Skip to main content
Bachelor’s Program

Corporate Communication

The degree introduces the scientific principles of individual and mass media communication. Following this, all relevant areas of communication (public relations, advertising, marketing, event communication, corporate identity etc.) as well as business management and legal fundamentals are covered.

The degree program’s focus is on integrated communication, linking different communication measures and thus increasing impact and efficiency, without forgetting the communication goal.

Duration
6
semesters (180 ECTS)
Degree
BA
Bachelor of Arts in Business
University places per year
102
34 FT, 34 PT, 34 block variant

Study Program

Highlights

  • Business field projects with external clients
  • Essential practical skills in text and video workshops
  • A clear focus on innovative developments and trends in communication (e.g. digitalization)
  • Specialization within the framework of six extensive electives (Mobile Marketing, Influencer Marketing, Event Management, Open Business, Communication, Marketing & Sales in European Markets, Performance Control and Resilience in Sales) in the 4th semester

 

Education at the highest level

The Bachelor’s Degree Program in Corporate Communication is certified by:

IAA (International Advertising Association AUSTRIA CHAPTER)

PRVA (Public Relations Verband Austria)

International Advertising Association Austria ChapterPublic Relations Verband Austria

Organization

Type of degree program

Full-Time (FT), Part-time (PT) or block variant (BB)

Teaching on four to five days per week in this time frame:

Part-time:

  • Monday – Thursday: 18:30-21:45
  • Friday: 16:30-21:45
  • (Occasionally on Saturdays)*

Full-time:

  • Four to five times per week, on average for between 15 and 20 hours a week*
  • (Occasionally on Saturdays)*

Block variant:

  • Monday / Thursday: 8:30 – 17:20
  • Tuesday / Wednesday: 18:30 – 21:45, plus an intensive week per semester*

* On average over 6 semesters

Language of instruction

German (some modules in English)

Study-abroad semester

FT: obligatory
PT: optional

Internship

From the 5th semester for at least 450 hours, transfer credits possible for students working in a related field

Start of the degree program

September to June

Place of study

wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 metro station Währinger Straße/Volksoper)

Application

Application

Important notice

The Bachelor’s degree program Corporate Communication is also completely taught in English. More information here.

Costs

€ 363.36 per semester (excl. Austrian students’ union fee)

More information

Brush-Up courses

fit4fh Brush-Up courses for Bachelor’s students

Focus & Qualifications

In the Bachelor’s degree program in Corporate Communication, we prepare our students to become tomorrow’s communication generalists. Our graduates are ready for the job – their know-how goes far beyond the disciplines of advertisement, public relations, brands, corporate identity or marketing.

80% of the lecturers are practitioners and experts; students are thus given first-hand knowledge and can make valuable first contacts during their studies.

Content is delivered in a variety of formats; whether as classic lectures, e-lectures, flipped classrooms, discussions or team work. Communication and social skills are perfected in the form of workshops.

Furthermore, communication projects are carried out from the very first semester and integrated communication projects are created in cooperation with business partners.

Degree Program Focus

  • Communicative skills and social skills are perfected in the form of workshops
  • Integrated communication concepts are created together with business partners
  • A clear focus on innovative developments and trends in communication (e.g. digitalization)
  • Specialization within the framework of six extensive electives (5th and 6th semester, 144 teaching units)
    – New Media
    – Event Management
    – Creative Design
    – NPO Communications
    – Marketing & Sales – Business Controlling
    – Communication, Marketing & Sales in European Markets

Important: Electives are held on weekday evenings or throughout the day on Saturdays. The number of participants per elective is limited. In the case of overbooking there will be a selection process. The elective stays the same in both the 5th and the 6th semester.

Curriculum

Know more – do more

The requirements of the labor market are growing and growing – making it increasingly important to be “fit for the job” after completing your degree program. Curricula are improved on an ongoing basis so as to fit in with developments in the working world and new international trends. This is to prepare our graduates for the beginning of – or the next step in – their careers. Our motto spans from “know more” to “do more” – meaning that we focus more on practical strengths learned. Teaching, learning and exams at FHWien der WKW are completed in modules. This means: Topic blocks make up modules, and at the end of the module there is an exam.

What is a module?

A module is a teaching unit consisting of multiple topic blocks, which are thematically linked and cover a specific area relevant to the degree program. In this module, clearly defined skills will be developed, with an examination of all sub elements at the end.

How does it help students?

Teaching is directed towards learning outcomes. Competency-based learning and fewer exams – which are integrated and more comprehensive – make up the curricula. Students’ personal development and their employability in business is our central goal.

Job & Career

The practice-based combination of expertise in individual communication disciplines and fundamental knowledge of business administration steers our communication generalists towards the right path for a future leadership position.

Job perspectives and career fields

Graduates from the Bachelor’s degree program in Corporate Communication at FHWien der WKW are sought after in all areas of communication, as well as in agencies, in companies, organizations and institutions. Graduates can be found in the following areas:

  • Internal public relations
  • External public relations
  • Press, media relations, media management
  • Advertisement
  • Promotions
  • Direct marketing
  • Event communication, fairs and event organization
  • Sponsoring
  • Corporate identity
  • Marketing in general (focus on marketing communication)
  • Specialist marketing in publishing
  • Corporate Communications

Qualifications and skills

Businesses/Organizations

  • Support and representation of management in one of the sectors in all areas of communication described on the left
  • Offering executive management and other managers advice and support in all areas of communication
  • Taking charge of specific areas in one of the above described sectors
  • Support for the coordination (content, time, location and form) of the areas of communication (corporate identity, advertising, PR, internal communication etc.)
  • Implementation of integrated communication concepts

Agency

  • Support and representation of the head of agency
  • Independent responsibility for individual agency sectors
  • Customer acquisition
  • Independent responsibility and strategic support of customers in specific areas of communication

Application

Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.

Admission requirements Bachelor's programs
Admissions procedure Bachelor's programs

Subscribe to the Newsletter "All About Studying at FHWien"

Information about Study Programs & Application

Sie interessieren sich für ein Studium an der FHWien der WKW, Österreichs führender Fachhochschule für Management & Kommunikation? Dann abonnieren Sie jetzt unseren Newsletter „Informieren & studieren“ und erhalten Sie Wissenswertes zu Ihrem Wunsch-Studium und Tipps für Ihre Bewerbung um einen Studienplatz an der FHWien der WKW!

Are you interested in studying at FHWien der WKW, Austria’s leading university of applied sciences for management & communication? If so, then sign up for our newsletter “All About Studying at FHWien” and learn more about your favorite study program at FHWien der WKW and get exclusive application tips!

Sie interessieren sich für ein Studium an der FHWien der WKW, Österreichs führender Fachhochschule für Management & Kommunikation? Dann abonnieren Sie jetzt unseren Newsletter "Informieren & studieren" und erhalten Sie Wissenswertes zu Ihrem Studium an der FHWien der WKW!

Are you interested in studying at FHWien der WKW, Austria’s leading university of applied sciences for management & communication? If so, then sign up for our newsletter “All About Studying at FHWien” and learn more about your study program at FHWien der WKW!

In welcher Sprache möchten Sie den Newsletter erhalten?

In which language do you want to receive our newsletter?

Deutsch  English 


News & Events

Study Programs & Contact

The Communication Management Study Programs at FHWien der WKW prepare the students to become tomorrow’s communication generalists. Learn more about us:

  • Team & contact
  • Projects
  • News & events

Master's Degree Program

Master's Degree Program Communication Management

We train the communication professionals of the future in our part-time Master’s program. Our graduates are in demand where a holistic, strategic view of communication problems and solutions is required rather than pure specialization.