International Retail Challenge 2026 in Vienna
In the last week of February, 39 students from seven European universities were guests on the Bachelor's program in Management & Entrepreneurship. Working in interdisciplinary, international teams, they spent five days working on a real-life task for the start-up tissu4u. […]Read more on International Retail Challenge 2026 in Vienna
Learning with professional Tools: Bloomberg Terminals
As part of the “Microeconomics of Competitiveness Course”, students at the Master's Program Executive Management had the opportunity to work intensively with FHWien der WKW's Bloomberg Terminals, gaining valuable practical experience. This system is one of the leading programs for financial information, market analysis, and business news. […]Read more on Learning with professional Tools: Bloomberg Terminals
Out of the lecture hall and into real life: How to network
The Bachelor's Program in Management & Entrepreneurship aims to equip young people with the necessary skills to become founders or managers. In addition to legal, economic, and management topics, one key skill is essential: networking. […]Read more on Out of the lecture hall and into real life: How to network
Experience Change Management live with LARP
LARP in the lecture hall? Yes, that was on the schedule for Bachelor's students studying Management & Entrepreneurship at the beginning of November. Live action role playing (LARP) for the “Innovation and Change Management” specialization focused on experiencing change processes in family businesses. […]Read more on Experience Change Management live with LARP
Experience entrepreneurial craftsmanship in a realistic setting
How can strategy, leadership, and financial knowledge be made tangible? Through real action! […]Read more on Experience entrepreneurial craftsmanship in a realistic setting
Modern Family Succession and Sustainable Entrepreneurship
Maija Worek from the Management & Entrepreneurship study programs held two talks at the Interdisciplinary European Conference on Entrepreneurship Research (IECER) in Reykjavík, presenting the results of an ongoing study on students' attitudes toward sustainability and the influence of modern family structures on family businesses. […]Read more on Modern Family Succession and Sustainable Entrepreneurship
Leadership & Culture in Motion: Business field project on organizational development at PDW Logistik
In the summer semester of 2025, students from the Bachelor's program in Management & Entrepreneurship worked with Mediaprint and its wholly owned subsidiary PDW Logistik GmbH on current issues relating to leadership, communication and organizational culture. […]Read more on Leadership & Culture in Motion: Business field project on organizational development at PDW Logistik
Innovative Marketing in the Bathroom: Communication Concept for tissu4u
How can toilet paper be turned into the most innovative advertising format of the present day? This unusual question was the focus of a practical project that tissu4u carried out together with the Bachelor's program Management & Entrepreneurship at FHWien der WKW in the summer semester of 2025. […]Read more on Innovative Marketing in the Bathroom: Communication Concept for tissu4u
Competence development and Career Advancement: Field project with the Parliamentary Administration
In a project for the Austrian Parliamentary Administration, sixth-semester students in the Bachelor's program in Management & Entrepreneurship conducted research on the topic of “Careers based on job profiles and competencies". […]Read more on Competence development and Career Advancement: Field project with the Parliamentary Administration
Focus on B2B sales management at MAN
“B2B sales management in Austria using the example of MAN” was the title of this year's practical project in the Bachelor's Program Management & Entrepreneurship with MAN Truck & Bus Vertrieb Österreich GesmbH. […]Read more on Focus on B2B sales management at MAN