The full-time students from the Bachelor’s program in Corporate Communication were faced with the exciting task of developing a stand-out USP for the creative agency NASHA in the dynamic competitive environment of video production.
In the summer semester of 2022, the full-time students from the Bachelor’s program in Corporate Communication were given the task of making NASHA one of the leading visual communication agencies in the DACH region. In addition to clearly defining a USP that stands out in the market, several major clients should also be attracted. A particular challenge was the dynamic competitive environment consisting of many different competitors. The students also had to credibly argue how they could achieve the sales targets clearly defined by the client with their communication concepts.
With a professional pitch and outstanding presentations in front of client Natascha Machsteiner, founder & owner of NASHA, the students convinced with their implementation power and wealth of ideas:
„For us, the view from the outside was very important, since one likes to get the blinkered view for one’s own topics. The final presentations were very exciting because the students think in young, fresh dimensions. A lot of it encouraged us, but there was definitely a “wow” effect as well. We will certainly be able to implement some ideas. I was really impressed!“
For project coach and Head of Study program David Dobrowsky, the collaboration was a success too:
„The business field project aims to ensure that the theoretical content learned in the lectures is put into practice in a real assignment. The students learn to understand a briefing and to implement it in such a way that the expectations of the client are met. The students have solved this challenging task very well!“