Corporate Individuality and AI: Why Everything Suddenly Sounds Kind of the Same
Using artificial intelligence for text generation seems like a blessing in corporate communications. But experts from FHWien der WKW reveal in a guest commentary for Horizont that the curse behind it is the loss of individuality. […]Read more on Corporate Individuality and AI: Why Everything Suddenly Sounds Kind of the Same
Media Transformation as Challenge for Democratic Resilience
Marian Adolf, Andreas Hess, and Gisela Reiter from the Department of Communication presented a recent study at the European Communications Conference (ECC) 2026 in Brno (Czech Republic) that examines the effects of changing media usage on the democratic resilience of modern societies. […]Read more on Media Transformation as Challenge for Democratic Resilience
FHWien Expertise on Digital and Urban Challenges
Experts Christina Schweiger, Cornelia Dlabaja and Marian Adolf analyze the impact of digital technologies in recent media reports. In an interview on Ö1’s “Mittagsjournal”, the Head of the Human Resources & Organization Study Programs, explains how AI is changing the job application process. The Endowed Chair for Sustainable Urban Tourism highlights the impact of short-term tourist rentals as featured in… […]Read more on FHWien Expertise on Digital and Urban Challenges
More Than Just Clicks and Quiz Scores: Insights into Learning Processes with Digital Learning Resources
Multimodal learning analytics can combine usage data, eye-tracking, and AI-powered dialogs to better understand digital learning experiences. […]Read more on More Than Just Clicks and Quiz Scores: Insights into Learning Processes with Digital Learning Resources
Learning with CustomGPTs: AI Tutors Guide Students Through Academic Research Process
At FHWien der WKW, “Donna, the Topic Buddy” helps students develop their initial topic ideas for their theses. The concept was presented at the Media & Learning Conference 2026. […]Read more on Learning with CustomGPTs: AI Tutors Guide Students Through Academic Research Process
Between Isolation and Community: Personalized News Consumption on Social Media
Communication research at FHWien der WKW highlights how algorithmic platforms are reshaping public debates, why trust in the media remains crucial, and what risks fragmented information spaces pose to social cohesion. […]Read more on Between Isolation and Community: Personalized News Consumption on Social Media
Between Classroom and Workplace: Priorities, Motivation, and Commitment of Part-Time Master’s Students
More than 150 part-time master’s students at FHWien der WKW were surveyed as part of a study on performance motivation, organizational commitment, and the importance of various professional aspects. […]Read more on Between Classroom and Workplace: Priorities, Motivation, and Commitment of Part-Time Master’s Students
Digital bridging courses strengthen students’ academic skills
As part of the “Master Propaedeutics” project funded by the City of Vienna (MA 23), the competence team “Bridging courses in research skills & methods” at FHWien der WKW has been developing digital self-study resources on research skills at the Bachelor’s level since April 2024. The goal is to specifically prepare students for the transition to Master’s studies while simultaneously… […]Read more on Digital bridging courses strengthen students’ academic skills
From Laughing into Understanding: How politically incorrect may humor be?
In an article about the new movie, Marian Adolf, communications scientist and professor at FHWien der WKW, analyzes the humor behind “Stromberg” for RedaktionsNetzwerk Germany. […]Read more on From Laughing into Understanding: How politically incorrect may humor be?
Personalized social media news feeds are pushing people apart
Communication researchers from FHWien der WKW presented their study on media use among 18- to 30-year-olds at the annual conference of the German Society for Journalism and Communication Studies in Münster. […]Read more on Personalized social media news feeds are pushing people apart