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Leaving the topics and reaching for the communities was the assignment of VGN Medien Holding to the students of the Master's program in Communication Management. The goal was to reposition the company in the highly competitive media market. […]Read more on Reaching the communities in the business field project with VGN Medien Holding

What do Generation Z people notice positively and negatively in the application process? Which social media platforms do they use to search for information? What information in job advertisements is particularly important to them? As part of this year's HR practical project, students presented the most important research results to project initiator Sebastian Prax and other representatives of hokify, the… […]Read more on Applications from the perspective of Generation Z – practical project on “Next Generation Recruiting” successfully completed

Prof. Dr. Markus Scholz spoke with the German Donors' Association about the political responsibility of companies and categorizes this new phenomenon based on current examples. […]Read more on Change in the corporate socio-political positioning – Interview with Markus Scholz.

In the 6th semester of our Bachelor's program, the elective "Gastronomy and Culinary Management" is all about aesthetics and appealing to the senses. In particular, taste, enjoyment, sensory perception and design are addressed in this context. […]Read more on Getting a taste for it

In early June, the Institute for Digital Transformation & Strategy (IDS) at FHWien der WKW presented the study "Fit for the Future? How companies can master the digital transformation". The study was developed within the framework of the Microeconomics of Competitiveness (MoC) Endowed Chair, which was funded by the Vienna Chamber of Commerce (WKW), and presented to an interested audience… […]Read more on How can SMEs become “Fit for the Future”?

From May 5-7, 2022, the Institute for Business Ethics & Sustainable Strategy (IBES) of FHWien der WKW invited leading global business ethicists from North America and Europe to Vienna to discuss the topic: “Revisiting the Political Responsibility of Business”. […]Read more on Rethinking Political Responsibility of Business A review of the 11th Trans-Atlantic Business Ethics Conference (TABEC).

In permanent crisis mode, how do we react to events that can be interpreted in amazingly different ways through Fake News? On May 10, 2022, political scientist Mag. Natascha Strobl discussed this question with the two business ethicists Prof. Thomas Beschorner and FH-Prof. Markus Scholz. Dr. Daniela Ortiz moderated the event, hosted by the Institute for Business Ethics and Sustainable… […]Read more on “Understand, Mediate, Defend” A wrap-up of the panel discussion “Society & Emotion: What do we learn from current crises?”

For the first time, the Austrian Soccer League commissioned students from FHWien der WKW to develop campaigns to make stadium attendance more attractive for different target groups. […]Read more on Austrian Soccer League relies on young, creative minds from FHWien der WKW

Five student teams from FHWien der WKW's Bachelor's programs in Corporate Communication and Marketing & Sales took on the challenge of delivering the perfect pitch for a company in front of an online audience. […]Read more on Students prove their communication and marketing talent at Digital Impact Night 2022

Sat, 4 June 2022, from 10 am - "EU On Air" special broadcast on the topic "Against Global Warming in Urban Areas". You can listen to it on Radio Radieschen 91.3, DAB+ and online via Livestream. […]Read more on International radio project EU On Air: Live special broadcast on Radio Radieschen