The role of emotion in nature-based tourism commercials
Senior Researcher Ilona Pezenka investigates emotional reactions to video elements by using Facial Expression Analysis (FEA) via the Web Analytics Lab from FHWien der WKW. […]Read more on The role of emotion in nature-based tourism commercials
Endowed professor Cornelia Dlabaja presents her main areas of research
Dr. Cornelia Dlabaja presented her priorities and research methods for the next five years at her inaugural lecture on February 22, 2024. State Secretary for Tourism Susanne Kraus-Winkler, Head of the Tourism Section at the Federal Ministry Ulrike Rauch-Keschmann, Tourism Spokesperson for the Green Party Hans Arsenovic, Clemens Költringer from the Vienna Tourist Board and numerous tourism experts, practice partners,… […]Read more on Endowed professor Cornelia Dlabaja presents her main areas of research
Exploring new horizons in tourism: The students’ perspective on current challenges
In a pioneering initiative, students at FHWien der WKW have demonstrated their academic skills and contributed to a special issue of the scientific journal Tourismus Wissen Quarterly. […]Read more on Exploring new horizons in tourism: The students’ perspective on current challenges
How does employee engagement work? Final of the case study with Magenta
The new year started with a highlight for the students of the Master's program in Organizational & Human Resources Development: They presented their solutions and ideas for increasing employee engagement at Magenta Telekom's headquarters. […]Read more on How does employee engagement work? Final of the case study with Magenta
AI meets the hotel industry: FHWien students at the Mise en Place Cup
From February 3-4, 2024, the 16th European Mise en Place Cup took place in Maastricht in the Netherlands. And FHWien der WKW took also part. The Bachelor’s program in Tourism & Hospitality Management was represented by the students of the 1st semester Emilia Reiter, Emily Gamper, Eva Nittka & Kim Illig together with their coaches […]Read more on AI meets the hotel industry: FHWien students at the Mise en Place Cup
More stakeholder integration to optimize sustainability communication
Leyla Tavernaro-Haidarian, an expert in sustainable communication at FHWien der WKW, discussed a deliberative approach to sustainability communication with international colleagues in a workshop at Oxford University. […]Read more on More stakeholder integration to optimize sustainability communication
Congratulations to our MSc Digital Communication & Marketing graduates!
Great news from the Vienna Management Academy: the graduation ceremony for our MSc Digital Communication and Marketing program took place in a festive atmosphere at the end of January. […]Read more on Congratulations to our MSc Digital Communication & Marketing graduates!
Students inspire Greenpower with communication concepts for employer branding
In the business field project of the Bachelor's program in Corporate Communication, students developed recruiting campaigns to acquire new sales partners. […]Read more on Students inspire Greenpower with communication concepts for employer branding
Creative staging and performance skills in the Bachelor’s program Corporate Communication
In the very first semester of the Bachelor's program in Corporate Communication, students acquire important skills in creative staging and personal appearance. […]Read more on Creative staging and performance skills in the Bachelor’s program Corporate Communication
Successful final presentations at the ‘Content innovation with AI’ taster seminar
The final presentations of the taster seminar “Content Innovation with AI: ChatGPT, Midjourney & Co” of the MA (CE) Digital Communication & Marketing took place at the end of January. A total of 8 teams faced the jury, consisting of experts from the innovation agency The Ventury and the Head of Program, Gerald Janous. Over […]Read more on Successful final presentations at the ‘Content innovation with AI’ taster seminar