Six companies and only 12 minutes time for the perfect pitch – this was the challenge faced by the Bachelor’s students from the Corporate Communication and Marketing & Sales study programs at the “Digital Impact Night”.
On May 18, 2021, the students from the Bachelor’s Programs in Corporate Communication and Marketing & Sales faced a broad online audience as well as a jury of experts and pitched for victory. In just 12 minutes each, the six teams presented their high-impact 360-degree digital marketing projects, which were developed in the English-taught lecture “Mobile Marketing” under the direction of lecturer Harald Winkelhofer. Academic Coordinator Martina Zöbl hosted the event. The expert jury consisting of Nicole Köck, Head of Community Management at ÖBB-Personenverkehr AG, and Lukas Hetzendorfer, CEO & Founder R+7 Hetzendorfer Consulting, evaluated the students’ concepts. Finally, the online audience decided which of the teams was the winner of this competition.
Innovative campaigns for startups in the trend segments of health, sustainability and food
This year’s selection of cooperation partner companies was clearly focused on sustainability and startup communication. The students convinced with professional presentations and proved that they were able to respond expertly to the specifics of the clients.
The group ecoturbino – Saves water and energy – without any loss of shower comfort convinced with a well thought-out marketing plan for three selected target groups, which also included innovative ways to open up new target groups via TikTok. For the campaign around gurkerl.at – your online market, the students developed adequate personas and especially relied on personal approach based on the pillars offline promo – referral – social media.
The student team from happyr HEALTH – Train your migraine dragon developed differentiation possibilities on the app market, which is strongly dominated by competition. They solved this challenging task through well thought-out community building using social media, podcasts and events, which also convinced founder and alumna of the year 2020 Nicola Filzmoser. The Integrationshaus – Best-Practice for Humanity group brought a breath of fresh air with a newly developed corporate design and state-of-the-art marketing via storytelling and social media.
The group Woobooks – Discover Books That Don’t Exist Yet had the challenge of increasing the social media rate practically without an advertising budget. The students presented a campaign concept with a focus on “Bookfluencer”, crowdfunding and Programmatic Audio Ads for optimal positioning on the niche market.
For TIP TOP FROZEN MARKET – Quality Frozen Comfort Food, a pitch was delivered clearly at agency level. With a fresh-up for the brand, the slogan “shockingly good”, specially created TikTok videos and innovative, high-impact ideas for guerrilla marketing and “Frozen Tetris”, the team of students impressed both the jury and the audience and took the victory in the voting.
Ready for the job with FHWien der WKW’s Bachelor’s study programs
In line with the slogan “Study real Business”, FHWien der WKW’s “Digital Impact Night” demonstrates not only practical orientation but also the high standards of professional training at an academic level. As the final event and at the same time “final exam” of the lecture “Mobile Marketing” (part of the electives), the event offers a protected space for students who decide on a career path in communication and marketing. In a simulated pitch situation, the marketing and communications professionals of tomorrow can demonstrate their know-how, creativity and persuasiveness while gaining presentation experience in front of a broad audience.
With their extensive 360-degree know-how in digital marketing, which they were able to acquire in just four semesters of study at FHWien der WKW, this year they undoubtedly exceeded the expectations of the clients, the jury and the online audience. Sieglinde Martin, Head of the Study Programs and Head of Department of Communication at FHWien der WKW, is impressed by the creative approaches of the individual teams: “The students of the 4th semester have shown what a wide range of knowledge they already acquired and that they can put this expertise into practice. They have brilliantly mastered the challenge of presenting themselves and their projects to the public!”