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The IDS Strategy Morning at FHWien der WKW showed how companies can succeed in digital transformation through ambidextry and looked at digital capabilities in Austrian small and medium-sized enterprises (SMEs) - including the example of Ottakringer Brewery. […]Read more on Managing digital transformation with both hands

Daniela Ortiz, Academic Head of IBES, presented at the European Academy of Management (EURAM) conferences in Dublin (Ireland) and the Academy of Management (AOM) in Boston (USA) on how companies can develop their capabilities for sustainable innovation. […]Read more on In a productive dialogue for a sustainable supply chain

At the it&t business Future Talk, Ann-Christine Schulz from the Institute for Digital Transformation and Strategy (IDS) discussed the topic with other leading digital experts from science and business. […]Read more on Strategy and added value of digital transformation

The sociologist and cultural scientist will conduct research on sustainable and resilient location and tourism development. The professorship is the first in Austria in the field of urban tourism and is sponsored by the Vienna Chamber of Commerce (WKW). […]Read more on Cornelia Dlabaja Appointed Endowed Professor for Sustainable Urban Tourism

In his talk at the World Congress of Sociology in Melbourne (Australia), Marian Adolf, Senior Researcher at the Department of Communication at FHWien der WKW, addressed today's disinformation crisis. […]Read more on I know what I think I know

Customers can develop very personal relationships with brands. Senior Researcher David Bourdin has now developed a robust scale that can be used across countries and studies to measure these customer-brand relationship norms. […]Read more on How customers love brands

Gisela Reiter, researcher at FHWien der WKW, received a prestigious science award for a recent study on ethical challenges in communication practice. […]Read more on Awarded orientation and guidance in uncertain times

Negative foreign accents evoke cultural stereotypes in customers. However, targeted personal training can increase customer satisfaction. […]Read more on Study on cultural stereotypes in services improves staff training

At the Business & Entrepreneurial Economics (BEE) Conference in early June, David Dobrowsky, Head of the Bachelor's program in Corporate Communication, presented the results of a study on the impact of emotionalized language on the perceived credibility of chatbots. […]Read more on Chatbots become emotional

Anna-Vera Deinhammer has been researching and teaching at the Real Estate Management study programs since June 1. Her professorship was endowed by TPA Steuerberatung GmbH, Signa Holding GmbH, BUWOG Group GmbH and LENIKUS Immobilien GmbH. […]Read more on Endowed Professorship for Sustainable Real Estate Development at FHWien der WKW