Study presentation on blurring boundaries in public communication
Public relations, journalism, marketing and advertising are increasingly overlapping, often leading to ethical conflicts in everyday communication practice. The research project "Blurring Boundaries. Ethical Challenges in Communication Practice" aims to identify possible coping strategies. Gisela Reiter, Teaching & Research Associate, presented the results of the study at the Austrian Communication Day 2023. […]Read more on Study presentation on blurring boundaries in public communication
An exclusive visit to an event location for every purpose – the Ottakringer Brewery.
An unforgettable introduction to the specialisation "Event and Congress Management": Our Bachelor's students of the 2nd semester visited the event location Ottakringer Brewery. […]Read more on An exclusive visit to an event location for every purpose – the Ottakringer Brewery.
Pitch for the best Amundi campaign reaching Gen Z
In the Business Field Project from the English-taught Bachelor's program in Corporate Communication, the students impressed with trendy campaigns around the topic of "sustainable investing". […]Read more on Pitch for the best Amundi campaign reaching Gen Z
Applied research connects business and society
Researchers at FHWien der WKW presented current findings on sustainable business, journalism & social media and the transformation of family businesses at the Research Forum 2023. […]Read more on Applied research connects business and society
Real Estate Field Trip 2023 of FHWien der WKW to Berlin
This year's excursion abroad of the Real Estate Management Study Programs took us to the German capital from April 13 to 15, 2023: Berlin! […]Read more on Real Estate Field Trip 2023 of FHWien der WKW to Berlin
A day at the Almanac Palais Vienna
As part of the specialisation "Hotel Management", our 2nd semester bachelor students visited the Almanac Palais Vienna. […]Read more on A day at the Almanac Palais Vienna
Sustainable Finance Management – Top of the future
4 modules, over a period of 3 weeks to 3 semesters, explained in 5 minutes, or: How "Green Finance" is evolving from a sustainability alibi to an effective lever in the EU. A Q&A guide. […]Read more on Sustainable Finance Management – Top of the future
Research Results and Conference Talks on Legal Personality 2.0
Last week, our colleague Stefan Wrbka was invited to give a conference talk at the Université catholique de Lyon. Together with other international legal experts he discussed current legal challenges around the metaverse and presented together with Mark Fenwick (Kyushu University) insights gained on the question of a possible legal personality of avatars. […]Read more on Research Results and Conference Talks on Legal Personality 2.0
Taster seminar “Corporate Chatbots with ChatGPT” – Prototyping in action!
On April 13, 2023 the taster seminar of the continuing education program MSc Digital Communication & Marketing started with almost 40 participants. During six evenings our lecturer Julian Koßmann from TheVentury gives exciting insights into artificial intelligence chatbots. During the first session, the brainstorming for GPT-based chatbots was already on the agenda. The participants gathered […]Read more on Taster seminar “Corporate Chatbots with ChatGPT” – Prototyping in action!
First place for Master’s thesis on digital storytelling
With her Master's thesis in Marketing & Sales Management on digital storytelling in vacation travel, Rebecca Daul took first place in this year's edcom Graduation Competition. […]Read more on First place for Master’s thesis on digital storytelling