Journalism & Media Management

The Bachelor’s degree program in Journalism & Media Management teaches students the following skills and qualifications:

• Practical journalism for all types of media (print, radio, TV, online): writing texts, research, source work, interview techniques, editing TV and radio contributions, how to act in front of the camera.
• Media technology: journalistic media production and media design, knowledge of technical systems, techniques for creating journalistic material, radio and TV editing.
• Media and journalism ethics: fundamentals of media ethics, ethics in journalism, knowledge of practically relevant dilemmas, consideration of integrity and personal responsibility.
• Media in society: economic and political environment for media companies, analysis of current affairs.
• Media law: media law, copyright law, labor law, freedom of the press and the boundaries of professional conduct, journalistic duty of care.
• Language skills: English for journalists and courses taught in English.
• Media management: program planning, advertisement sales, accounting, editorial management, HR management, strategic management, quality management, distribution, marketing.
• Communication science: knowledge of scientific methods of communication, theoretical approaches and subject areas, analysis of communication processes.
• Social skills: reasoning, presentation techniques and exercises, communication and presentation in media jobs, moderation, conflict management.

Know more – do more

The requirements of the labor market are growing and growing – making it increasingly important to be “fit for the job” after completing your degree program. Curricula are improved on an ongoing basis so as to fit in with developments in the working world and new international trends. This is to prepare our graduates for the beginning of – or the next step in – their careers. Our motto spans from “know more” to “do more” – meaning that we focus more on practical strengths learned. Teaching, learning and exams at FHWien der WKW are completed in modules. This means: Topic blocks make up modules, and at the end of the module there is an exam.

What is a module?

A module is a teaching unit consisting of multiple topic blocks, which are thematically linked and cover a specific area relevant to the degree program. In this module, clearly defined skills will be developed, with an examination of all sub elements at the end.

How does it help students?

Teaching is directed towards learning outcomes. Competency-based learning and fewer exams – which are integrated and more comprehensive – make up the curricula. Students’ personal development and their employability in business is our central goal.

Graduates from the Department of Journalism & Media Management are often found in one of the following career fields:

• Editor in print media, radio, TV and online
• Program planning
• Editing and interface management
• Product development
• Project management
• Sales organization
• Marketing and advertisement department