Campus Blog & News

During the International Week of the Dutch Fontys University of Applied Sciences, David Bourdin from FHWien der WKW presented his research work and supported students to develop concepts for the implementation of the SDGs in selected communities. […]Read more on “WE ARE Global Citizens” – Coaching on UN Sustainable Goals (SDG) for Dutch students

Effects of unfavorable accents outweigh and can stimulate more self-service. This is the result of three studies presented by David Bourdin, Teaching & Research Associate at the Competence Center for Marketing at FHWien der WKW, at this year's AMA conference. […]Read more on Between service and self-service – latest findings on the influence of foreign accents on customer participation

In cooperation with Haaga Helia University, Helsinki, researchers and lecturers from FHWien der WKW’s Department of Communication are investigating the effect of chatbots on users from a communication science perspective. […]Read more on Chatbots – The answer to (almost) every question?

By using the latest technology the Communication Management and Marketing & Sales Management study programs at FHWien der WKW offer their students a unique opportunity to measure emotions in advertising and sales. […]Read more on A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab

David Bourdin, Teaching & Research Associate at the Competence Center for Marketing of FHWien der WKW, presented current marketing and sales research projects at EMAC 2020. […]Read more on EMAC 2020: David Bourdin on emotions and accents in sales conversations

In his online keynote, Vijay Viswanathan presented concepts and strategies for consumer experience and engagement and referred to COVID-19. […]Read more on International expert Vijay Viswanathan gave an online keynote about Integrated Marketing Communications