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Pitch for the best Amundi campaign reaching Gen Z

May 15, 2023

In the Business Field Project from the English-taught Bachelor’s program in Corporate Communication, the students impressed with trendy campaigns around the topic of “sustainable investing”.

Amundi Austria commissioned the students of the English-taught Bachelor’s program in Corporate Communication at FHWien der WKW to develop a communication campaign for the target group Generation Z. The task was to reach this target group with the appropriate messages via accurate channels and impress this generation of young people with a trendy campaign around the topic of “ESG Investing”, i.e. investment according to the criteria environment, social and governance.

With a mixture of entertainment, humor and information, the student teams succeeded in balancing information and entertainment. Special attention was paid to the tonality of the young generation, i.e. their special way of communicating, as well as their attitude towards money and investment.

>> Watch the video

LINGO and all about setting the right tone

The concepts combined information and entertainment, using the young people’s sense of humor and language to perfection. A coordinated mix of humorous videos, memes and informative podcast series rounded out the final presentations as a pitch before the Amundi leadership team. With a detailed content plan, concrete cost breakdown as well as suitable KPIs for measuring success, the students delivered an overall package that was something to be proud of. At the end of the six presentations, Doris Waldhof, Head of Marketing and Communication at Amundi Austria, was enthusiastic about the creative concepts:

“I am impressed by the professional level of the presentations! Even creative agencies can take a leaf out of their book here!”

Franck du Plessix, CEO of Amundi Austria, joined in the praise and congratulated the students on their great achievements!

>> Learn more about the Bachelor’s program in Corporate Communication