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Website optimization using Web Analytics Lab in a business field project with BUWOG

March 1, 2022

For the optimal marketing of three prestigious Viennese properties of BUWOG, the students from the Master's program in Marketing & Sales Management took a close look at the website using the Web Analytics Lab. […]Read more on Website optimization using Web Analytics Lab in a business field project with BUWOG

Sustainable Development Goals and Social Skills perfectly combined

January 18, 2022

In the Social Skills 1 lecture, students from the Bachelor’s Program in Corporate Communication create awareness of selected Sustainable Development Goals using an unusual and innovative presentation format. […]Read more on Sustainable Development Goals and Social Skills perfectly combined

International lectures: Digital marketing and intercultural consumer behavior for French partner university

December 10, 2021

The Department of Communication was represented at the International Days of the Institut Supérieur de Communication et Publicité (ISCOM) with three guest lectures on international marketing and digital marketing. […]Read more on International lectures: Digital marketing and intercultural consumer behavior for French partner university

How to Manage your Key Accounts in Fin-Tech Industry

December 1, 2021

Why is managing Key Accounts similar to dancing the Viennese Waltz? This question is answered by Vice President – Client Engagement Executive Jayesh Controllu, in his keynote for FHWien der WKW. […]Read more on How to Manage your Key Accounts in Fin-Tech Industry

Good Atmosphere and Exciting Findings at the “Made in Austria+” Industry Forum

October 19, 2021

In addition to the presentation of the study results, experts gave current insights into Industry 4.0 and offered perspectives on production networks of the future. As a cooperation partner, FHWien der WKW was also represented by the WebAnalyticsLab. […]Read more on Good Atmosphere and Exciting Findings at the “Made in Austria+” Industry Forum

Part 4 I Google Ads in practice

October 18, 2021

The fourth part of our Search Marketing series deals with search engine advertising (SEA), the "paid" search engine marketing with a focus on Google Ads. We explain how they work and that special attention must be paid to the so-called Quality Score. […]Read more on Part 4 I Google Ads in practice

AMA Conference 2021: Brand perception between globality and locality

October 14, 2021

David Bourdin from the Competence Center for Marketing presented his study on brand perception, published in the Journal of Business Research, at the AMA Conference 2021 in Taormina, Sicily. […]Read more on AMA Conference 2021: Brand perception between globality and locality

Part 3 I Search Optimization Tools

October 11, 2021

In the third part of our Search Marketing Series we present selected Search Optimization Tools, how they can simplify SEO processes and which KPIs should be considered. […]Read more on Part 3 I Search Optimization Tools

Part 2 I On- and Offpage Optimization in Search Marketing

October 4, 2021

What needs to be done so that search engines understand a page correctly and display it for corresponding search queries? In our second part, we explain the basics of search engine optimization and how you can implement the basics without much programming effort yourself. […]Read more on Part 2 I On- and Offpage Optimization in Search Marketing

Website analysis using the Web Analytics Lab in a business field project with BUWOG Group GmbH

September 28, 2021

In a business field project with BUWOG Group GmbH, students of the Master's program in Marketing & Sales Management analyze gaze patterns using the Web Analytics Lab. […]Read more on Website analysis using the Web Analytics Lab in a business field project with BUWOG Group GmbH