Students from the English-taught Bachelor’s program in Corporate Communication at FHWien der WKW created emotionally charged launch campaigns for the new Oral-B iO electric toothbrush.
The students in the sixth semester of the Corporate Communication bachelor’s program had the opportunity to work with an internationally well-known client, Procter & Gamble, in their second business field project. They were challenged to develop a product launch campaign for the new and innovative electric toothbrush Oral-B iO.
What made this year’s client brief special was the well thought-through and detailed case study the students were given, incorporating real-life numbers from the Marketing, Sales, and Finance department at Oral-B. Split up into six groups, the English-speaking cohort managed to create an emotional connection between the consumer and the toothbrush during the preparation time of two months.
“We very much enjoyed working with so many talented young professionals and are amazed by the concepts the English-speaking cohort came up with,” commented Constantin Henrich, Senior Key Account Manager at Procter & Gamble.