A new digital case study about the current Greenpeace private jet campaign teaches students of FHWien der WKW sustainability communication from a practice-oriented view of non-profit organizations.
Birgit Schaller from the Competence Center for Marketing and David Dobrowsky, Head of the Bachelor’s program in Corporate Communication, are currently working on a digital case study with Greenpeace. For this purpose, the two lecturers conducted an interview at the headquarters of Greenpeace Austria and CEE with climate and energy expert Jasmin Duregger, who completed the Bachelor’s program in Corporate Communication Management at FHWien der WKW herself.
Climate protection does not stop at the luxury segment
Climate protection should concern upper class too! This issue is accounted by case study on the current private jet campaign of Greenpeace. The video content will be available as an online module on the “Moodle” platform and available to all lecturers at FHWien der WKW for individual use. Last year, Birgit Schaller, Simone Zwickl and David Dobrowsky were awarded the FHWien der WKW Teaching Award for the concept of digital case studies. The concept will be continued with the Greenpeace case in 2023.