attention must be paid to the so-called Quality Score. […]Read more on Part 4 I Google Ads in practice

In the third part of our Search Marketing Series we present selected Search Optimization Tools, how they can simplify SEO processes and which KPIs should be considered. […]Read more on Part 3 I Search Optimization Tools

What needs to be done so that search engines understand a page correctly and display it for corresponding search queries? In our second part, we explain the basics of search engine optimization and how you can implement the basics without much programming effort yourself. […]Read more on Part 2 I On- and Offpage Optimization in Search Marketing

In the first part of our series on search marketing, we explain how search engines work, how much Google personalizes the results and present alternatives. […]Read more on Part 1 I How do search engines actually work?

Growth hacking is no longer a buzzword. Considering the ever-growing start-up scene, more and more professionals who really know their stuff are in demand. We present the ideal profile of a Growth Hacker. […]Read more on Part 4 I How to Become a Growth Hacker?

In this article, we talk about the relationship between content, channels and Growth Hacking methods. It turns out that a good portion of creativity is mandatory! […]Read more on Part 3 I Which Channels to Use in Growth Hacking

In the second part of the series, we will take a closer look at what growth hacking actually is from a strategic perspective as well as in terms of implementation, how corresponding teams look like, and what "test, test, test" has to do with it. […]Read more on Part 2 I Growth Hacking is (not) a science