Creative minds for professional communication in a digitally networked media world:
- Interlinking of digital and classic communication channels
- Storytelling, image editing, video and audio production
- Social media, content creation and influencer marketing as elective
- Real assignments with clients in business field projects
Education at the highest level
The Bachelor’s Degree Program in Corporate Communication is accredited and certified by:
IAA (International Advertising Association AUSTRIA CHAPTER)
PRVA (Public Relations Verband Austria)
Type of degree program
Full-Time (FT), Part-time (PT)
Mon–Fri: 8:30–17:20 (4–5 times per week),
occasionally on Saturdays
occasionally on Saturdays
Language of instruction
German (some modules in English)
In the 4th semester:
In the 5th semester, credit transfer possible for students working in a related field
Start of the degree program
September until June
Place of study
wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 metro station Währinger Straße/Volksoper)
30–40 % distance learning
To the dates of the information events
- Dates & Deadlines
- Admission requirements Bachelor’s programs
- Admissions procedure Bachelor’s programs
The Bachelor’s degree program Corporate Communication is also completely taught in English. More information here.
€ 363.36 per semester (excl. Austrian students’ union fee)
Focus & Qualifications
- All communication disciplines such as public relations, advertising and internal communications with a focus on digital media
- Creative aspects of corporate communication including content creation and use of digital tools
- Social skills such as presentation techniques and working in a team
- Using the knowledge gained directly in business field projects and case studies
- Focus on sustainability and Sustainable Development Goals
- Specialization in electives such as social media, content creation and influencer marketing, data driven marketing and event management & live marketing etc.
Business field project with Ottakringer
Making the Ottakringer brand more attractive to a young target group was the task of our part-time students from the Bachelor’s program in Corporate Communication.
Business field project with Almdudler
In a business field project with Almdudler, our full-time students from the Bachelor’s program in Corporate Communication developed integrated marketing concepts for the sugar-free variant.
|Communication and Media Science||6|
|Fields of Corporate Communication||6|
|Organizational Communication & Ethics||6|
|Management & Business Information Systems||6|
|Applied Digital Communication||6|
|Collaboration & Communication||6|
|Research Skills & Methods 1||6|
|Business Field Project 1||6|
|Advertising & Media||6|
|Content Creation 1 – Fundamentals||6|
|Business Administration & Finances||6|
|Research Skills & Methods 2||6|
|Content Creation 2 – Visuals & Video||6|
|Economics & Sustainability||6|
|Bachelor’s Thesis Conception||6|
|Private Business Law||6|
|Bachelor’s Thesis Composition||6|
|Business Field Project 2||6|
|Developments in Digital Communication||6|
|Content Creation 3 – Text & Audio||6|
|Sustainable Innovation & Trends||6|
Quotes of graduates & lecturers
Three factors are essential for success in the private sector: how much added value you bring, how good your network is, and how much you burn for your cause! Factors that are focused during the Bachelor's program in Corporate Communication. Thanks to the interplay of theory and practice, I was able to develop from assistant to senior manager within a very short time while still studying. Today, I am an entrepreneur and CEO of an advertising agency and successfully use the network and knowledge I built up during my studies to scale our group of companies.
I was able to acquire the broad skillset which helped me to launch one of the most well-known fashion labels in the country and run an award-winning blog. However, the biggest asset I learned over the course of my studies is the ability to relate well to people. Social skills are the foundation for the companies I have built over the years, some of which I still successfully run with former fellow students.
As graduates you will master all corporate communication disciplines such as marketing, advertising, PR and internal communication and will be able to integrate them into a communication concept. Our lecturers deliver up-to-date information drawn straight from practice, with a focus on the topics of digitalization and sustainability. As communications generalists, you will be equipped for all challenges in a dynamic and digitalized environment of communication.
We educate the communication generalists of tomorrow. Our graduates are fit for the job – their expertise goes far beyond the disciplines of advertising, public relations, brand management, corporate identity or marketing. As the majority of our lecturers are practitioners, our students gain in-depth, practically relevant knowledge from experts and are able to expand their communication network during their studies.
The content of the lectures and especially the business field projects were good preparation for professional life: Communication with customers, working in a team and at the same time creative development are central in many jobs. Working on real projects gave us a great insight into a wide range of industries and challenged our adaptability.
I jumped at the chance to start the Bachelor's program in Corporate Communication right after graduating from high school. One of the USPs of the program is that we carry out business field projects with real companies. Integrated communication concepts are required, which are presented to the big players in the business world. In a pitch, our concept won and we were allowed to present it to the client at the corporate headquarters in Munich. That was definitely my highlight of the study program.
Job & Career
As a graduate you are ready for a job in a digitally networked world. With a broad, in-depth and practice-oriented professional knowledge you will be in demand in all areas of communication. The following professional fields are open to you after successful completion of your studies:
- Corporate communication including sustainability communication
- Public relations, internal communication and employer branding
- Marketing and advertising: media planning, search engine marketing, digital analytics etc.
- Digital communication: social media and influencer communication, content marketing
- Event communication and sponsoring
- and much more
Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.
News & Events
Study Programs & Contact
The Communication Management Study Programs prepare our students to become communication professionals with an overview in the digital age. Learn more about:
- Team & contact
- News & events
Master's Degree Program
Master's Degree Program Communication Management
In the part-time Master’s program we train you as communication professionals with leadership skills and a strategic view of holistic, integrated communications. In contrast to pure specialization, you are optimally prepared for a management position in all areas of the communications industry after graduation. The degree program is taught in German.