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Part 4 I Google Ads in practice

October 18, 2021

The fourth part of our Search Marketing series deals with search engine advertising (SEA), the "paid" search engine marketing with a focus on Google Ads. We explain how they work and that special attention must be paid to the so-called Quality Score. […]Read more on Part 4 I Google Ads in practice

AMA Conference 2021: Brand perception between globality and locality

October 14, 2021

David Bourdin from the Competence Center for Marketing presented his study on brand perception, published in the Journal of Business Research, at the AMA Conference 2021 in Taormina, Sicily. […]Read more on AMA Conference 2021: Brand perception between globality and locality

Part 3 I Search Optimization Tools

October 11, 2021

In the third part of our Search Marketing Series we present selected Search Optimization Tools, how they can simplify SEO processes and which KPIs should be considered. […]Read more on Part 3 I Search Optimization Tools

Part 1 I Growth Hacking: Large Growth at a Small Price

August 30, 2021

Start-ups have the potential to conquer the market with innovative offers. What is missing, however, is the right marketing budget. In order to be attractive to investors, growth is needed with the lowest possible budget. The answer is Growth Hacking. […]Read more on Part 1 I Growth Hacking: Large Growth at a Small Price

Digital Marketing Concepts Inspire Audience at “Digital Impact Night”

June 1, 2021

Six companies and only 12 minutes time for the perfect pitch – this was the challenge faced by the Bachelor's students from the Corporate Communication and Marketing & Sales study programs at the "Digital Impact Night". […]Read more on Digital Marketing Concepts Inspire Audience at “Digital Impact Night”

Hyperpersonalization and the end of cookies as of 2022

May 20, 2021

David Dobrowsky, Head of Competence Center for Marketing at FHWien der WKW, on the opportunities for personalized advertising through advancing digital transformation and how data protection and users are putting a stop to it. […]Read more on Hyperpersonalization and the end of cookies as of 2022

Solution talent as innovation driver and courage for more Possibilism

May 3, 2021

Univ. Prof. Dr. Markus Hengstschläger, renowned geneticist and head of Academia Superior – Institute for Futures Studies, explained in his keynote speech for the Communication Management Study Progams of FHWien der WKW how to promote solution talent and why Possibilists can better drive innovation. […]Read more on Solution talent as innovation driver and courage for more Possibilism

“WE ARE Global Citizens” – Coaching on UN Sustainable Goals (SDG) for Dutch students

March 25, 2021

During the International Week of the Dutch Fontys University of Applied Sciences, David Bourdin from FHWien der WKW presented his research work and supported students to develop concepts for the implementation of the SDGs in selected communities. […]Read more on “WE ARE Global Citizens” – Coaching on UN Sustainable Goals (SDG) for Dutch students

Between service and self-service – latest findings on the influence of foreign accents on customer participation

February 22, 2021

Effects of unfavorable accents outweigh and can stimulate more self-service. This is the result of three studies presented by David Bourdin, Teaching & Research Associate at the Competence Center for Marketing at FHWien der WKW, at this year's AMA conference. […]Read more on Between service and self-service – latest findings on the influence of foreign accents on customer participation

Chatbots – The answer to (almost) every question?

October 16, 2020

In cooperation with Haaga Helia University, Helsinki, researchers and lecturers from FHWien der WKW’s Department of Communication are investigating the effect of chatbots on users from a communication science perspective. […]Read more on Chatbots – The answer to (almost) every question?