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Bachelor of Arts in Business
University places
per academic year

Study Program

Communication: in medias res

In the Bachelor’s program in Corporate Communication, we prepare our students to become tomorrow’s communication generalists. Our graduates add value to their future employers from day one and their know-how goes far beyond the pure discipline of marketing or public relations.

80% of the lecturers are practitioners and experts; students are thus given first-hand knowledge and can make valuable first contacts during their studies. Content is delivered in a variety of formats; whether as classic lectures, e-lectures, flipped classrooms, discussions or team work. Communication and social skills are perfected in the form of workshops.

Furthermore, communication projects are carried out from the very first semester and integrated communication projects are created in cooperation with business partners.

Our graduates are in demand in all areas of communication, whether in agencies, in small companies, or international organizations or institutions.


  • Business field projects with external clients
  • Essential practical skills in text and video workshops
  • A clear focus on innovative developments and trends in communication (e.g. digitalization)
  • Specialization within the framework of six extensive electives (Mobile Marketing, Influencer Marketing, Event Management, Open Business, Communication, Marketing & Sales in European Markets, Performance Control and Resilience in Sales) in the 4th semester


Education at the highest level

The Bachelor’s Degree Program in Corporate Communication is accredited and certified by:

IAA (International Advertising Association AUSTRIA CHAPTER)

PRVA (Public Relations Verband Austria)

International Advertising Association Austria ChapterPRVA geprüft


Type of degree program

Part-time (PT)

Mon/Thu: 08:30 – 17:20
Tue/Wed: 18:30 – 21:45

Language of instruction


Study-abroad semester

Recommended but not mandatory


Mandatory in the 5th semester for at least 450 hours; credits for students who already have relevant experience is possible

Academic year

September until June

Place of study

wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 station Währinger Straße/Volksoper)


Information events

To the dates of the information events

Admissions procedure

Important information

This program is also taught in German Language (Kommunikationswirtschaft). Find more information here.

Tuition fees

€ 363.36 per semester (excl. Austrian students’ union fee)

More information

Brush-Up courses

fit4fh Brush-Up courses for Bachelor students

Focus & Qualifications

The degree program provides a broad introduction to the scientific fundamentals of individual and mass media communication. Building from this, further relevant disciplines of communication (public relations, advertising, marketing, event communication, corporate identity, etc.) as well as business and legal principles are taught during the course.

The focus is on networking and integration and the associated increase in efficiency – with a clear view of the respective communication target.

Degree Program Focus

  • Communicative skills and social skills are perfected in the form of workshops
  • Integrated communication concepts are created together with business partners
  • A clear focus on innovative developments and trends in communication (e.g. digitalization)
  • In-depth review and specialization within the framework of the following six extensive electives (4th Semester, 120 teaching units):
    – Mobile Marketing
    – Influencer Marketing
    – Event Management
    – Performance Control and Resilience in Sales* (Selbststeuerung und Resilienz im Vertrieb)
    – Open Business
    – Communication, Marketing & Sales in European Markets

(* taught in German)

Important: The electives take place in the evenings or on Saturdays. The number of places in each elective is limited. Should an elective be oversubscribed, a selection procedure may be adopted.


Know more – do more

The requirements of the labor market are growing and growing – making it increasingly important to be “fit for the job” after completing your degree program. Curricula are improved on an ongoing basis so as to fit in with developments in the working world and new international trends. This is to prepare our graduates for the beginning of – or the next step in – their careers. Our motto spans from “know more” to “do more” – meaning that we focus more on practical strengths learned. Teaching, learning and exams at FHWien der WKW are completed in modules. This means that topic blocks are made up of modules and at the end of each of them there is an exam.

What is a module?

A module is a teaching unit consisting of multiple topic blocks, which are thematically linked and cover a specific area relevant to the degree program. In modules clearly defined skills are developed, with an examination of all sub elements at the end.

How does it help students?

Teaching is directed towards learning outcomes. Competency-based learning and fewer exams – which are integrated and more comprehensive – make up the curricula. Students’ personal development and their employability in business is our central goal.

Download Information Folder incl. Curriculum

Quotes of graduates & lecturers

Job & Career

Our graduates are in demand in all areas of communication, in agencies, as well as in companies, organizations and institutions. The following occupational fields are open to them at a junior or assistant level:

  • Corporate communication
  • Public relations
  • Press work, media work, media management
  • Online communication and social media
  • Advertising and marketing in general (focus on market communication)
  • Event communication


Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.

Requirements for the Bachelor's Program Corporate Communication
Admissions procedure Bachelor's programs

News & Events

Studying in Vienna

Studying in Vienna means getting to know a fascinating, dynamic city in the heart of Europe. Famous for its high quality of life, Vienna makes visitors feel right at home almost immediately. Whether visiting a traditional Viennese café, a busy pub, a hip new restaurant, or one of its numerous parks, you will find that Vienna offers countless ways to relax and enjoy the city.

Vienna is a hub for culture and art with a multitude of sport, culinary, music and cultural events taking place throughout the year. Being at the heart of Europe, it is a great point of departure for short trips to the mountains, lakes and other neighboring vibrant cities.

Study Program & Contact

The Communication Management Study Programs prepare our students to become tomorrow’s communication generalists. Learn more about the Communication Management Study Programs:

  • team & contact
  • projects
  • news & events

Master's Degree Program

Master's Degree Program Communication Management

We train the communication professionals of the future in our part-time Master’s program. Our graduates are in demand where a holistic, strategic view of communication problems and solutions is required rather than pure specialization.

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