Marketing & Sales

In the Bachelor’s program in Marketing & Sales, our students are trained to become all-rounders in marketing and sales. In the field of digital marketing, the focus is on (social) media planning, data-driven advertising and the use of AI. In the field of sales, the focus is on smart selling and individual sales coaching with our own Web Analytics Lab.

In addition, our students can specialize in various innovative areas, including social media, content creation & influencer marketing, data-driven marketing, event management & live marketing and sales excellence. Exciting business field projects with companies from the business world are also on the curriculum.

The Bachelor’s program in Marketing & Sales is taught in German. Individual modules are held in English.

At FHWien der WKW, you study real business. All study programs have a very high practical relevance. Two-thirds of our lecturers come directly from the business world and pass on their expertise and professional experience to our students.

In addition to exciting business field projects with companies from the business world and the teaching of practical skills such as digital and classic marketing (including social media, e-commerce, AI), business management knowledge and expertise in sales and key account management, there is also a mandatory internship in the Bachelor’s program in Marketing & Sales. Students also have the opportunity to specialize in elective subjects, such as social media, content creation & influencer marketing, data-driven marketing and event management & live marketing.

The Bachelor’s program in Marketing & Sales is suitable for anyone aspiring to a career in the marketing industry. We train you to become an all-rounder in marketing & sales. After graduation, you will be ready to start a job in digital and traditional marketing as well as sales.

The Bachelor’s program in Marketing & Sales focuses strongly on how products and services are marketed and sold, i.e. classic marketing tools plus sales/distribution and sales processes. It is aimed at people who are interested in planning marketing campaigns, digital marketing, sales, customer acquisition and customer care.

The Bachelor’s program in Corporate Communication covers all aspects of communication: public relations, internal communication, media, PR, integrated communication, content & storytelling and much more. The aim is to design communication processes for companies strategically and across all channels. The program is aimed at people who want to work in corporate communications, PR, media relations, content strategy, internal communications or even in communications agencies.

The Bachelor’s program in Marketing & Sales lasts a total of 6 semesters.

The Bachelor’s program in Marketing & Sales is offered both full-time and part-time.

The full-time program runs four to five days a week from 8:30 a.m. to 6:15 p.m., with occasional classes on Saturdays.

Lectures for the part-time program take place five days a week, Monday through Friday from 5:30 p.m. to 9:45 p.m., occasionally on Fridays from 1:00 p.m. and occasionally on Saturdays.

For the Bachelor’s program in Marketing & Sales, you should plan for an  average weekly workload of approximately 40 hours (lectures and self-study).

The part-time variant is designed to enable working professionals to efficiently combine their career with their studies.

No, proof of employment is not required. Due to the flexible schedule, part-time study programs give working professionals the opportunity to efficiently combine their career and studies. However, employment is not mandatory.

A semester abroad is mandatory for all of our full-time study programs. You can spend it in the 4^th semester at one of our partner universities. For the part-time variant, the semester abroad is optional.

A semester abroad is an unforgettable experience and offers a unique opportunity to get to know foreign cultures, improve foreign language skills and make international friends. It is also a great asset on your resume.

FHWien der WKW cooperates with approximately 160 partner universities worldwide. An overview of our partner universities can be found here. Please note that not every partner institution is suitable for every study program. You can use the map to filter which partner universities are suitable for your study program.

When applying for a semester abroad, students must specify four partner universities where they would like to spend their semester abroad (1^st, 2^nd, 3^rd and 4^th choice). Places for study abroad are allocated based on average grades. If average grades are the same, there are additional selection criteria such as the first-come-first-served principle, based on the date of submission of the application.

Yes, in the Bachelor’s program in Marketing & Sales, you must complete a professional internship in the 5^th semester. Credit may be granted for professionals working in a related field.

Upon completion of the Bachelor’s program in Marketing & Sales, you will be awarded the academic degree Bachelor of Arts in Business (BA).

Thanks to our practice-oriented education, our graduates are highly sought after on the job market. Our alumni are in demand in all areas of marketing and sales:

• Marketing management
• Product and brand management
• Sales and key account management
• Consumer and market research
• Digital marketing and media planning
• Customer relationship management
• Distribution/supply chain management
• and much more.

FHWien der WKW has its own job platform for students and graduates. In the Career Center, you will find exciting jobs and internships from companies in various industries. The platform also provides helpful career and application tips.

Once a year in fall, FHWien der WKW also holds its Career Day. This career fair offers a free CV check and an application photo shoot. You can also get in touch with exciting companies and find out about current job vacancies.

Tuition fees amount to € 363.36 per semester for EU and EEA citizens, Swiss citizens and third-country nationals with exceptional circumstances. Third-country nationals who do not qualify for exceptional circumstances are required to pay different tuition fees.

In addition to the tuition fees, the ÖH contribution and the special contribution of € 25.20 per semester must be paid.

A detailed list of costs and exceptions for third-country nationals can be found here.

(As of August 2025)

Under certain conditions, students are entitled to various forms of financial support (e.g. study grants, travel allowances, insurance contributions, childcare allowances) and scholarships (e.g. graduation scholarships, self-support scholarships). The ÖH FHWien is available to answer any questions you may have.

In accordance with the Study Grant Act (Studienförderungsgesetz), merit-based scholarships are also awarded each year for outstanding achievements in the previous academic year. The amount of each scholarship is determined annually by the Federal Ministry of Science and Research and ranges from EUR 726.72 (double tuition fees) to EUR 1,500.00. You will be informed annually about the application and award process by mail.

(As of August 2025)

All information on admission requirements, the admissions procedure, dates and deadlines, as well as helpful downloads, instructions and FAQ can be found here.

The study program starts every year in September.

For first-semester students, there is a kick-off event where you can meet the Head of Program and lecturers as well as your fellow students and receive important information about the university and your study program.