Focus on leadership in the Master’s program in Communication Management
In a digitally networked media world, communications experts are in demand who have an overview rather than just being specialists. Therefore, FHWien der WKW's Master's program in Communication Management places a significant focus on management and leadership skills. […]Read more on Focus on leadership in the Master’s program in Communication Management
Pole position for ratiopharm in the business field project of the Master’s program in Communication Management
The Creation of communication concepts for the pole position in the hotly contested generics market was ratiopharm's clear assignment to the students from the Master's program in Communication Management during the winter semester 2021-22. […]Read more on Pole position for ratiopharm in the business field project of the Master’s program in Communication Management
Scoring with online presentation skills and individual presence
At the end of their first semester, the students from the Bachelor's program in Corporate Communication introduced their concluding presentations in the lecture "Social Skills 1". […]Read more on Scoring with online presentation skills and individual presence
Security and Safety in developing countries – communication campaigns to strengthen relationships within a non-profit organization
Considering the client situated in the US, a students’ team of the English taught cohort from the Bachelor’s program in Corporate Communication created an innovative campaign to optimize internal communications within a non-profit-organization. […]Read more on Security and Safety in developing countries – communication campaigns to strengthen relationships within a non-profit organization
It’s YOUR center! Boosting awareness for WIEN MITTE The Mall
The COVID-19 pandemic has left its trace on stationary retail. Therefore, WIEN MITTE The Mall engaged the English taught cohort from the Bachelor’s program in Corporate Communication to create innovative activation campaigns to stimulate visits. […]Read more on It’s YOUR center! Boosting awareness for WIEN MITTE The Mall
Sustainable Development Goals and Social Skills perfectly combined
In the Social Skills 1 lecture, students from the Bachelor’s Program in Corporate Communication create awareness of selected Sustainable Development Goals using an unusual and innovative presentation format. […]Read more on Sustainable Development Goals and Social Skills perfectly combined
Communication concepts for the UNICEF project “Children’s Rights School”
How marketing communication can be perfectly combined with the Sustainable Development Goals (SDG) in lectures is demonstrated by the case study on the project "Children's Rights School", which was created in cooperation with UNICEF. […]Read more on Communication concepts for the UNICEF project “Children’s Rights School”
International lectures: Digital marketing and intercultural consumer behavior for French partner university
The Department of Communication was represented at the International Days of the Institut Supérieur de Communication et Publicité (ISCOM) with three guest lectures on international marketing and digital marketing. […]Read more on International lectures: Digital marketing and intercultural consumer behavior for French partner university
Research on distance learning finds international resonance
E-assessments should be more than just an emergency solution. Jasmin Séra from the City of Vienna Competence Team for the Digitalization of Communication presented the various approaches at the EADTU I-HE Conference 2021 in Bari, Italy. […]Read more on Research on distance learning finds international resonance
Part 4 I Google Ads in practice
The fourth part of our Search Marketing series deals with search engine advertising (SEA), the "paid" search engine marketing with a focus on Google Ads. We explain how they work and that special attention must be paid to the so-called Quality Score. […]Read more on Part 4 I Google Ads in practice