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In his online keynote, Vijay Viswanathan presented concepts and strategies for consumer experience and engagement and referred to COVID-19. […]Read more on International expert Vijay Viswanathan gave an online keynote about Integrated Marketing Communications

Due to the coronavirus, on March 10, 2020 all courses at FHWien der WKW were switched to distance learning. In the special edition of the FNMA magazine (Forum Neue Medien in der Lehre Austria) “Plötzlich online“ (‘Suddenly online‘) FHWien der WKW is now represented with an interesting article about distance learning. Uta Rußmann and Ilona […]Read more on FNMA Magazine „Plötzlich online“

An experience report on virtual teaching at FHWien der WKW Forced by the Covid-19 restrictions, we adapted an organizational laboratory for a virtual environment. How can organizational dynamics on different levels (structure, culture, processes, relationships) be experienced and explored online? An interview by Christina Schweiger (CS) with Barbara Kump (BK) and Joachim Schwendenwein (JS), external […]Read more on Organization Laboratory goes Minecraft

Students develop event concepts for Baden Tourism Board and Phoenix Yachting […]Read more on Tourism Event Projects

In his master's thesis Jakob Staudinger dealt with online buying habits in food retailing during the COVID 19 pandemic. The results have now been published in RETAIL. […]Read more on Master’s thesis about Online Buying Habits in Food Retailing during the Corona Crisis

Senior Researcher Ilona Pezenka was a guest in the Ö1 program matrix on May 29, 2020 talking about the topic of emotion tracking. She gave insights into emotion measurement using the Web Analytics Lab and explained the benefits for Marketing & Sales with respect to advertising effectiveness measurement and sales coaching. […]Read more on Emotion Tracking: Ilona Pezenka on Ö1 in the program matrix

“Well done!” was the feedback from the customer, the Ministry of Finance (BMF) to the participants of this year’s HR project. The final presentation focused on the topic “Transformation process of an organizational culture”. The virtual presentation via Skype included an overview of solution-oriented and future-orientated concepts and methods of culture development, best practice examples […]Read more on HR project: “Transformation process of an organizational culture”

The title and content of this year’s HR project for the client MAN Truck & Bus Vertrieb Österreich GmbH was very up-to-date: “Challenges of Virtual Leadership”. The participating students analyzed literature regarding commitment in virtual teams, they examined the differentiation and appropriateness of leadership, management and information tools, they elaborated an overview of technical (IT-)Tools […]Read more on MAN Practical Project: “Challenges of Virtual Leadership”

In the April/May issue 2020 of the “KMU Magazin” the practical article “Successful implementation of digitization cooperations” by Dr. Anne Busch (Endowed Professor for Microeconomics of Competitiveness, FHWien der WKW) and FH-Prof. Dr. Ann-Christine Schulz (Deputy Head of Institute for Business Ethics and Sustainable Strategy, FHWien der WKW) has been published. The authors show that […]Read more on Successful implementation of digitization cooperations

On May 27, 2020 the new online event series “Alumni Talk” at FHWien der WKW was launched. About 50 participants gathered in the ZOOM online meeting to get insights on the topic “Strategic Online Communication” from Pedram Parsaian, communication expert and graduate of the BA degree program in Corporate Communication. He gave tips for entrepreneurs […]Read more on Alumni Talk with Pedram Parsaian: Increasing market value through strategic online communication