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Duration
6
semesters (180 ECTS)
Degree
BA
Bachelor of Arts in Business
University places per year
68
34 FT, 34 PT

Study Program

Creative minds for professional communication in a digitally networked media world:

Highlights

  • Interlinking of digital and classic communication channels
  • Storytelling, image editing, video and audio production
  • Social media, content creation and influencer marketing as elective
  • Real assignments with clients in business field projects

Education at the highest level

The Bachelor’s Degree Program in Corporate Communication is accredited and certified by:

IAA (International Advertising Association AUSTRIA CHAPTER)

PRVA (Public Relations Verband Austria)

International Advertising Association Austria ChapterPRVA geprüft

Organization

Type of degree program

Full-Time (FT), Part-time (PT)

Full-time (FT):

Mon–Fri: 8:30–17:20 (4–5 times per week),
occasionally on Saturdays

Part-time (PT):

Mon–Thur: 18:30–21:45,
Fri: 16:30–21:45,
occasionally on Saturdays

Language of instruction

German (some modules in English)

Study-abroad semester

In the 4th semester:
FT: obligatory
PT: optional

Internship

In the 5th semester, credit transfer possible for students working in a related field

Start of the degree program

September until June

Place of study

wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 metro station Währinger Straße/Volksoper)

30–40 % distance learning

Application

Information events

To the dates of the information events

Admissions procedure

Important notice

The Bachelor’s degree program Corporate Communication is also completely taught in English. More information here.

Costs

€ 363.36 per semester (excl. Austrian students’ union fee)

More information

Brush-Up courses

fit4fh Brush-Up courses for Bachelor’s students

Focus & Qualifications

  • All communication disciplines such as public relations, advertising and internal communications with a focus on digital media
  • Creative aspects of corporate communication including content creation and use of digital tools
  • Social skills such as presentation techniques and working in a team
  • Using the knowledge gained directly in business field projects and case studies
  • Focus on sustainability and Sustainable Development Goals
  • Specialization in electives such as social media, content creation and influencer marketing, data driven marketing and event management & live marketing etc.

Business field project with Ottakringer

Making the Ottakringer brand more attractive to a young target group was the task of our part-time students from the Bachelor’s program in Corporate Communication.

Business field project with Almdudler

In a business field project with Almdudler, our full-time students from the Bachelor’s program in Corporate Communication developed integrated marketing concepts for the sugar-free variant.

Curriculum

1st semester
Module ECTS
Communication and Media Science 6
Fields of Corporate Communication 6
Organizational Communication & Ethics 6
Management & Business Information Systems 6
Social Skills 6
2nd semester
Module ECTS
Applied Digital Communication 6
Marketing 6
Public Relations 6
Collaboration & Communication 6
Research Skills & Methods 1 6
3rd semester
Module ECTS
Business Field Project 1 6
Advertising & Media 6
Content Creation 1 – Fundamentals 6
Business Administration & Finances 6
Research Skills & Methods 2 6
4th semester
Module ECTS
Elective options:

  • Social Media, Content Creation & Influencer Marketing
  • Event Management & Live Marketing
  • Sales Excellence
  • Data Driven Marketing
  • Performance Control & Resilience
  • Better Communication for a Better World
12
Content Creation 2 – Visuals & Video 6
Economics & Sustainability 6
Bachelor’s Thesis Conception 6
5th semester
Module ECTS
Professional Internship 6
Private Business Law 6
Bachelor’s Thesis Composition 6
6th semester
Module ECTS
Business Field Project 2 6
Developments in Digital Communication 6
Content Creation 3 – Text & Audio 6
Sustainable Innovation & Trends 6
Bachelor’s Examination 6
Download Information Folder incl. Curriculum (in German)

Quotes of graduates & lecturers

Job & Career

As a graduate you are ready for a job in a digitally networked world. With a broad, in-depth and practice-oriented professional knowledge you will be in demand in all areas of communication. The following professional fields are open to you after successful completion of your studies:

  • Corporate communication including sustainability communication
  • Public relations, internal communication and employer branding
  • Marketing and advertising: media planning, search engine marketing, digital analytics etc.
  • Digital communication: social media and influencer communication, content marketing
  • Event communication and sponsoring
  • and much more

Application

Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.

Admission requirements Bachelor's programs
Admissions procedure Bachelor's programs

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News & Events

Study Programs & Contact

The Communication Management Study Programs prepare our students to become communication professionals with an overview in the digital age. Learn more about:

  • Team & contact
  • Projects
  • News & events
  • International

Master's Degree Program

Master's Degree Program Communication Management

In the part-time Master’s program we train you as communication professionals with leadership skills and a strategic view of holistic, integrated communications. In contrast to pure specialization, you are optimally prepared for a management position in all areas of the communications industry after graduation. The degree program is taught in German.

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