Business Field Project with Jugend am Werk: “Girls get it done!” – Women into Automotive Technology
Making the intensive training program for automotive technology more attractive for women – this was the task facing full-time students from the Bachelor's Program in Corporate Communication in their business field project. The innovative communication concepts impressed the client Jugend am Werk. […]Read more on Business Field Project with Jugend am Werk: “Girls get it done!” – Women into Automotive Technology
Strong support for the Austrian National Union of Students in 2021 election
FHWien der WKW's students from the part-time Bachelor's program in Corporate Communication developed high-impact communication concepts for the upcoming election campaign in the business field project with the Austrian National Union of Students. […]Read more on Strong support for the Austrian National Union of Students in 2021 election
Sustainable online presenting and reasoning
Responsible Management Education is an important part of the curricula at FHWien der WKW, the Social Skills 1 module from the Bachelor's program in Corporate Communication is one example. […]Read more on Sustainable online presenting and reasoning
Communication concepts for more sustainability in the city I Business Field Project with Smart City Wien
Students of the Bachelor's program in Corporate Communication developed concepts for sustainability communication in a business field project with Smart City Wien. […]Read more on Communication concepts for more sustainability in the city I Business Field Project with Smart City Wien
Can you feel the text? – A text workshop of a different kind
Elements from improvisational theater allow students from FHWien der WKW to physically experience their texts and thus promote pictorial, customer-oriented writing. […]Read more on Can you feel the text? – A text workshop of a different kind
Graduate Kosima Kovar: With Green Marketing “Forbes 30 under 30”
With her green marketing agency sgreening, Kosima Kovar supports companies in implementing the UN Sustainable Development Goals in their communications. She has recently entered into the Forbes 30 under 30 for her commitment. […]Read more on Graduate Kosima Kovar: With Green Marketing “Forbes 30 under 30”
Chatbots – The answer to (almost) every question?
In cooperation with Haaga Helia University, Helsinki, researchers and lecturers from FHWien der WKW’s Department of Communication are investigating the effect of chatbots on users from a communication science perspective. […]Read more on Chatbots – The answer to (almost) every question?
A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
By using the latest technology the Communication Management and Marketing & Sales Management study programs at FHWien der WKW offer their students a unique opportunity to measure emotions in advertising and sales. […]Read more on A tiny smile makes all the difference: Measuring emotions using the Web Analytics Lab
Book tip: Red-hot anthology about digitalizing communication in organizations
Co-editor and Head of Department of Communication Sieglinde Martin and Master's graduates of FHWien der WKW’s study program in Communication Management answer current questions on the use of Facebook, Twitter, YouTube & Co in external corporate communications. […]Read more on Book tip: Red-hot anthology about digitalizing communication in organizations
Professional Instagram pages: What’s hot and what’s not
Uta Rußmann, Senior Researcher at FHWien der WKW, analyzes users perception of images and videos on professional Instagram pages. […]Read more on Professional Instagram pages: What’s hot and what’s not