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The story of the “Christmas Campaign Ukraine”

February 9, 2023

It was at a chance get-together between students, ÖH, FH and study program representatives when, in discussions about the war in Ukraine, many expressed the wish to make a contribution - however small - to alleviate the hardship of the people in eastern Ukraine who were particularly affected by the war. And so the foundation was laid for the "Christmas… […]Read more on The story of the “Christmas Campaign Ukraine”

Strengthening the identity in the business field project with aspern Seestadt

February 7, 2023

The students from the Bachelor's program in Corporate Communication had the exciting task of developing a seasonal series of events for "Seestadt" (Urban Lakeside). […]Read more on Strengthening the identity in the business field project with aspern Seestadt

Innovative campaigns for new customer segments for Toyota

February 3, 2023

In a business field project with Toyota, students from the Marketing & Sales Management Master's program at FHWien der WKW developed solutions for opening up new target groups for the leasing sector. […]Read more on Innovative campaigns for new customer segments for Toyota

A Pit Stop for Higher Resilience

January 26, 2023

As part of the 8th Vienna Innovation Conference under the title "Surviving in Times of Change - Transformation with Innovation", Daniela Ortiz, Academic Head of the Institute for Business Ethics and Sustainable Strategy (IBES) at FHWien der WKW, discussed together with Gerlinde Macho, MP2 IT-Solutions, and Bettina Resl, Sanofi, the topic " Without Redundancy no Resilience: Is Just-in-Time Over?" […]Read more on A Pit Stop for Higher Resilience

The repertoire of digital storytelling

January 23, 2023

In the Content Production & Digital Media Management course, students learn, among other things, how to tell journalistic stories using different media for various digital channels. In the second to last semester of their studies, they refine and demonstrate their skills in the course "Multi-media practice". This year, interviews, explanatory videos, TikTok news and radio reports were created. […]Read more on The repertoire of digital storytelling

BarCamps in teaching: participation meets communication

January 17, 2023

In December 2022, the first-semester students of the Bachelor's program in Human Resource Management encountered the cooperative event format BarCamp. With great commitment and enthusiasm from all participants, they succeeded in combining the basics in communication and presentation with cooperative learning. […]Read more on BarCamps in teaching: participation meets communication

Female friends’ holiday experiences in heterotopia

January 13, 2023

Dr Xavier Matteucci, Academic Expert & Lecturer at the Tourism & Hospitality Management Study programs, published a new scientific article that explores the relationship between holiday spaces and the impact they have on females’ experiences. […]Read more on Female friends’ holiday experiences in heterotopia

International Network Meeting at Harvard Business School

January 10, 2023

In December 2022, the annual faculty workshop of the Microeconomics of Competitiveness (MOC) network of Harvard Business School took place in Boston. FHWien der WKW was represented by Florian Aubke (Head of Tourism & Hospitality Management Study Programs) and Clemens Löffler (Senior Researcher and MOC Coordinator at the Institute for Digital Transformation and Strategy). For […]Read more on International Network Meeting at Harvard Business School

Exchange of experience and collaboration in the course International Human Resource Management with students from all over the world

January 9, 2023

The International Human Resource Management course, which was attended by around 25 students from all over the world, became a particularly perspective-rich course in the winter semester of 2022/2023. The focus was on the exchange of experience and knowledge as well as collaborative working and learning. […]Read more on Exchange of experience and collaboration in the course International Human Resource Management with students from all over the world