A Bachelor’s degree in Journalism & Media Management trains students to become qualified journalists and media managers in just three years. It brings together application-oriented knowledge from the areas of print, TV and video, radio and audio as well as new media with approaches from journalism, media and communication science, as well as teaching legal basics and business skills.
- Journalism basics for print, TV, radio, and online media
- New media
- Media management
- Reasoning, communication and presentation techniques
- Journalism and academic writing
- Media law
- Practical project
Type of degree program
Teaching from Monday to Friday, on average 20 hours per week
Language of instruction
German (single modules in English)
Obligatory in the 3rd and 4th semester, possible at partner universities
15 weeks in the holiday period or in the 6th semester
Start of the degree program
At the beginning of the winter semester in September
Place of study
wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 metro station Währinger Straße/Volksoper)
Focus & Qualifications
The Bachelor’s degree program in Journalism & Media Management teaches students the following skills and qualifications:
- Practical journalism for all types of media (print, radio, TV, online): writing texts, research, source work, interview techniques, editing TV and radio contributions, how to act in front of the camera.
- Media technology: journalistic media production and media design, knowledge of technical systems, techniques for creating journalistic material, radio and TV editing.
- Media and journalism ethics: fundamentals of media ethics, ethics in journalism, knowledge of practically relevant dilemmas, consideration of integrity and personal responsibility.
- Media in society: economic and political environment for media companies, analysis of current affairs.
- Media law: media law, copyright law, labor law, freedom of the press and the boundaries of professional conduct, journalistic duty of care.
- Language skills: English for journalists and courses taught in English.
- Media management: program planning, advertisement sales, accounting, editorial management, HR management, strategic management, quality management, distribution, marketing.
- Communication science: knowledge of scientific methods of communication, theoretical approaches and subject areas, analysis of communication processes.
- Social skills: reasoning, presentation techniques and exercises, communication and presentation in media jobs, moderation, conflict management.
Know more – do more
The requirements of the labor market are growing and growing – making it increasingly important to be “fit for the job” after completing your degree program. Curricula are improved on an ongoing basis so as to fit in with developments in the working world and new international trends. This is to prepare our graduates for the beginning of – or the next step in – their careers. Our motto spans from “know more” to “do more” – meaning that we focus more on practical strengths learned. Teaching, learning and exams at FHWien der WKW are completed in modules. This means: Topic blocks make up modules, and at the end of the module there is an exam.
What is a module?
A module is a teaching unit consisting of multiple topic blocks, which are thematically linked and cover a specific area relevant to the degree program. In this module, clearly defined skills will be developed, with an examination of all sub elements at the end.
How does it help students?
Teaching is directed towards learning outcomes. Competency-based learning and fewer exams – which are integrated and more comprehensive – make up the curricula. Students’ personal development and their employability in business is our central goal.
“The institute for Journalism & Media Management offers one of the best degree programs for journalists in the German-speaking world.”
Mag. (FH) Jens Lang
ORF-ZIB Science Editor
“An excellent way of learning the basics of journalism in both theory and practice.”
Mag. Siegmar Schlager
CEO of Falter publishing house
“Curiosity, openness and a strong backbone are necessary for good journalism. A sound degree program is also necessary, like the programs offered by the Department of Journalism & Media Management.”
Mag. Alexander Warzilek
CEO for the Austrian Press Council
“The degree program in Journalism & Media Management prepares students for work in print and online media, radio and TV.”
Dr. phil. Mariele Schulze Berndt M.A.
Job & Career
Graduates from the Department of Journalism & Media Management are often found in one of the following career fields:
- Editor in print media, radio, TV and online
- Program planning
- Editing and interface management
- Product development
- Project management
- Sales organization
- Marketing and advertisement department
Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.
News & Events
Study Program & Contact
The Journalism & Media Management Study Programs offer degree programs that are embedded in both theory and practice, to prepare our students for high-quality journalism. Learn more about us:
- Team & contact
- News & events
Master's Degree Program
Master's Degree Program Journalism & New Media
The Master’s program offers application-oriented and theory-based courses to enable graduates to work in quality journalism and develop their own media projects. The focus is on journalistic know-how for print, TV, radio and online as well as in the use of these skills for multimedia work.