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semesters (180 ECTS)
Bachelor of Arts in Business
University places per year
66 FT (German); 33 FT (bilingual); 34 PT

Study Program

Your first steps in the world of management!

The Bachelor’s degree program Management & Entrepreneurship fulfills business requirements for universally useful managers. Our lecturers are experts from the worlds of business and science and help ensure our teaching combines the perfect balance of theory and practice.

Students are not just taught the required specialist knowledge; we also work with them to further develop their methodical, communicative and social skills. Dedication, ability to work in a team and the willingness of students to self-reflect after feedback are our core values.

Become a coveted business generalist!


  • Cross-divisional tasks, case Studies, projects with partner businesses
  • Focus on internationalization
  • Promotion of leadership and communication skills, personal development, career planning
  • Specialization:
    • Financial Management
    • Human Resource Management
    • Marketing, Entrepreneurship and Start-up Management
    • Innovation and Change Management
    • Law



Type of degree program & Time frame

Full-time (FT + bilingual): 8:30–18:30 (mostly Mon-Fri 8:30–13:40), in the 5th semester together with the PT students and occassionally on Saturday possible

Part-time (PT): Mon–Thur: 18:30–21:45, Fri: 14:50–21:45 if required occasionally on Saturday possible, in the 5th semester one intensive week (Mon–Sat 8:30-18:30), follow-up exams possible from 16:00 on weekdays

Language of instruction

Full-time: German (some modules in English)
Full-time bilingual: German/English
Part-time: German (some modules in English)

Study-abroad semester

In the 4rd Semester (Full-time: obligatory; Part-time: optional)


Internship in the 6th semester (duration minimum 450 hours)
Transfer credit possible for students working in a related field while studying

Start of the degree program

At the beginning of the winter semester in September

Place of study

wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 metro station Währinger Straße/Volksoper)


Information Events

Current dates



€ 363.36 per semester (excl. Austrian students’ union fee)
+ approx. € 200,- for books

More information

Brush-Up courses

fit4fh Brush-Up courses for Bachelor students

Focus & Qualifications

Solid business administration skills, as well as methodical skills, communication skills and social skills give students the opportunity to work in a large number of industries and functions.

The focus of the degree program

The degree programs are based on the following four areas:

Comprehensive knowledge in business administration and business law

i.e. strategic and operative management, accounting, business controlling, marketing, HR management, organization, business law

Entrepreneurial thinking and interdisciplinary analytical skills

i.e. case studies, business simulations, business field projects with partner companies

Development of methodical, communicative and social skills

i.e. project management, research skills and methods, business English, personality development, team work, career planning and entrepreneurial skills

Specialization in one of the five following areas

Financial Management, Human Resource Management, Marketing, Entrepreneurship and Start-up Management, Innovation and Change Management, Law

Target groups

The Bachelor’s degree program in Management & Entrepreneurship is geared towards the following target groups:

  • Graduates from all types of secondary school, who see a future for themselves in management and who want to keep all sectors and career fields open (i.e. business controlling, marketing, HR)
  • (Future) business leaders, who want to implement their new business ideas and want to lead a crisis-proof company
  • People in technical or scientific career fields, who need solid business studies skills to be promoted to a management position
  • Commercial specialists who need a good understanding of how businesses work, so as to further their careers.

Practical relevance

The high level of practical relevance guarantees that we are at the forefront of business and that our graduates will have excellent chances on the labor market.

During the first three semesters of the Bachelor’s degree, the theoretical fundamentals of business administration (i.e. responsible management, accounting, marketing, HR management) and business law (i.e. contract law, company law) are covered. The development of methodical, communicative and social skills are also concentrated on in the first three semesters.

In the 4th, 5th and 6th semester, analysis of the connections between the different areas of expertise comes to the fore (lateral thinking). In the last few semesters the practical relevance of teaching increases. Practical relevance is ensured by introducing guest lecturers from companies, internships and allowing students to carry out real-life business field projects. The practical relevance of the degree program is guaranteed throughout, due to the employment of external lecturers with a background in business.

Our practical partners


Know more – do more

The requirements of the labor market are growing and growing – making it increasingly important to be “fit for the job” after completing your degree program. Curricula are improved on an ongoing basis so as to fit in with developments in the working world and new international trends. This is to prepare our graduates for the beginning of – or the next step in – their careers. Our motto spans from “know more” to “do more” – meaning that we focus more on practical strengths learned. Teaching, learning and exams at FHWien der WKW are completed in modules. This means: Topic blocks make up modules, and at the end of the module there is an exam.

Language of instruction

Full-time: German (some modules in English)
Full-time bilingual: German/English
Part-time: German (some modules in English)

Study-abroad semester

In the 4rd Semester (Full-time: obligatory; Part-time: optional)


Internship in the 6th semester (duration minimum 450 hours)
Transfer credit possible for students working in a related field while studying

Job & Career

Career fields

Constantly changing tasks in a dynamic business environment make up the job careers of today. The requirements on employees change multiple times throughout their careers. This is especially true for those who have a management position. Flexible business generalists with the ability to analyze across disciplines (lateral thinking), who are equipped to take on responsibility are important for the labor market. The Bachelor’s degree program in Management & Entrepreneurship comprehensively prepares you for this!

Career possibilities in all sectors (i.e. sector, trade, consultancy) for all sizes of company and functional areas (i.e. business controlling, marketing, HR). Graduates from Management & Entrepreneurship have various career options:

  • Junior manager in the area of business controlling, finance, marketing, HR, organization etc.
  • Assistant to the CEO
  • Project management
  • Management consulting
  • Company start-up

Surveys regularly confirm the fantastic integration of our graduates on the labor market (for example in the IHS graduate monitoring from 2015).


Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.

Admission requirements Bachelor's programs
Admissions procedure BA Management & Entrepreneurship

News & Events

Study Programs & Contact

The Management & Entrepreneurship Study Programs train the leaders and business founders of the future. Learn more about the Study Programs.

Master's Degree Program

Master's Degree Program Executive Management

The Master’s degree program in Executive Management offer graduates a two-year, part-time, generalist business degree for managers. Graduates of this program are equipped with all the necessary skills to manage companies that want to exploit their growth potential internationally.

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