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This was the first Real Estate Digital Day at FHWien der WKW

October 10, 2023

VR glasses, Big Data and AI: Thirteen proptech companies presented innovative digital tools to real estate professionals and students of the Real Estate Management Program. Co-organizer of the event was Ivalu.

Digital solutions for the real estate industry

The representatives of the proptech companies presented their solutions for the challenges of the real estate industry in short presentations and then personally in CEO meet-ups. These included offerings for practically all areas of work in the real estate industry: planning and visualization, house and apartment brokerage, smart home, investing and marketing.

From practice into the lecture hall

“We are very pleased with the success of our first joint event with Ivalu,” sums up Klemens Braunisch, Head of Real Estate Management Study Programs at FHWien der WKW. “With the Digital Real Estate Day, we brought practice directly into the lecture hall! Our students gained insight into the rapid digitalization of the real estate industry. And they got to know state-of-the-art products and services that will shape their professional development.”

Not everything can be digitalized

The event was rounded off by a panel discussion on “The digital practice of the industry”. In this discussion, ways into the future of the real estate industry were pointed out. The following experts could be won for the discussion: Arnold Koller (Datenpool), Sabine Müller (Value One), Michael Herbeck (Buwog Group), Ingrid Neugebauer (EHL Immobilien) and Klemens Braunisch (FHWien der WKW). The participants addressed the great digitization potential of the industry. However, not everything can be digitized, according to the experts, because the planning and sale of a property are complex, dynamic processes in which the personal exchange between the project partners plays an important role.

The real estate professionals believe that in future the digitalization of the circular economy, the use of artificial intelligence and the analysis of big data will make great strides and determine the activities of real estate companies as brokers, managers and developers.

>>> Find out more about the study program Real Estate Management