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In E&W - Austria's insider magazine for the electrical industry - Sebastian Eschenbach, Head of the Department of Digital Economy, talks about the current state of artificial intelligence and the potential applications in small and medium-sized enterprises and where SMEs can achieve the greatest leverage for themselves with AI. […]Read more on AI brings “new dynamics” to the economy

AI promises big gains for businesses, but family-owned firms are cautious to embrace it. A new study by Maija Worek from our study program Management & Entrepreneurship explores the challenges these companies face when adopting AI, and what they can do to overcome them. […]Read more on The Hidden Hurdles of AI: Why Family Businesses Struggle to Keep Up

In the recently published book "Circular Economy in Sustainable Supply Chains", Walter Mayrhofer and Gerald Schneikart from the Institute for Digital Transformation and Strategy (IDS), together with Nils Kruse and Melanie Rainer, present findings from the ReKEP research project, from which not only the logistics industry can benefit. […]Read more on Circular Transformation – Sustainable Transportation

A preliminary study by Steffi Bärmann from the Study Program Human Resources & Organization examines the balance between opportunity and skepticism in AI-supported Human Resources Development (HRD). […]Read more on Can you trust AI with your career? A look at artificial intelligence in human resources development

In their current study, researchers Ilona Pezenka and David Dobrowsky from FHWien der WKW are investigating which content in conversations with chatbots can lead to certain emotions in humans. […]Read more on Emotion measurement in human-machine interaction

Larissa Neuburger, Teaching & Research Associate at FHWien der WKW, shared her experiences in XR in tourism as an expert in a panel discussion at one of the world's most important conferences in Extended Reality. […]Read more on Augmented World Expo 2024: Perspectives for XR in tourism

The sixth “Made in Austria IndustriePANEL” by TU Wien shows that competitiveness and employment figures are declining, but that technological innovations offer long-term opportunities. The results of the latest survey were presented - in cooperation with FHWien der WKW - at the “Made in Austria IndustrieFORUM” 2024. […]Read more on Dwindling competitiveness despite technological innovation in domestic industry

Gisela Reiter, Andreas Hess and Marian Adolf from the Department of Communication presented a study on trust in AI-generated journalism at the 10th European Communication Conference (ECC 2024). The results of the study highlight the complex relationship between technological progress in journalism, audience perceptions and trust in news media. […]Read more on Trust in AI journalism in times of communicative and social (dis)order

Maija Worek from the Management & Entrepreneurship Study Programs and Patrick Rupprecht from the Institute for Digital Transformation and Strategy (IDS) presented current research findings on the topic of ‘Future viability in times of fundamental change’ at the G-Forum 2024 in Ingolstadt. One of Maija Worek's contributions was nominated for the Best Paper in Family Business Award. […]Read more on Future viability through resilience and sustainability

Sebastian Eschenbach from the Department of Digital Economy and Ann-Christine Schulz from the Institute for Digital Transformation and Strategy (IDS) present the latest results of the MA 23-funded research project on successfully mastering the digital transformation in the practical handbook “Kompetenzen in der Digitalen Transformation der Arbeit”. […]Read more on How can smaller, established companies seize the opportunity of digital transformation?