Daniela Wagner from the Tourism & Hospitality Management program presented research findings at the 2026 Culinary and Wine Tourism Conference (CWTC) at Worms University of Applied Sciences (Germany) on the significance of Vienna’s sausage stands for locals, operators, and tourists, as well as on Vienna’s positioning as a tourist destination and its culinary identity.
Viennese Sausage Stands as Part of Vienna’s Culinary Identity
At the CWTC 2026, Daniela Wagner presented the results of a study she conducted together with FHWien graduate Minou Obermann on the role of Viennese sausage stands in Vienna’s culinary landscape. The study focused on how locals, tourists, and sausage stand operators perceive this time-honored institution.
Viennese sausage stands have been part of the cityscape for centuries and were recognized as intangible cultural heritage by UNESCO in 2024. The study examines their significance for local identity and city tourism.
Often more than just a place to eat—for locals, operators, and guests
For the study, a total of 20 “vox populi” interviews were conducted with locals and tourists at Viennese sausage stands in the spring of 2025. In addition, the perspective of sausage stand operators was examined through a focus group discussion with members of the Association of Viennese The members of this association have played a key role in securing recognition as a UNESCO World Heritage Site and are actively promoting the preservation of the sausage stands as a part of Vienna’s cultural heritage.
The results reveal significant differences in perception: For many Viennese, sausage stands are far more than just places to eat. They are associated with childhood memories, social interaction, and a sense of familiarity. Among tourists, a more nuanced picture emerges. Many often experience Vienna’s sausage stands as an authentic window into everyday Viennese culture or as a special culinary experience during their stay. Others, however, view them merely as a typical street food option.
The operators of the sausage stands run their businesses with passion and view this Viennese institution as a cultural asset. They generally focus on offering high-quality, classic fare—preferably using regional products—but are also open to dietary trends (e.g., vegan options). They view recognition as a UNESCO World Heritage Site as a boost to their image, offering Vienna’s sausage stands increased visibility.
Sausage stands as places of social interaction, history, and everyday culture
Both the operators and the local population particularly emphasized the social function of the sausage stands. They are regarded as places where diverse people come together, and social differences fade into the background. Recognition as a UNESCO World Heritage Site also underscores their importance to the city’s cultural identity.
The research findings show that Viennese sausage stands make an important contribution to Vienna’s culinary profile. At the same time, they offer potential for tourism marketing by allowing visitors to experience the city’s local history and everyday culture firsthand.
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