Ideas brewery for the introduction of the one-way deposit system in a business field project with Ottakringer
With creative concept ideas, the full-time students of the Bachelor's program in Marketing & Sales demonstrate how to make the deposit recycling process more attractive for consumers. […]Read more on Ideas brewery for the introduction of the one-way deposit system in a business field project with Ottakringer
Creative and diverse: 360-degree concepts for Philadelphia Plant-based
In the business field project of the part-time Bachelor's program in Marketing & Sales, students developed creative launch concepts for "Philadelphia Plant-based". […]Read more on Creative and diverse: 360-degree concepts for Philadelphia Plant-based
“Emotional chatbots” create trust
Ilona Pezenka, Gerald Janous and David Dobrowsky from the Department of Communication, together with Lili Aunimo from the Haaga-Helia University of Applied Sciences in Helsinki, studied the emotionality of chatbots. Their results show that chatbots with emotional elements are perceived as more trustworthy and can improve interactive human-machine communication. […]Read more on “Emotional chatbots” create trust
How customers perceive accents of service staff on holiday
David Bourdin, Senior Researcher in the Department of Communication at FHWien der WKW, presented his latest findings on stereotypical perceptions of service personnel with accents at the "La Londe International Research Conference in Service Management". […]Read more on How customers perceive accents of service staff on holiday
Innovations along the customer journey in a business field project with BLAGUSS
Master's students at FHWien der WKW inspire BLAGUSS with detailed concepts for increasing capacity utilisation and customer satisfaction in the business field project of the summer semester 2024. […]Read more on Innovations along the customer journey in a business field project with BLAGUSS
Best Paper Award for master’s thesis on the perception of sustainability aspects in packaging
A study based on a master's thesis on the influence of sustainability aspects on product perception was honoured twice with the AMTP Best Paper Award. […]Read more on Best Paper Award for master’s thesis on the perception of sustainability aspects in packaging
Multicultural consumer behavior: Guest lecture at the Romanian Babeș-Bolyai University
Senior Researcher David Bourdin held a two-day lecture on multicultural consumer behaviour as part of the International Week at Babeș-Bolyai University in Cluj-Napoca, Romania. […]Read more on Multicultural consumer behavior: Guest lecture at the Romanian Babeș-Bolyai University
Bridging course facilitates entry into the Master’s programs
A modern e-learning course on research skills and methodologies will support students to start the Master's programs at FHWien der WKW more easily. […]Read more on Bridging course facilitates entry into the Master’s programs
The role of emotion in nature-based tourism commercials
Senior Researcher Ilona Pezenka investigates emotional reactions to video elements by using Facial Expression Analysis (FEA) via the Web Analytics Lab from FHWien der WKW. […]Read more on The role of emotion in nature-based tourism commercials
New paths for HOFER in a business field project with students from the Master’s program in Marketing & Sales Management
Students from the Master's program in Marketing & Sales Management developed innovative strategy concepts in a practical project with HOFER KG. […]Read more on New paths for HOFER in a business field project with students from the Master’s program in Marketing & Sales Management