Skip to main content

Route-to-Market: The last mile to the customer

May 19, 2021

On May 18 2021, around 45 interested students and alumni gathered with experts from Coca-Cola HBC Austria in the Zoom meeting room. In the introduction, Martin Rabitsch, Talent Acquisition & Identification Manager, showed the diversity of the Coca-Cola company and informed the participants about the various opportunities to start a career with the company.

Afterwards, Sales Strategy Project Manager Pascal Sampl took the audience into the world of Costa Coffee, the new coffee brand in the Coca-Cola portfolio. The motto: no one should have to settle for mediocre coffee. The expert gave exciting insights into the motives for launching a coffee brand in a “heavy coffee user” country like Austria as well as into the complicated processes behind the market launch. Route-to-market – that is the last mile to the customer and this process very often also means change within the company. Sampl not only showed how Coca-Cola set up the route-to-market strategy for Costa Coffee, but also how important it is to fully involve one’s own employees.

The participants took advantage of the Q&A session afterwards to learn even more details and exchange ideas with the two experts.

Would you like to learn more about the company? Then visit the  Online Career Day on October 7 2021!