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The senior researcher team Ilona Pezenka and David Bourdin from the Department of Communication at FHWien der WKW presented their research on empathy and emotions in sales conversations and on framing effects in sustainability communication at the AMA conference in Chania (Crete). […]Read more on AMA Global Marketing Conference 2022: “right numbers” in sustainability communication and sales study on emotions

On May 17, 2022 the long prepared presentation of the group work from our students of the Bachelor’s program in Finance, Accounting and Taxation of FHWien der WKW took place in the large event hall of Raiffeisenlandesbank Niederösterreich-Wien AG. The Financial Management Study Programs of our university of applied sciences was represented by Dr. Thomas […]Read more on FHWien students presented risk management concepts at Raiffeisen

Gisela Reiter presented findings on the impact of the corruption scandal and the advertising affair in Austria at the international Protagoras Symposium 2022 in Brussels. […]Read more on Faked surveys and the Austrian corruption scandal – Study result on the credibility of survey studies presented

Leaving the topics and reaching for the communities was the assignment of VGN Medien Holding to the students of the Master's program in Communication Management. The goal was to reposition the company in the highly competitive media market. […]Read more on Reaching the communities in the business field project with VGN Medien Holding

What do Generation Z people notice positively and negatively in the application process? Which social media platforms do they use to search for information? What information in job advertisements is particularly important to them? As part of this year's HR practical project, students presented the most important research results to project initiator Sebastian Prax and other representatives of hokify, the… […]Read more on Applications from the perspective of Generation Z – practical project on “Next Generation Recruiting” successfully completed

Prof. Dr. Markus Scholz spoke with the German Donors' Association about the political responsibility of companies and categorizes this new phenomenon based on current examples. […]Read more on Change in the corporate socio-political positioning – Interview with Markus Scholz.

In the 6th semester of our Bachelor's program, the elective "Gastronomy and Culinary Management" is all about aesthetics and appealing to the senses. In particular, taste, enjoyment, sensory perception and design are addressed in this context. […]Read more on Getting a taste for it

In early June, the Institute for Digital Transformation & Strategy (IDS) at FHWien der WKW presented the study "Fit for the Future? How companies can master the digital transformation". The study was developed within the framework of the Microeconomics of Competitiveness (MoC) Endowed Chair, which was funded by the Vienna Chamber of Commerce (WKW), and presented to an interested audience… […]Read more on How can SMEs become “Fit for the Future”?

From May 5-7, 2022, the Institute for Business Ethics & Sustainable Strategy (IBES) of FHWien der WKW invited leading global business ethicists from North America and Europe to Vienna to discuss the topic: “Revisiting the Political Responsibility of Business”. […]Read more on Rethinking Political Responsibility of Business A review of the 11th Trans-Atlantic Business Ethics Conference (TABEC).

In permanent crisis mode, how do we react to events that can be interpreted in amazingly different ways through Fake News? On May 10, 2022, political scientist Mag. Natascha Strobl discussed this question with the two business ethicists Prof. Thomas Beschorner and FH-Prof. Markus Scholz. Dr. Daniela Ortiz moderated the event, hosted by the Institute for Business Ethics and Sustainable… […]Read more on “Understand, Mediate, Defend” A wrap-up of the panel discussion “Society & Emotion: What do we learn from current crises?”