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semesters (180 ECTS)
Bachelor of Arts in Social Sciences
University places
Part-time per year

Study Program

Current developments in the world of media are opening new career fields, classic media professions and their fields of application are growing together, and editorial work no longer takes place only in traditional media houses.

The Journalism & Media Management Study Programs at FHWien der WKW recognized this trend and launched its part-time, evening Bachelor’s degree in Content Production & Digital Media Management in the winter semester of 2014/2015. This degree program prepares journalists and career changers for working in a trimedial newsroom or, more broadly, for trimedial journalism, so that they will be able to professionally conceive and design audio, video and image content for online journalism.

The Bachelor’s degree program in Content Production & Digital Media Management is taught for a maximum of 20 hours per week.


Components of the degree program

  • Journalistic basics
  • New media
  • Journalism & media studies
  • Media law
  • Media economics
  • Internship


Type of degree program

Part-time (PT)

Thursday and Friday all-day + one intensive week per semester (intensive weeks take place in the 1st, 2nd and 3rd semesters, in the first week). The intensive week takes place between Monday morning and Saturday evening.)

Language of instruction

German (single modules in English)

Study-abroad semester



15 weeks

Start of the degree program

Always at the beginning of the winter semester in September

Place of study

wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 metro station Währinger Straße/Volksoper)


Focus & Qualifications

The Bachelor’s degree program in Content Production & Digital Media Management teaches students the following skills and qualifications:

  • Knowledge of different presentation techniques
  • Knowledge of all areas of media and communication
  • Basic knowledge of topics relevant to society
  • Knowledge of the theory und professional practice of journalism mediation
  • Specialist and generalist knowledge in the areas of politics, culture, society etc.
  • Knowledge of the production process in media and of how to use TV and radio equipment, cutting software and editing software
  • Ability to prepare multi-media content (print, online, audio and audiovisual media) from content in different genres and for all media, and the editing of media products
  • Knowledge of business administration for the media and communications industry
  • Knowledge of the practical relevance of labor law, business law, media law and copyright
  • An overview of different application systems
  • In-depth knowledge of the most important production systems
  • Knowledge of all important theories and models in journalism and communication science
  • Knowledge of the textual and formal basis of academic writing


Know more – do more

The requirements of the labor market are growing and growing – making it increasingly important to be “fit for the job” after completing your degree program. Curricula are improved on an ongoing basis so as to fit in with developments in the working world and new international trends. This is to prepare our graduates for the beginning of – or the next step in – their careers. Our motto spans from “know more” to “do more” – meaning that we focus more on practical strengths learned. Teaching, learning and exams at FHWien der WKW are completed in modules. This means: Topic blocks make up modules, and at the end of the module there is an exam.

What is a module?

A module is a teaching unit consisting of multiple topic blocks, which are thematically linked and cover a specific area relevant to the degree program. In this module, clearly defined skills will be developed, with an examination of all sub elements at the end.

How does it help students?

Teaching is directed towards learning outcomes. Competency-based learning and fewer exams – which are integrated and more comprehensive – make up the curricula. Students’ personal development and their employability in business is our central goal.

Job & Career

Career Fields

The degree program prepares journalists and media managers for new challenges in the constantly changing media industry, to have a focus on digital audio visual areas of journalism and to work in:

  • Online editing
  • News agencies
  • Online media
  • Radio and TV stations


Graduates of a Bachelor’s Degree in Content Production & Digital Media Management can expect to find work in one of the following professions:

  • Online editor, online author, online copywriter
  • Digital content producer (focus on audio and video contributions)
  • Data journalist
  • Corporate editor
  • Multimedia project manager
  • Newsroom manager
  • Sales representative
  • Manager in a digital company


Graduates are distinguished by their:

  • Ability to think and act both innovatively and creatively
  • Knowledge of how to use different presentation techniques
  • Communication and reasoning skills
  • Social, communicative and organizational skills
  • Professional and general expertise in the area of media
  • Professional expertise in tri-medial and convergent working
  • Technical qualifications
  • Media production and practical skills
  • Academic skills


Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.

Admission requirements Bachelor's Programs
Admissions procedure Bachelor's Programs

News & Events

Study Programs & Contact

The Journalism & Media Management Study Programs offer theoretically sound and at the same time practice-oriented Bachelor’s and Master’s programs for the entry into quality journalism. Learn more about us:

  • Team & Contact
  • News & Events
  • Projects

Master's Degree Program

Master's Degree Program Journalism & New Media

The Master’s program offers application-oriented and theory-based courses to enable graduates to work in quality journalism and develop their own media projects. The focus is on journalistic know-how for print, TV, radio and online as well as in the use of these skills for multimedia work.

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