Part 1 I Growth Hacking: Large Growth at a Small Price
Start-ups have the potential to conquer the market with innovative offers. What is missing, however, is the right marketing budget. In order to be attractive to investors, growth is needed with the lowest possible budget. The answer is Growth Hacking. […]Read more on Part 1 I Growth Hacking: Large Growth at a Small Price
Digital Marketing Concepts Inspire Audience at “Digital Impact Night”
Six companies and only 12 minutes time for the perfect pitch – this was the challenge faced by the Bachelor's students from the Corporate Communication and Marketing & Sales study programs at the "Digital Impact Night". […]Read more on Digital Marketing Concepts Inspire Audience at “Digital Impact Night”
Hyperpersonalization and the end of cookies as of 2022
David Dobrowsky, Head of Competence Center for Marketing at FHWien der WKW, on the opportunities for personalized advertising through advancing digital transformation and how data protection and users are putting a stop to it. […]Read more on Hyperpersonalization and the end of cookies as of 2022
Solution talent as innovation driver and courage for more Possibilism
Univ. Prof. Dr. Markus Hengstschläger, renowned geneticist and head of Academia Superior – Institute for Futures Studies, explained in his keynote speech for the Communication Management Study Progams of FHWien der WKW how to promote solution talent and why Possibilists can better drive innovation. […]Read more on Solution talent as innovation driver and courage for more Possibilism
“WE ARE Global Citizens” – Coaching on UN Sustainable Goals (SDG) for Dutch students
During the International Week of the Dutch Fontys University of Applied Sciences, David Bourdin from FHWien der WKW presented his research work and supported students to develop concepts for the implementation of the SDGs in selected communities. […]Read more on “WE ARE Global Citizens” – Coaching on UN Sustainable Goals (SDG) for Dutch students
Between service and self-service – latest findings on the influence of foreign accents on customer participation
Effects of unfavorable accents outweigh and can stimulate more self-service. This is the result of three studies presented by David Bourdin, Teaching & Research Associate at the Competence Center for Marketing at FHWien der WKW, at this year's AMA conference. […]Read more on Between service and self-service – latest findings on the influence of foreign accents on customer participation
Chatbots – The answer to (almost) every question?
In cooperation with Haaga Helia University, Helsinki, researchers and lecturers from FHWien der WKW’s Department of Communication are investigating the effect of chatbots on users from a communication science perspective. […]Read more on Chatbots – The answer to (almost) every question?
A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
By using the latest technology the Communication Management and Marketing & Sales Management study programs at FHWien der WKW offer their students a unique opportunity to measure emotions in advertising and sales. […]Read more on A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
EMAC 2020: David Bourdin on emotions and accents in sales conversations
David Bourdin, Teaching & Research Associate at the Competence Center for Marketing of FHWien der WKW, presented current marketing and sales research projects at EMAC 2020. […]Read more on EMAC 2020: David Bourdin on emotions and accents in sales conversations
International expert Vijay Viswanathan gave an online keynote about Integrated Marketing Communications
In his online keynote, Vijay Viswanathan presented concepts and strategies for consumer experience and engagement and referred to COVID-19. […]Read more on International expert Vijay Viswanathan gave an online keynote about Integrated Marketing Communications