Innovative Approaches to Cross-Media Brand Positioning for Krone
Students in the Bachelor's program in Marketing & Sales at FHWien der WKW are developing campaign strategies to position Krone as a cross-media advertising partner for B2B clients. […]Read more on Innovative Approaches to Cross-Media Brand Positioning for Krone
What can I do with a degree in Marketing & Sales?
The Bachelor's program in Marketing & Sales at FHWien der WKW is more than just advertising and sales. It is a practical, future-oriented program that prepares students for a career in a dynamic, digital world. But what does that mean exactly? […]Read more on What can I do with a degree in Marketing & Sales?
Between Classroom and Workplace: Priorities, Motivation, and Commitment of Part-Time Master’s Students
More than 150 part-time master’s students at FHWien der WKW were surveyed as part of a study on performance motivation, organizational commitment, and the importance of various professional aspects. […]Read more on Between Classroom and Workplace: Priorities, Motivation, and Commitment of Part-Time Master’s Students
Press Talk: Findings from a Business Field Project on Young People and Affordable Housing
In the Marketing & Sales Management master’s program, students conducted a survey of over 900 people as part of a business field project with Raiffeisen Bausparkasse. The results were recently presented to members of the press. […]Read more on Press Talk: Findings from a Business Field Project on Young People and Affordable Housing
Innovative shop concepts for small spaces in a business field project with SPAR
Students of the Bachelor's program in Marketing & Sales developed creative concepts that tap into the trend toward gastronomization in food retail. […]Read more on Innovative shop concepts for small spaces in a business field project with SPAR
From Dream to Reality: Home Financing in a Business Field Project with Raiffeisen Bausparkasse
Under the motto “First Living,” students in the Master's program in Marketing & Sales Management developed innovative marketing and sales concepts that specifically support people taking their first steps toward financing a home. […]Read more on From Dream to Reality: Home Financing in a Business Field Project with Raiffeisen Bausparkasse
New impetus for a year-round mountain experience in the business field project with SchafbergBahn
In a business field project with the SchafbergBahn, students of the Master's program in Marketing & Sales Management developed fresh marketing concepts to strengthen the traditional railway as a year-round experience. […]Read more on New impetus for a year-round mountain experience in the business field project with SchafbergBahn
Sustainability and CSR in communication, marketing and sales at the SDG Day 2026
At the SDG Day 2026, the Communication Management and Marketing & Sales Management study programs demonstrated how sustainability and CSR communication are taught hands-on and how the SDGs can be experienced firsthand. […]Read more on Sustainability and CSR in communication, marketing and sales at the SDG Day 2026
Bringing the snow experience to the city – Campaign creation in a business field project
During the Winter semester 2025/26, our part-time students from the Bachelor’s program in Marketing & Sales developed creative and emotionally engaging campaigns for an urban snow experience world as part of their first business field project. […]Read more on Bringing the snow experience to the city – Campaign creation in a business field project
Teaching Mobility: Insights into Danish higher education culture
Birgit Schaller and David Bourdin from the Competence Center for Marketing at FHWien der WKW taught at Zealand Academy and gained valuable insights into Danish higher education culture. […]Read more on Teaching Mobility: Insights into Danish higher education culture