Digital and analog – with marketing & sales to professional success:
- Digital marketing with hands-on skills in (social) media planning and data-driven advertising
- Sales focus: smart selling and individual sales coaching via Web Analytics Lab
- Business field projects with well-known brands and companies
- Innovative specialization in marketing & sales through electives
Education at the highest level
The Bachelor’s Degree Program in Marketing & Sales is accredited by:
Type of degree program
Full-time (FT) or Part-time (PT)
Full-time: Four to five days per week, 8:30-18:15, occasionally on Saturdays
Part-time: Five days per week, Mon-Fri: 17:30-21:45, occasionally on Saturdays,
occasionally Fridays from 13:00
Language of instruction
German (some modules in English)
In the 4th semester:
Possible at partner universities
In the 5th semester, credit transfer possible for students working in a related field
September until June
Place of study
wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 metro station Währinger Straße/Volksoper)
30–40 % distance learning
- Deadlines & Dates
- Admission requirements Bachelor’s programs
- Admissions procedure Bachelor’s programs
€ 363.36 per semester (excl. Austrian students’ union fee)
Focus & Qualifications
- Marketing strategy, marketing mix and business skills
- Networking of digital and classic marketing social media, e-commerce and media management
- Know-how in sales and key account management
- Data Driven Marketing & Sales and Big Data
- Market research and customer behavior
- Specialization in electives such as Social Media, Content Creation & Influencer Marketing, Data Driven Marketing and Event Management & Live Marketing
Business Field project with Zoo Schönbrunn
Our Bachelor‘s students developed strategies for the optimal linking of online and offline measures, an interactive customer journey and more awareness for species conservation in a business field project with Zoo Schönbrunn.
Biometric sales coaching
Our students have the opportunity to simulate sales conversations and improve their sales excellence with the help of biometric data which is collected to provide deeper insights into the course of the conversation and the associated emotions.
|Business Administration 1 & Marketing
|Accounting & Corporate Finance
|Private Business Law
|Collaboration & Communication
|Research Skills 1
|Business Administration 2 & Business Information Systems
|Digital Marketing 1
|Customer Psychology & Smart Selling
|Business Field Project 1
|Product & Price Management
|Research Skills 2
|Economics & Sustainability
|Bachelor’s Thesis Conception
|Sales Process & Customer Centricity
|Bachelor’s Thesis Composition
|Business Field Project 2
|Digital Marketing 2
Quotes of graduates and lecturers
The economically challenging Age as well as technological advancements in the area of customer approach require a deep understanding of markets, products and marketing strategies. New business models in the area of an increasingly mobile society need experts who can move smoothly in this flexible environment and thus contribute to the success of the company. Our practice-oriented, internationally certified Bachelor's degree program in Marketing & Sales provides the basis for this and leads you to success.
For me, practice, education and ongoing training go hand in hand. During my part-time studies at FHWien der WKW, I found exactly these prerequisites. In addition to an irreplaceable foundation for my career in marketing & sales in the consumer goods industry, FHWien der WKW always combines educational experience, i.e. theoretical knowledge, with a very practice-oriented education and the teaching of soft skills. I benefit from this almost every day in my new challenge. In my 20 years of professional experience, I have benefited from being served these two worlds in such a harmonious way. I am looking forward to the cooperation between Marketing Club Austria and FHWien der WKW and to further developing the marketing landscape together.
At FHWien der WKW, I gained a comprehensive insight into the world of marketing & sales through lecturers from the field and up-to-date content. In the course of my studies, I had the unique opportunity to participate in the European Sales Competition. With the help of individual professional and mental coaching from my lecturers, I made it to the semi-finals. The professional internship enabled me to start my career at L'Oréal.
Through my Bachelor's degree in Marketing & Sales, I gained the theoretical and practical tools for the challenges of my professional career. I was able to trust and build on this foundation at all times, both as an agency founder and in management.
My education in Marketing & Sales at FHWien der WKW was the foundation for my career path and the success of my agency and the further development of Marketing Club Austria. Here I learned to understand and apply complex market mechanisms, to build brands with creative and strategic acuity and to develop effective sales strategies. The practice-oriented approach of the University of Applied Sciences enabled me to put theory directly into practice – a skill that is essential in the fast-paced marketing and agency industry. FHWien der WKW was and is an essential building block of my professional self-image, my daily work and also laid the foundation for an extensive network in the marketing industry.
Lecturers who pass on experience directly from their professional practice make the Bachelor's program in Marketing & Sales at FHWien der WKW not just a string of exams, but a sound preparation for the challenges of the professional world. Moreover, students at FHWien der WKW are not anonymous lone warriors, but grow together through joint business field projects and group work to form a close-knit community, where fun is certainly not neglected even outside of studying.
The Bachelor's program in Marketing & Sales gave me the perfect basis for entering the advertising industry during my studies. The content on advertising planning and strategy in particular prepared me perfectly for the job. I learned first-hand from lecturers directly from the industry which tasks I would be confronted with and how I could master the challenges in everyday working life. The particularly important social skills were also one of the highlights of the degree program.
With the practice-oriented, internationally accredited Bachelor's degree program in Marketing & Sales, you are perfectly equipped for the current economic and social challenges. In this program, you will deepen your competencies in digital and classic marketing & sales and work on the interlinking of these two professional fields. Likewise, your competencies in digital media, sustainability and business administration, as well as your social skills will be perfected at university level.
Job & Career
You will be qualified for employment in both traditional and digital marketing and sales once you have graduated. You will have a comprehensive, in-depth knowledge in digital media, sustainability, business administration, and social skills and be in demand in all sectors of marketing and sales. Following successfully completing your studies, you have access to the following professional fields:
- Marketing management
- Product and brand management
- Sales and key account management
- Consumer and market research
- Digital marketing and media planning
- Customer relationship management
- Distribution/supply chain management
- and much more
Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.
News & Events
Study Program & Contact
The Marketing & Sales Management Study Programs train you as marketing & sales experts with an overview in the digital age. Learn more about:
- Team & contact
- News & events
Master's Degree Program
Master's Degree Program Marketing & Sales Management
In the part-time Master’s program, we train you to be a manager with a strategic view for the big picture. In contrast to a pure specialization, you will be ideally prepared for a management position in marketing and sales when you complete the program.