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Semesters (120 ECTS)
Master of Arts in Business
University places
Part-time per year

Study Program

Data-driven marketing strategies and digital business models – your USP as a leader:


  • Growth marketing project for a start-up idea
  • Use of artificial intelligence in customer communication (chat bots and digital assistants)
  • Web Analytics Lab (emotion measurement, eye tracking)
  • Double degree/study abroad/short stay abroad possible

Education at the highest level

The Master’s program in Marketing & Sales Management is accredited by:

IAA (International Advertising Association AUSTRIA CHAPTER)

International Advertising Association Austria Chapter


Type of degree program

Part-time (PT)

4–5 days/week
Mon–Thur: 18:30–21:45
Fri: 16:35–21:45
Occasionally blocked on Saturdays

Language of instruction

German (some modules in English)

Study-abroad semester

Possible at partner universities in the 3rd or 4th semester,
Alternative option: short-term mobility offers

Academic year

September until June

Place of study

wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 metro station Währinger Straße/Volksoper)

30–40 % distance learning

Focus & Qualifications

  • Plan and implement digital marketing and sales strategies (growth marketing, marketing & sales automation, e-commerce etc.)
  • Prepare and analyze customer and market data (data science, web analytics) and plan CRM strategies
  • Integrate sustainability aspects into the corporate strategy
  • Develop innovative business models and position the company on the market
  • Manage the marketing and sales organization internally (human resources management, budget planning and controlling)
  • Prepare for a management and leadership position (team building, negotiation techniques, conflict management, etc.)

Business field project with the Austrian Soccer League

The Austrian Soccer League commissioned our Master’s students to develop campaigns to make stadium attendance more attractive for different target groups.

Business field project with BUWOG

The students from our Master’s program in Marketing & Sales Management took a close look at the website using the Web Analytics Lab for the optimal marketing of three prestigious Viennese properties of BUWOG.


1st semester
Module ECTS
Business Innovation & Financial Management 6
Growth Marketing Strategies 6
Data Science 6
Competition, Strategy & Corporate Responsibility 6
Leadership Skills 6
2nd semester
Module ECTS
Brand Management 6
Marketing & Sales Automation 6
Customer Relationship Management 6
Growth Marketing Project 6
Research Seminar 1 6
3rd semester
Module ECTS
Business Field Project 6
Marktet Analysis 6
Conversational Artificial Intelligence 6
Master‘s Thesis: Theory 6
Research Seminar 2 6
4th semester
Module ECTS
E-Commerce & Omni Channel Management 6
Human Resources Management and Leadership 6
Master‘s Thesis: Empiricism 12
Master‘s Examination 6
Download Information Folder incl. Curriculum (in German)

Quotes of graduates and lecturers

Jobs & Career

As a graduate you are ideally qualified for management tasks in the offline and digital areas of marketing and sales. You will be trained to become a manager with a strategic view of the big picture. Supplemented by special training in the areas of leadership skills and human resources management, you will be ideally prepared for a management position in the following exemplary areas:

  • Classic as well as digital marketing and sales management
  • Market analysis, market and social research
  • Customer relationship management and CRM consulting
  • Strategic management consulting
  • Corporate Social Responsibility (CSR)
  • Area management, regional business management, key account management, sales controlling


Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.

Admissions requirements Master's Programs
Specific admissions procedure MA Marketing & Sales Management

News & Events

Study Programs & Contact

The Marketing & Sales Management Study Programs train you as marketing & sales experts with an overview in the digital age. Learn more about:

  • Team & contact
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