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Master's Program

Marketing & Sales Management

The Master’s degree program in Marketing & Sales Management is a two year practice-oriented part-time course. It offers an extensive specialization on strategic tasks for persons with leadership responsibility in marketing and sales.

Application
Duration
4
Semesters (120 ECTS)
Degree
MA
Master of Arts in Business
University places
37
Part-time per year

Study Program

Highlights

  • Integration of marketing and sales management skills
  • Professionalization of sales management
  • Strategic modelling of market processes

Training at the highest level

The Master’s program in Marketing & Sales Management is accredited by:

IAA (International Advertising Association AUSTRIA CHAPTER)

International Advertising Association Austria Chapter

Organization

Type of degree program

Part-time (PT)

In the first academic year five days per week, in the second academic year three to four days per week
Begin: 18:30
Fridays from 16.35
Occasionally blocked at the weekend

Language of instruction

German (single modules in English)

Study-abroad semester

Possible at partner universities

Academic year

September – June

Place of study

wko campus wien, Währinger Gürtel 97, 1180 Vienna
(U6 metro station Währinger Straße/Volksoper)

Focus & Qualifications

The Master’s degree in Marketing & Sales Management is a two year, practice-oriented part-time Master’s degree program for:

  • People with experience in marketing and sales, who want to further improve their skills with a degree from a university of applied sciences.
  • Owners, managers and in particular technicians who want to become professionals in the area of marketing.
  • Graduates with social and business administration degrees.
  • External consultants who want to increase their efficiency through a more detailed knowledge base and self-reflection.

Aims

  • Integration of marketing and sales management skills
  • Professionalization of sales management
  • Strategic modelling of market processes

The degree program is for people looking for an in-depth specialization in marketing and sales. Students who complete the degree program receive the title Master of Arts in Business, (MA for short).

80% of the lecturers are practitioners and experts.

Benefits for you: Students are given first-hand knowledge and can make valuable first contacts during their studies. Real life projects from professional practice are worked on in small groups.

Project work with companies is carried out in all four semesters and is an important part of the program.

Focus

  • Deepening and linking specialist knowledge in marketing and sales
  • Digital tools for marketing and sales support
  • Internal management of the marketing and sales organization (personal leadership, controlling)
  • Market analysis, CRM and data mining, Web Analytics Lab
  • Strategic alignment of the company to the market (strategic leadership)

Curriculum

Download brochure incl. curriculum (in German)

Jobs & Career

The degree program qualifies graduates as:

  • Managers in large and medium-sized companies in the areas of marketing, market analysis, sales and customer care.
  • Self-employed persons running their own companies with marketing and sales activities.
  • External consultants

You will gain a combination of skills in theory and professional practice in the sectors of market analysis, strategy development and strategy implementation in marketing and sales. You will generate assessable added value for companies and be in a position to carry out successful market segmentation and profitable customer management. The gained knowledge is supplemented by expertise in the area of controlling innovation processes and in cost and price management. You will be taught how to become competently lead and develop marketing and sales personnel.

Application

Curious about our study program? Inform yourself about the requirements and the admissions procedure at FHWien der WKW.

Admissions requirements Master's Programs
Specific admissions procedure MA Marketing & Sales Management

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Information about Study Programs & Application

Sie interessieren sich für ein Studium an der FHWien der WKW, Österreichs führender Fachhochschule für Management & Kommunikation? Dann abonnieren Sie jetzt unseren Newsletter „Informieren & studieren“ und erhalten Sie Wissenswertes zu Ihrem Wunsch-Studium und Tipps für Ihre Bewerbung um einen Studienplatz an der FHWien der WKW!

Are you interested in studying at FHWien der WKW, Austria’s leading university of applied sciences for management & communication? If so, then sign up for our newsletter “All About Studying at FHWien” and learn more about your favorite study program at FHWien der WKW and get exclusive application tips!

Sie interessieren sich für ein Studium an der FHWien der WKW, Österreichs führender Fachhochschule für Management & Kommunikation? Dann abonnieren Sie jetzt unseren Newsletter "Informieren & studieren" und erhalten Sie Wissenswertes zu Ihrem Studium an der FHWien der WKW!

Are you interested in studying at FHWien der WKW, Austria’s leading university of applied sciences for management & communication? If so, then sign up for our newsletter “All About Studying at FHWien” and learn more about your study program at FHWien der WKW!

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Study Programs & Contact

The Marketing & Sales Management Study Programs are a comprehensive provider of degree programs in the areas of marketing and sales, which are both business oriented and academically sound. Learn more about us:

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