Will everything stay different? GenZ’s expectations of the job market.
Current career starters and employees aged 18 to 39 differ less dramatically from previous generations than one might assume based on current discussions. A study by FHWien der WKW in cooperation with Siemens Energy Austria questions the "differences" of Generation Z in the job market. […]Read more on Will everything stay different? GenZ’s expectations of the job market.
Workshops on TikTok and artificial intelligence at international teacher exchange
Teachers from all over Europe gathered in Helsinki, Finland, for the International Teachers' Week to discuss teaching methods, future issues and opportunities for collaborative projects. In their workshops, Regula Blocher and Hilda Helyes addressed the impact of digitalisation on the transformation of communication professions and presented examples of successful adaptation. […]Read more on Workshops on TikTok and artificial intelligence at international teacher exchange
How customers love brands
Customers can develop very personal relationships with brands. Senior Researcher David Bourdin has now developed a robust scale that can be used across countries and studies to measure these customer-brand relationship norms. […]Read more on How customers love brands
Study on cultural stereotypes in services improves staff training
Negative foreign accents evoke cultural stereotypes in customers. However, targeted personal training can increase customer satisfaction. […]Read more on Study on cultural stereotypes in services improves staff training
Putting luxury travel to the test: Greenpeace private jet campaign case study
A new digital case study about the current Greenpeace private jet campaign teaches students of FHWien der WKW sustainability communication from a practice-oriented view of non-profit organizations. […]Read more on Putting luxury travel to the test: Greenpeace private jet campaign case study
Communication concepts for the UNICEF project “Children’s Rights School”
How marketing communication can be perfectly combined with the Sustainable Development Goals (SDG) in lectures is demonstrated by the case study on the project "Children's Rights School", which was created in cooperation with UNICEF. […]Read more on Communication concepts for the UNICEF project “Children’s Rights School”
International lectures: Digital marketing and intercultural consumer behavior for French partner university
The Department of Communication was represented at the International Days of the Institut Supérieur de Communication et Publicité (ISCOM) with three guest lectures on international marketing and digital marketing. […]Read more on International lectures: Digital marketing and intercultural consumer behavior for French partner university
Part 4 I Google Ads in practice
The fourth part of our Search Marketing series deals with search engine advertising (SEA), the "paid" search engine marketing with a focus on Google Ads. We explain how they work and that special attention must be paid to the so-called Quality Score. […]Read more on Part 4 I Google Ads in practice
AMA Conference 2021: Brand perception between globality and locality
David Bourdin from the Competence Center for Marketing presented his study on brand perception, published in the Journal of Business Research, at the AMA Conference 2021 in Taormina, Sicily. […]Read more on AMA Conference 2021: Brand perception between globality and locality
Part 3 I Search Optimization Tools
In the third part of our Search Marketing Series we present selected Search Optimization Tools, how they can simplify SEO processes and which KPIs should be considered. […]Read more on Part 3 I Search Optimization Tools