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semesters (180 ECTS)
Bachelor of Arts in Business
University places per year
34 FT, 34 PT

Study Program

Creative minds for professional communication in a digitally networked media world:


  • Interlinking of digital and classic communication channels
  • Storytelling, image editing, video and audio production
  • Social media, content creation and influencer marketing as elective
  • Real assignments with clients in business field projects

Education at the highest level

The Bachelor’s Degree Program in Corporate Communication is accredited and certified by:

IAA (International Advertising Association AUSTRIA CHAPTER)

PRVA (Public Relations Verband Austria)

International Advertising Association Austria ChapterPRVA geprüft


Type of degree program

Full-Time (FT), Part-time (PT)

Full-time (FT):

Mon–Fri: 8:30–17:20 (4–5 times per week),
occasionally on Saturdays

Part-time (PT):

Mon–Thur: 18:30–21:45,
Fri: 16:30–21:45,
occasionally on Saturdays

Language of instruction

German (some modules in English)

Study-abroad semester

In the 4th semester:
FT: obligatory
PT: optional


In the 5th semester, credit transfer possible for students working in a related field

Start of the degree program

September until June

Place of study

wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 metro station Währinger Straße/Volksoper)

30–40 % distance learning


Information events

To the dates of the information events

Admissions procedure

Important notice

The Bachelor’s degree program Corporate Communication is also completely taught in English. More information here.


€ 363.36 per semester (excl. Austrian students’ union fee)

More information

Brush-Up courses

fit4fh Brush-Up courses for Bachelor’s students

Focus & Qualifications

  • All communication disciplines such as public relations, advertising and internal communications with a focus on digital media
  • Creative aspects of corporate communication including content creation and use of digital tools
  • Social skills such as presentation techniques and working in a team
  • Using the knowledge gained directly in business field projects and case studies
  • Focus on sustainability and Sustainable Development Goals
  • Specialization in electives such as social media, content creation and influencer marketing, data driven marketing and event management & live marketing etc.

Business field project with Ottakringer

Making the Ottakringer brand more attractive to a young target group was the task of our part-time students from the Bachelor’s program in Corporate Communication.

Business field project with Almdudler

In a business field project with Almdudler, our full-time students from the Bachelor’s program in Corporate Communication developed integrated marketing concepts for the sugar-free variant.


1st semester
Module ECTS
Communication and Media Science 6
Fields of Corporate Communication 6
Organizational Communication & Ethics 6
Management & Business Information Systems 6
Social Skills 6
2nd semester
Module ECTS
Applied Digital Communication 6
Marketing 6
Public Relations 6
Collaboration & Communication 6
Research Skills & Methods 1 6
3rd semester
Module ECTS
Business Field Project 1 6
Advertising & Media 6
Content Creation 1 – Fundamentals 6
Business Administration & Finances 6
Research Skills & Methods 2 6
4th semester
Module ECTS
Elective options:

  • Social Media, Content Creation & Influencer Marketing
  • Event Management & Live Marketing
  • Sales Excellence
  • Data Driven Marketing
  • Performance Control & Resilience
  • Better Communication for a Better World
Content Creation 2 – Visuals & Video 6
Economics & Sustainability 6
Bachelor’s Thesis Conception 6
5th semester
Module ECTS
Professional Internship 6
Private Business Law 6
Bachelor’s Thesis Composition 6
6th semester
Module ECTS
Business Field Project 2 6
Developments in Digital Communication 6
Content Creation 3 – Text & Audio 6
Sustainable Innovation & Trends 6
Bachelor’s Examination 6
Download Information Folder incl. Curriculum (in German)

Quotes of graduates & lecturers

Job & Career

As a graduate you are ready for a job in a digitally networked world. With a broad, in-depth and practice-oriented professional knowledge you will be in demand in all areas of communication. The following professional fields are open to you after successful completion of your studies:

  • Corporate communication including sustainability communication
  • Public relations, internal communication and employer branding
  • Marketing and advertising: media planning, search engine marketing, digital analytics etc.
  • Digital communication: social media and influencer communication, content marketing
  • Event communication and sponsoring
  • and much more


Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.

Admission requirements Bachelor's programs
Admissions procedure Bachelor's programs

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Study Programs & Contact

The Communication Management Study Programs prepare our students to become communication professionals with an overview in the digital age. Learn more about:

  • Team & contact
  • Projects
  • News & events
  • International

Master's Degree Program

Master's Degree Program Communication Management

In the part-time Master’s program we train you as communication professionals with leadership skills and a strategic view of holistic, integrated communications. In contrast to pure specialization, you are optimally prepared for a management position in all areas of the communications industry after graduation. The degree program is taught in German.

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