Study Program
Data-driven marketing strategies and digital business models – your USP as a leader:
Highlights
- Growth marketing project for a start-up idea
- Use of artificial intelligence in customer communication (chat bots and digital assistants)
- Web Analytics Lab (emotion measurement, eye tracking)
- Double degree/study abroad/short stay abroad possible
Education at the highest level
The Master’s program in Marketing & Sales Management is accredited by:
IAA (International Advertising Association AUSTRIA CHAPTER)
Organization
Type of degree program
Part-time (PT)
4–5 days/week
Mon–Thur: 18:30–21:45
Fri: 16:35–21:45
Occasionally blocked on Saturdays
Language of instruction
German (some modules in English)
Study-abroad semester
Possible at partner universities in the 3rd or 4th semester,
Alternative option: short-term mobility offers
Academic year
September until June
Place of study
wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 metro station Währinger Straße/Volksoper)
30–40 % distance learning
Application
Information events
To the dates of the information events
Admissions procedure
- Deadlines & Dates
- Admissions requirements Master’s Programs
- Specific admissions procedure MA Marketing & Sales Management
Costs
€ 363.36 per semester (excl. Austrian students’ union fee)
Brush-up courses
Focus & Qualifications
- Plan and implement digital marketing and sales strategies (growth marketing, marketing & sales automation, e-commerce etc.)
- Prepare and analyze customer and market data (data science, web analytics) and plan CRM strategies
- Integrate sustainability aspects into the corporate strategy
- Develop innovative business models and position the company on the market
- Manage the marketing and sales organization internally (human resources management, budget planning and controlling)
- Prepare for a management and leadership position (team building, negotiation techniques, conflict management, etc.)
Business field project with the Austrian Soccer League
The Austrian Soccer League commissioned our Master’s students to develop campaigns to make stadium attendance more attractive for different target groups.
Business field project with BUWOG
The students from our Master’s program in Marketing & Sales Management took a close look at the website using the Web Analytics Lab for the optimal marketing of three prestigious Viennese properties of BUWOG.
Curriculum
| Module | ECTS |
| Business Innovation & Financial Management | 6 |
| Growth Marketing Strategies | 6 |
| Data Science | 6 |
| Competition, Strategy & Corporate Responsibility | 6 |
| Leadership Skills | 6 |
| Module | ECTS |
| Brand Management | 6 |
| Marketing & Sales Automation | 6 |
| Customer Relationship Management | 6 |
| Growth Marketing Project | 6 |
| Research Seminar 1 | 6 |
| Module | ECTS |
| Business Field Project | 6 |
| Marktet Analysis | 6 |
| Conversational Artificial Intelligence | 6 |
| Master‘s Thesis: Theory | 6 |
| Research Seminar 2 | 6 |
| Module | ECTS |
| E-Commerce & Omni Channel Management | 6 |
| Human Resources Management and Leadership | 6 |
| Master‘s Thesis: Empiricism | 12 |
| Master‘s Examination | 6 |
Quotes of graduates and lecturers
The strength of the Master's program in Marketing & Sales Management is the combination of theory and practice as well as the strong networking of the different topics within the program. Corresponding lectures on strategy and employee management have optimally prepared me for a position as a manager.
Entering new markets and developing traditional and digital marketing and sales strategies are the result of sound analysis and decision-making skills. With advancing digitalization, managers are required to understand market trends and changing customer behavior, identify opportunities and master the complexity of international challenges. Our practice-oriented Master's program in Marketing & Sales Management is your important step in this direction.
Marketing & Sales are the key to building and establishing sustainable customer relationships in the long term. In the course of the study program, which has a very high practical relevance, one passes through the various stations necessary to be a successful manager or expert in the future. The lecturers sharpen the respective strengths and interests of the students and encourage them for further development.
Jobs & Career
As a graduate you are ideally qualified for management tasks in the offline and digital areas of marketing and sales. You will be trained to become a manager with a strategic view of the big picture. Supplemented by special training in the areas of leadership skills and human resources management, you will be ideally prepared for a management position in the following exemplary areas:
- Classic as well as digital marketing and sales management
- Market analysis, market and social research
- Customer relationship management and CRM consulting
- Strategic management consulting
- Corporate Social Responsibility (CSR)
- Area management, regional business management, key account management, sales controlling
Application
Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.