The final presentations of the taster seminar “Content Innovation with AI: ChatGPT, Midjourney & Co” of the MA (CE) Digital Communication & Marketing took place at the end of January. A total of 8 teams faced the jury, consisting of experts from the innovation agency The Ventury and the Head of Program, Gerald Janous.
Over the course of six seminar evenings, the participants had the opportunity to test tools such as Framer, Midjourney, Dall-E, Leonardo.ai and many more. They utilized these tools to design logos and websites for their product concepts, generated images and videos, and ultimately usedAI to craft their pitch presentations.
The product ideas designed by our participants using AI ranged from new dating apps (“Love at first Swipe”) to caffeinated cocoa drinks and an innovative CO₂ tracker.
Congratulations to the winning team “Powder Pioneers”!
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Fotocredit: © Lisa Probst / Julian Koßmann