News

Our student Katrin Rother (BA Marketing & Sales) is currently spending the last weeks of her semester abroad in the Netherlands at the HZ University of Applied Sciences in Vlissingen. She has enjoyed the five months in the "Stad aan Zee" (City by the Sea) to the fullest and would like to recommend Vlissingen as a semester abroad destination to… […]Read more on Semester abroad in Vlissingen/Netherlands – Experience report

In the business field project with Wienerberger AG, students of the Master's program in Marketing & Sales Management developed concepts for communication and sales promotion of roofing accessories in the international roof segment. […]Read more on New strategies for the international roof segment in a business field project with Wienerberger AG

Corporate publishing and the growing commercialization of journalism are challenging the communications industry. A clear separation and adherence to ethical codes of conduct should protect users from manipulation. This is monitored by the PR Ethics Council, which has appointed senior researcher Uta Rußmann as a new council member. […]Read more on Blurring boundaries and questions of ethics in Public Relations

70 students from 2 universities developed sustainability analyses for 15 countries and regions. In non Covid times, we always undertake international study trips with our Master’s students in the sub-modules “International Destination Studies” in order to get a professional insight into developments on site. When it became clear that another wave of infections would make […]Read more on Virtual teamwork for more sustainability in tourism

Within the framework of a research project, colleagues from the two study programs Tourism & Hospitality Management and Human Resources & Organization dedicated themselves to the future of Human Resources Management in the hotel industry. The central question was: how to deal with the shortage of skilled workers in the hotel industry. A topic which […]Read more on Shortage of skilled workers in the hotel industry: How to succeed in the mammoth task “War for talents”?

THM specializations remain practice-oriented in the 2021 summer semester The restrictions surrounding COVID-19 also made the summer semester of 2021 exciting once again for our specializations. In addition to theoretical input, the focus of these courses is on direct exchange with the industry. Our lecturers were innovative against all odds and organized numerous alternative insights […]Read more on Tourism & Hospitality Management: Theory meets practice

16 tourism executives give authentic insights into their everyday professional life Every year we offer our Master’s students intensive dialogues with leaders from the tourism industry. This semester we are honored by the participation of managing directors of these companies: Petra Stolba (Österreich Werbung) Norbert Kettner (Wien Tourismus) Michaela Reitterer (ÖHV, Boutique Hotel Stadthalle) Lisa […]Read more on “Leading means discovering yourself.”

Six companies and only 12 minutes time for the perfect pitch – this was the challenge faced by the Bachelor's students from the Corporate Communication and Marketing & Sales study programs at the "Digital Impact Night". […]Read more on Digital Marketing Concepts Inspire Audience at “Digital Impact Night”

Getting young customers excited about running as a healthy leisure activity and bringing them into the running store was the goal of the students from the Bachelor’s program in Corporate Communication in the Business Field Project with WEMOVE RUNNING STORE. […]Read more on Business Field Project with WEMOVE RUNNING STORE: Get your shoes and start running!

Insights into the labor market of the future with the deputy manager of AMS Lower Austria. On May 26, we said “Welcome to Alumni Talk!” for the last time this semester. Around 40 students, alumni and staff at FHWien der WKW came together to learn more about the labor market of the future from Michaela […]Read more on “We are always happy to lose customers.”