During the summer semester of 2026, the Management & Entrepreneurship Study Programs were particularly active on the international stage: Five Erasmus+ Blended Intensive Programs (BIPs) brought together students and faculty with partner universities from across Europe. Whether in Vienna, Amsterdam, Warsaw,or Saint-Étienne, the project weeks provided an opportunity to work together on real-world challenges, gain new perspectives and establish initial international contacts. A special highlight: For the first time, students from the Executive Management Master’s program also participated in a BIP.
International Retail Challenge – Vienna
The International Retail Challenge kicked off at the end of February: 39 students from seven European universities worked in international teams on a real-world design thinking challenge for the startup tissu4u and developed creative solutions to current practical issues faced by a startup.
Family Business & Entrepreneurship – Amsterdam
In May, the group traveled to the Netherlands: Students from Vienna, Berlin, Poland and Amsterdam conducted research on family businesses in the digital age, visited successful family-owned companies and impressed everyone with their outstanding project presentations and marketing concepts.
Coffee, Culture & Collaboration – Vienna
About 60 students from Austria, Finland, Poland and the Netherlands developed innovative concepts centered on the future of coffee culture and sustainable business models during the “Innovation Challenge – The Future of Coffee Culture”. Visits to coffeehouses and sightseeing were included!
Future for Good – Warsaw
During the first BIP session of the Master’s program in Executive Management, students worked alongside international peers from Poland, France, the Netherlands and Spain to explore social entrepreneurship and a “Social Business Challenge”. In the process, they developed innovative business ideas to address societal challenges.
International Human Resource Management – Saint-Étienne
In June, students from two study programs traveled to France: Students from the Bachelor’s programs in Management & Entrepeneurship as well as Human Resources Management spent a week in Saint-Étienne. Together with students from France and the Netherlands, they worked on current issues related to recruitment and employer branding and gained valuable experience in intercultural collaboration.
The five BIPs demonstrate the importance of international collaboration in the Management & Entrepreneurship Study Programs. For many students, the BIPs are a highlight of their academic experience and an important step in their personal and professional development.
Special thanks go to the faculty members who developed and supervised these courses. Above all, we would like to thank the program team: Maija Worek, Christine Güttel, Katharina Rotter and Andreas Tschiltsch.