Study Program
Communication: in medias res
In the Bachelor’s program in Corporate Communication, we prepare our students to become tomorrow’s communication generalists. Our graduates add value to their future employers from day one and their know-how goes far beyond the pure discipline of marketing or public relations.
80% of the lecturers are practitioners and experts; students are thus given first-hand knowledge and can make valuable first contacts during their studies. Content is delivered in a variety of formats; whether as classic lectures, e-lectures, flipped classrooms, discussions or team work. Communication and social skills are perfected in the form of workshops.
Furthermore, communication projects are carried out from the very first semester and integrated communication projects are created in cooperation with business partners.
Our graduates are in demand in all areas of communication, whether in agencies, in small companies, or international organizations or institutions.
Highlights
- Business field projects with external clients
- Essential practical skills in text and video workshops
- A clear focus on innovative developments and trends in communication (e.g. digitalization)
- Specialization within the framework of six extensive electives (Mobile Marketing, Influencer Marketing, Event Management, Open Business, Communication, Marketing & Sales in European Markets, Performance Control and Resilience in Sales) in the 4th semester
Education at the highest level
The Bachelor’s Degree Program in Corporate Communication is accredited and certified by:
IAA (International Advertising Association AUSTRIA CHAPTER)
PRVA (Public Relations Verband Austria)
Organization
Type of degree program
Part-time (PT)
Mon/Thu: 08:30 – 17:20
Tue/Wed: 18:30 – 21:45
Language of instruction
English
Study-abroad semester
Recommended but not mandatory
Internship
Mandatory in the 5th semester for at least 450 hours; credits for students who already have relevant experience is possible
Academic year
September until June
Place of study
wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 station Währinger Straße/Volksoper)
Application
Information events
To the dates of the information events
Admissions procedure
- Requirements for our Bachelor’s degree program Corporate Communication
- Admissions procedure for our Bachelor’s programs
- Deadlines & Dates
Important information
This program is also taught in German Language (Kommunikationswirtschaft). Find more information here.
Tuition fees
€ 363.36 per semester (excl. Austrian students’ union fee)
Brush-Up courses
Focus & Qualifications
The degree program provides a broad introduction to the scientific fundamentals of individual and mass media communication. Building from this, further relevant disciplines of communication (public relations, advertising, marketing, event communication, corporate identity, etc.) as well as business and legal principles are taught during the course.
The focus is on networking and integration and the associated increase in efficiency – with a clear view of the respective communication target.
Degree Program Focus
- Communicative skills and social skills are perfected in the form of workshops
- Integrated communication concepts are created together with business partners
- A clear focus on innovative developments and trends in communication (e.g. digitalization)
- In-depth review and specialization within the framework of the following six extensive electives (4th Semester, 120 teaching units):
– Mobile Marketing
– Influencer Marketing
– Event Management
– Performance Control and Resilience in Sales* (Selbststeuerung und Resilienz im Vertrieb)
– Open Business
– Communication, Marketing & Sales in European Markets
(* taught in German)
Important: The electives take place in the evenings or on Saturdays. The number of places in each elective is limited. Should an elective be oversubscribed, a selection procedure may be adopted.
Curriculum
Know more – do more
The requirements of the labor market are growing and growing – making it increasingly important to be “fit for the job” after completing your degree program. Curricula are improved on an ongoing basis so as to fit in with developments in the working world and new international trends. This is to prepare our graduates for the beginning of – or the next step in – their careers. Our motto spans from “know more” to “do more” – meaning that we focus more on practical strengths learned. Teaching, learning and exams at FHWien der WKW are completed in modules. This means that topic blocks are made up of modules and at the end of each of them there is an exam.
What is a module?
A module is a teaching unit consisting of multiple topic blocks, which are thematically linked and cover a specific area relevant to the degree program. In modules clearly defined skills are developed, with an examination of all sub elements at the end.
How does it help students?
Teaching is directed towards learning outcomes. Competency-based learning and fewer exams – which are integrated and more comprehensive – make up the curricula. Students’ personal development and their employability in business is our central goal.
Quotes of graduates & lecturers
We educate the communication generalists of tomorrow. Our graduates are fit for the job – their expertise goes far beyond the disciplines of advertising, public relations, brand management, corporate identity or marketing. As the majority of our lecturers are practitioners, our students gain in-depth, practically relevant knowledge from experts and are able to expand their communication network during their studies.
I had been working already a few years in marketing when I decided to do my bachelor and I wanted it to be in English. When I was looking at universities in Vienna, I found FHWien der WKW. I saw their English program and I knew that's the one I wanted to apply for. My favorite part about this program is the fact that the lecturers actually work in the field and can bring relevant and up-to-date knowledge. Besides, Vienna is a really nice dynamic city to go to to study.
Job & Career
Our graduates are in demand in all areas of communication, in agencies, as well as in companies, organizations and institutions. The following occupational fields are open to them at a junior or assistant level:
- Corporate communication
- Public relations
- Press work, media work, media management
- Online communication and social media
- Advertising and marketing in general (focus on market communication)
- Event communication
Application
Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.
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