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semesters (180 ECTS)
Bachelor of Arts in Business
University places per year
34 FT, 34 PT

Study Program

Digital and analog – with marketing & sales to professional success:


  • Digital marketing with hands-on skills in (social) media planning and data-driven advertising
  • Sales focus: smart selling and individual sales coaching via Web Analytics Lab
  • Business field projects with well-known brands and companies
  • Innovative specialization in marketing & sales through electives

Education at the highest level

The Bachelor’s Degree Program in Marketing & Sales is accredited by:

IAA (International Advertising Association AUSTRIA CHAPTER)

International Advertising Association Austria Chapter


Type of degree program

Full-time (FT) or Part-time (PT)

Full-time: Four to five days per week, 8:30-18:15, occasionally on Saturdays

Part-time: Five days per week, Mon-Fri: 17:30-21:45, occasionally on Saturdays,
occasionally Fridays from 13:00

Language of instruction

German (some modules in English)

Study-abroad semester

In the 4th semester:
FT: obligatory
PT: optional

Possible at partner universities


In the 5th semester, credit transfer possible for students working in a related field

Academic year

September until June

Place of study

wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 metro station Währinger Straße/Volksoper)

30–40 % distance learning


Focus & Qualifications

  • Marketing strategy, marketing mix and business skills
  • Networking of digital and classic marketing social media, e-commerce and media management
  • Know-how in sales and key account management
  • Data Driven Marketing & Sales and Big Data
  • Market research and customer behavior
  • Specialization in electives such as Social Media, Content Creation & Influencer Marketing, Data Driven Marketing and Event Management & Live Marketing

Business Field project with Zoo Schönbrunn

Our Bachelor‘s students developed strategies for the optimal linking of online and offline measures, an interactive customer journey and more awareness for species conservation in a business field project with Zoo Schönbrunn.

Biometric sales coaching

Our students have the opportunity to simulate sales conversations and improve their sales excellence with the help of biometric data which is collected to provide deeper insights into the course of the conversation and the associated emotions.


1st semester
Module ECTS
Social Skills 6
Business Administration 1 & Marketing 6
Accounting & Corporate Finance 6
Private Business Law 6
Advertising 6
2nd semester
Module ECTS
Collaboration & Communication 6
Research Skills 1 6
Business Administration 2 & Business Information Systems 6
Digital Marketing 1 6
Customer Psychology & Smart Selling 6
3rd semester
Module ECTS
Business Field Project 1 6
Product & Price Management 6
Distribution 6
Market Research 6
Research Skills 2 6
4th semester
Module ECTS
Elective options:

  • Social Media, Content Creation & Influencer Marketing
  • Event Management & Live Marketing
  • Sales Excellence
  • Data Driven Marketing
  • Performance Control & Resilience
  • Better Communication for a Better World
International Marketing 6
Economics & Sustainability 6
Bachelor’s Thesis Conception 6
5th semester
Module ECTS
Professional Internship 18
Sales Process & Customer Centricity 6
Bachelor’s Thesis Composition 6
6th semester
Module ECTS
Business Field Project 2 6
Digital Marketing 2 6
Public Relations 6
International Sales 6
Bachelor’s Examination 6
Download Information Folder incl. Curriculum (in German)

Quotes of graduates and lecturers

Job & Career

You will be qualified for employment in both traditional and digital marketing and sales once you have graduated. You will have a comprehensive, in-depth knowledge in digital media, sustainability, business administration, and social skills and be in demand in all sectors of marketing and sales. Following successfully completing your studies, you have access to the following professional fields:

  • Marketing management
  • Product and brand management
  • Sales and key account management
  • Consumer and market research
  • Digital marketing and media planning
  • Customer relationship management
  • Distribution/supply chain management
  • and much more


Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.

Admission requirements Bachelor's programs
Admissions procedure Bachelor's programs

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News & Events

Study Program & Contact

The Marketing & Sales Management Study Programs train you as marketing & sales experts with an overview in the digital age. Learn more about:

  • Team & contact
  • News & events
  • Projects
  • International

Master's Degree Program

Master's Degree Program Marketing & Sales Management

In the part-time Master’s program, we train you to be a manager with a strategic view for the big picture. In contrast to a pure specialization, you will be ideally prepared for a management position in marketing and sales when you complete the program.

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